--- title: "Ecover: search popularity and Share of Search worldwide" description: "Ecover is eco cleaning brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ecover" publisher: "Brandwave" --- # Ecover: search popularity and Share of Search worldwide Ecover is eco cleaning brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ecover - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among household cleaning products**: 0.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Household cleaning products | 4 | 0.9% | 27.1K | | Laundry detergent brands | 4 | 2.4% | 27.1K | | Wool wash brands | 5 | 6.7% | 27.1K | - [Household cleaning products](/demand/global-en/categories/household-cleaning-products) - [Laundry detergent brands](/demand/global-en/categories/laundry-detergent-brands) - [Wool wash brands](/demand/global-en/categories/wool-wash-brands) ## How has branded search demand for Ecover changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ecover worldwide fell from 33.1K to 27.1K. - Across the 11 months ending August 2026, Ecover’s estimated Share of Search among household cleaning products worldwide held steady, from 0.89% to 0.9%. - Across the 11 months ending August 2026, Ecover’s estimated Share of Search among laundry detergent brands worldwide held steady at 2.4%. - Across the 11 months ending August 2026, Ecover’s estimated Share of Search among wool wash brands worldwide peaked at 7.8% in February 2026 and was lowest at 6.1% in December 2025. - Across the 11 months ending August 2026, Ecover fell from 4th to 5th among wool wash brands worldwide. ## How did search popularity change for household cleaning products worldwide in August 2026? - In August 2026, Flash gained estimated Share of Search among household cleaning products worldwide, from 72.7% to 74.5%. - In August 2026, Mr Clean lost estimated Share of Search among household cleaning products worldwide, from 9.8% to 8.2%. - Estimated monthly branded searches for Seventh Generation worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for laundry detergent brands worldwide in August 2026? - In August 2026, Persil gained estimated Share of Search among laundry detergent brands worldwide, from 12.5% to 14.8%. - In August 2026, Ariel lost estimated Share of Search among laundry detergent brands worldwide, from 62.2% to 60.5%. - In August 2026, Gain lost estimated Share of Search among laundry detergent brands worldwide, from 22.7% to 22.1%. - Estimated monthly branded searches for Tide worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026. - Estimated monthly branded searches for Omo worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026. - Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for wool wash brands worldwide in August 2026? - In August 2026, Nikwax overtook Ecover to rank 4th among wool wash brands worldwide, at 8.2%. - In August 2026, Woolite gained estimated Share of Search among wool wash brands worldwide, from 8.6% to 10%. - In August 2026, Soak lost estimated Share of Search among wool wash brands worldwide, from 42.7% to 40.6%. - In August 2026, Grangers lost estimated Share of Search among wool wash brands worldwide, from 34.9% to 33.2%. - Estimated monthly branded searches for Eucalan worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026. - Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Household cleaning products | 33.1K | 0.89% | 4 | | Nov 2025 | Household cleaning products | 33.1K | 1.1% | 4 | | Dec 2025 | Household cleaning products | 27.1K | 0.76% | 4 | | Jan 2026 | Household cleaning products | 40.5K | 1.1% | 4 | | Feb 2026 | Household cleaning products | 33.1K | 0.93% | 4 | | Mar 2026 | Household cleaning products | 33.1K | 0.91% | 4 | | Apr 2026 | Household cleaning products | 33.1K | 0.93% | 4 | | May 2026 | Household cleaning products | 33.1K | 1.1% | 4 | | Jun 2026 | Household cleaning products | 27.1K | 0.93% | 4 | | Jul 2026 | Household cleaning products | 27.1K | 1.1% | 4 | | Aug 2026 | Household cleaning products | 27.1K | 0.9% | 4 | | Sep 2026 | Household cleaning products | — | — | — | | Oct 2025 | Laundry detergent brands | 33.1K | 2.4% | 4 | | Nov 2025 | Laundry detergent brands | 33.1K | 2.7% | 4 | | Dec 2025 | Laundry detergent brands | 27.1K | 2.4% | 4 | | Jan 2026 | Laundry detergent brands | 40.5K | 2.7% | 4 | | Feb 2026 | Laundry detergent brands | 33.1K | 2.3% | 4 | | Mar 2026 | Laundry detergent brands | 33.1K | 2.5% | 4 | | Apr 2026 | Laundry detergent brands | 33.1K | 3% | 4 | | May 2026 | Laundry detergent brands | 33.1K | 3% | 4 | | Jun 2026 | Laundry detergent brands | 27.1K | 2.5% | 4 | | Jul 2026 | Laundry detergent brands | 27.1K | 2.5% | 4 | | Aug 2026 | Laundry detergent brands | 27.1K | 2.4% | 4 | | Sep 2026 | Laundry detergent brands | — | — | — | | Oct 2025 | Wool wash brands | 33.1K | 6.9% | 4 | | Nov 2025 | Wool wash brands | 33.1K | 7.1% | 5 | | Dec 2025 | Wool wash brands | 27.1K | 6.1% | 5 | | Jan 2026 | Wool wash brands | 40.5K | 6.5% | 4 | | Feb 2026 | Wool wash brands | 33.1K | 7.8% | 4 | | Mar 2026 | Wool wash brands | 33.1K | 7.3% | 4 | | Apr 2026 | Wool wash brands | 33.1K | 7.6% | 3 | | May 2026 | Wool wash brands | 33.1K | 7.5% | 3 | | Jun 2026 | Wool wash brands | 27.1K | 6.9% | 4 | | Jul 2026 | Wool wash brands | 27.1K | 7% | 4 | | Aug 2026 | Wool wash brands | 27.1K | 6.7% | 5 | | Sep 2026 | Wool wash brands | — | — | — | ## How is Ecover measured? Brandwave collects information about searches that people make online using Ecover’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ecover” ## Which household cleaning products compete with Ecover? - [Flash](/demand/global-en/brands/flash): Head-to-head: /demand/global-en/compare/ecover-vs-flash - [Method](/demand/global-en/brands/method): Head-to-head: /demand/global-en/compare/ecover-vs-method - [Mr Clean](/demand/global-en/brands/mr-clean): Head-to-head: /demand/global-en/compare/ecover-vs-mr-clean - [Zoflora](/demand/global-en/brands/zoflora): Head-to-head: /demand/global-en/compare/ecover-vs-zoflora - [Seventh Generation](/demand/global-en/brands/seventh-generation): Head-to-head: /demand/global-en/compare/ecover-vs-seventh-generation ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ecover: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ecover This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ecover. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.