--- title: "eBay Ads: search popularity worldwide" description: "eBay Ads is eBay's advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ebay-ads" publisher: "Brandwave" --- # eBay Ads: search popularity worldwide eBay Ads is eBay's advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: eBay Ads - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among marketplace advertising platforms**: 4.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Marketplace advertising platforms | 4 | 4.3% | 6.5K | - [Marketplace advertising platforms](/demand/global-en/categories/marketplace-advertising-platforms) ## Top marketplace advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, eBay Ads was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. eBay Ads is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Ads | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Walmart Connect | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | eBay Ads | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Criteo | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | PromoteIQ | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Koddi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moloco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CitrusAd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketplace advertising platforms - Asked ChatGPT "Which marketplace advertising platform should I use?": 1. Amazon Ads, 2. Walmart Connect, 3. eBay Ads - Asked ChatGPT "What are the best marketplace advertising platforms?": 1. Amazon Ads, 2. Walmart Connect, 3. eBay Ads - Asked ChatGPT "What's the best marketplace advertising platform for online marketplace ad campaigns?": 1. Amazon Ads, 2. Walmart Connect, 3. eBay Ads - Searched Google, AI Overview "retail media platform": 1. Amazon Ads, 2. Walmart Connect, 3. Criteo, 4. PromoteIQ - Searched Google, AI Overview "marketplace advertising platform": 1. Amazon Ads Not named in any answer: Koddi, Moloco and CitrusAd. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for eBay Ads changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for eBay Ads worldwide held steady, from 6.8K to 6.5K. - Across the 12 months ending September 2026, eBay Ads’ share of searches among marketplace advertising platforms worldwide peaked at 6.4% in July 2026 and was lowest at 3.7% in December 2025. - Across the 12 months ending September 2026, eBay Ads fell from 3rd to 4th among marketplace advertising platforms worldwide. ## How did search popularity change for marketplace advertising platforms worldwide in September 2026? - In September 2026, Amazon Ads gained share of searches among marketplace advertising platforms worldwide, from 54.9% to 60.4%. - In September 2026, Criteo lost share of searches among marketplace advertising platforms worldwide, from 29.7% to 26.7%. - In September 2026, eBay Ads lost share of searches among marketplace advertising platforms worldwide, from 6.1% to 4.3%. - In September 2026, Walmart Connect rose from 4th to 3rd among marketplace advertising platforms worldwide. - Estimated monthly branded searches for CitrusAd worldwide fell 80% over 12 measured months, from 2.4K to 480 in September 2026. - Estimated monthly branded searches for PromoteIQ worldwide fell 57.1% over 12 measured months, from 210 to 90 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Marketplace advertising platforms | 6.8K | 3.9% | 3 | | Nov 2025 | Marketplace advertising platforms | 6.8K | 4.2% | 3 | | Dec 2025 | Marketplace advertising platforms | 5.5K | 3.7% | 3 | | Jan 2026 | Marketplace advertising platforms | 8.3K | 5.6% | 3 | | Feb 2026 | Marketplace advertising platforms | 7.3K | 5% | 3 | | Mar 2026 | Marketplace advertising platforms | 7.8K | 4.7% | 4 | | Apr 2026 | Marketplace advertising platforms | 6.3K | 4.3% | 4 | | May 2026 | Marketplace advertising platforms | 7.3K | 5.3% | 3 | | Jun 2026 | Marketplace advertising platforms | 7.8K | 5.3% | 4 | | Jul 2026 | Marketplace advertising platforms | 9.5K | 6.4% | 3 | | Aug 2026 | Marketplace advertising platforms | 8.3K | 6.1% | 3 | | Sep 2026 | Marketplace advertising platforms | 6.5K | 4.3% | 4 | ## How are eBay Ads’ branded searches counted? Brandwave collects information about searches that people make online using eBay Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ebay ads” - “ebay promoted listings” ## Which marketplace advertising platforms compete with eBay Ads? - [Amazon Ads](/demand/global-en/brands/amazon-ads): Head-to-head: /demand/global-en/compare/amazon-ads-vs-ebay-ads - [Criteo](/demand/global-en/brands/criteo): Head-to-head: /demand/global-en/compare/criteo-vs-ebay-ads - [Walmart Connect](/demand/global-en/brands/walmart-connect): Head-to-head: /demand/global-en/compare/ebay-ads-vs-walmart-connect - [Koddi](/demand/global-en/brands/koddi): Head-to-head: /demand/global-en/compare/ebay-ads-vs-koddi - [Moloco](/demand/global-en/brands/moloco): Head-to-head: /demand/global-en/compare/ebay-ads-vs-moloco - [CitrusAd](/demand/global-en/brands/citrusad) - [PromoteIQ](/demand/global-en/brands/promoteiq) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "eBay Ads: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ebay-ads This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ebay-ads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.