---
title: "Edelman: search popularity worldwide"
description: "Edelman is a public relations agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/edelman"
publisher: "Brandwave"
---

# Edelman: search popularity worldwide

Edelman is a public relations agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Edelman
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among public relations agencies**: 37.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Public relations agencies | 1 | 37.8% | 40.5K |

- [Public relations agencies](/demand/global-en/categories/public-relations-agencies)

## How has branded search demand for Edelman changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Edelman worldwide fell from 60.5K to 40.5K.
- Across the 11 months ending August 2026, Edelman’s estimated Share of Search among public relations agencies worldwide decreased from 45.9% to 37.8%.
- Across the 11 months ending August 2026, Edelman’s estimated Share of Search among public relations agencies worldwide peaked at 45.9% in October 2025 and was lowest at 36% in July 2026.

## How did search popularity change for public relations agencies worldwide in August 2026?

- In August 2026, Edelman overtook BCW to take the highest estimated Share of Search among public relations agencies worldwide, at 37.8%.
- In August 2026, FleishmanHillard Aotearoa gained estimated Share of Search among public relations agencies worldwide, from 8.9% to 11.3%.
- In August 2026, Weber Shandwick gained estimated Share of Search among public relations agencies worldwide, from 13.2% to 13.8%.
- In August 2026, BCW lost estimated Share of Search among public relations agencies worldwide, from 36% to 30.9%.
- Estimated monthly branded searches for Golin worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Public relations agencies | 60.5K | 45.9% | 1 |
| Nov 2025 | Public relations agencies | 49.5K | 41.6% | 1 |
| Dec 2025 | Public relations agencies | 49.5K | 40.9% | 1 |
| Jan 2026 | Public relations agencies | 60.5K | 44.4% | 1 |
| Feb 2026 | Public relations agencies | 60.5K | 44.4% | 1 |
| Mar 2026 | Public relations agencies | 49.5K | 39.5% | 1 |
| Apr 2026 | Public relations agencies | 60.5K | 45.2% | 1 |
| May 2026 | Public relations agencies | 49.5K | 40.9% | 1 |
| Jun 2026 | Public relations agencies | 49.5K | 36.9% | 2 |
| Jul 2026 | Public relations agencies | 40.5K | 36% | 2 |
| Aug 2026 | Public relations agencies | 40.5K | 37.8% | 1 |
| Sep 2026 | Public relations agencies | — | — | — |

## How is Edelman measured?

Brandwave collects information about searches that people make online using Edelman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “edelman”

## Which public relations agencies compete with Edelman?

- [BCW](/demand/global-en/brands/bcw): Head-to-head: /demand/global-en/compare/bcw-vs-edelman
- [Weber Shandwick](/demand/global-en/brands/weber-shandwick): Head-to-head: /demand/global-en/compare/edelman-vs-weber-shandwick
- [FleishmanHillard Aotearoa](/demand/global-en/brands/fleishmanhillard-aotearoa): Head-to-head: /demand/global-en/compare/edelman-vs-fleishmanhillard-aotearoa
- [Golin](/demand/global-en/brands/golin): Head-to-head: /demand/global-en/compare/edelman-vs-golin

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Edelman: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/edelman

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/edelman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.