--- title: "ECOS: search popularity worldwide" description: "A plant-based laundry detergent and cleaning brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ecos" publisher: "Brandwave" --- # ECOS: search popularity worldwide A plant-based laundry detergent and cleaning brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ECOS - **Owned by**: Earth Friendly Products - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among eco laundry detergent brands**: 5.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Eco laundry detergent brands | 5 | 5.7% | 8.1K | - [Eco laundry detergent brands](/demand/global-en/categories/eco-laundry-detergent-brands) ## Top eco laundry detergent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ECOS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ECOS is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Seventh Generation | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | ECOS | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Meliora Cleaning Products | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dirty Labs | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Earth Breeze | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sheets Laundry Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eco laundry detergent brands - Asked ChatGPT "Which eco laundry detergent brand should I buy?": 1. ECOS, 2. Meliora Cleaning Products, 3. Seventh Generation - Asked ChatGPT "What are the best eco laundry detergent brands?": 1. Meliora Cleaning Products, 2. Seventh Generation, 3. ECOS, 4. Dirty Labs, 5. Earth Breeze - Asked ChatGPT "What's the best eco laundry detergent brand for sensitive skin?": 1. Seventh Generation, 2. ECOS - Searched Google, AI Overview "natural laundry detergent": named none of the brands we track - Searched Google, AI Overview "laundry detergent for sensitive skin": named none of the brands we track Not named in any answer: Dropps, Tru Earth and Sheets Laundry Club. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for ECOS changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ECOS worldwide rose from 4.4K to 8.1K. - Across the 12 months ending September 2026, ECOS’s share of searches among eco laundry detergent brands worldwide increased from 3.7% to 5.7%. - Across the 12 months ending September 2026, ECOS’s share of searches among eco laundry detergent brands worldwide peaked at 5.7% in September 2026 and was lowest at 3.4% in April 2026. - Across the 12 months ending September 2026, ECOS rose from 6th to 5th among eco laundry detergent brands worldwide. ## How did search popularity change for eco laundry detergent brands worldwide in September 2026? - In September 2026, ECOS overtook Tru Earth to rank 5th among eco laundry detergent brands worldwide, with 5.7% of the searches. - In September 2026, Sheets Laundry Club gained share of searches among eco laundry detergent brands worldwide, from 1.3% to 2%. - In September 2026, Dropps lost share of searches among eco laundry detergent brands worldwide, from 20.7% to 19.2%. - Estimated monthly branded searches for Earth Breeze worldwide rose 84.5% over 12 measured months, from 34.1K to 62.9K in September 2026. - Estimated monthly branded searches for Dirty Labs worldwide rose 21.1% over 12 measured months, from 12.7K to 15.4K in September 2026. - Estimated monthly branded searches for Seventh Generation worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Eco laundry detergent brands | 4.4K | 3.7% | 6 | | Nov 2025 | Eco laundry detergent brands | 4.4K | 3.7% | 6 | | Dec 2025 | Eco laundry detergent brands | 4.4K | 3.6% | 6 | | Jan 2026 | Eco laundry detergent brands | 5.4K | 3.8% | 6 | | Feb 2026 | Eco laundry detergent brands | 4.4K | 4% | 6 | | Mar 2026 | Eco laundry detergent brands | 5.4K | 3.6% | 6 | | Apr 2026 | Eco laundry detergent brands | 5.4K | 3.4% | 6 | | May 2026 | Eco laundry detergent brands | 5.4K | 3.8% | 6 | | Jun 2026 | Eco laundry detergent brands | 5.4K | 3.8% | 7 | | Jul 2026 | Eco laundry detergent brands | 5.4K | 3.8% | 6 | | Aug 2026 | Eco laundry detergent brands | 6.6K | 4.7% | 6 | | Sep 2026 | Eco laundry detergent brands | 8.1K | 5.7% | 5 | ## How are ECOS’s branded searches counted? Brandwave collects information about searches that people make online using ECOS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ecos detergent” ## Which eco laundry detergent brands compete with ECOS? - [Earth Breeze](/demand/global-en/brands/earth-breeze) - [Dropps](/demand/global-en/brands/dropps): Head-to-head: /demand/global-en/compare/dropps-vs-ecos - [Seventh Generation](/demand/global-en/brands/seventh-generation): Head-to-head: /demand/global-en/compare/ecos-vs-seventh-generation - [Dirty Labs](/demand/global-en/brands/dirty-labs): Head-to-head: /demand/global-en/compare/dirty-labs-vs-ecos - [Tru Earth](/demand/global-en/brands/tru-earth): Head-to-head: /demand/global-en/compare/ecos-vs-tru-earth - [Sheets Laundry Club](/demand/global-en/brands/sheets-laundry-club): Head-to-head: /demand/global-en/compare/ecos-vs-sheets-laundry-club - [Meliora Cleaning Products](/demand/global-en/brands/meliora-cleaning-products) ## Who owns ECOS? ECOS is owned by Earth Friendly Products. Brandwave does not track any other brands owned by Earth Friendly Products. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns ECOS? ECOS is owned by Earth Friendly Products. Brandwave does not track any other brands owned by Earth Friendly Products. ## Cite this page Brandwave. "ECOS: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ecos This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ecos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.