---
title: "EasyDNA: search popularity and Share of Search worldwide"
description: "EasyDNA is DNA test service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/easydna"
publisher: "Brandwave"
---

# EasyDNA: search popularity and Share of Search worldwide

EasyDNA is DNA test service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: EasyDNA
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among pet dna test services**: 1.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet dna test services | 5 | 1.9% | 2.9K |

- [Pet dna test services](/demand/global-en/categories/pet-dna-test-services)

## How has branded search demand for EasyDNA changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for EasyDNA worldwide fell from 4.4K to 2.9K.
- Across the 11 months ending August 2026, EasyDNA’s estimated Share of Search among pet dna test services worldwide decreased from 2.9% to 1.9%.
- Across the 11 months ending August 2026, EasyDNA’s estimated Share of Search among pet dna test services worldwide peaked at 2.9% in October 2025 and was lowest at 1.6% in June 2026.

## How did search popularity change for pet dna test services worldwide in August 2026?

- In August 2026, Basepaws overtook DNA My Dog to rank 3rd among pet dna test services worldwide, at 4.4%.
- In August 2026, Wisdom Panel gained estimated Share of Search among pet dna test services worldwide, from 36.1% to 40.2%.
- In August 2026, Embark lost estimated Share of Search among pet dna test services worldwide, from 54.1% to 49.1%.
- Estimated monthly branded searches for EasyDNA worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pet dna test services | 4.4K | 2.9% | 5 |
| Nov 2025 | Pet dna test services | 4.4K | 2.5% | 5 |
| Dec 2025 | Pet dna test services | 4.4K | 1.9% | 5 |
| Jan 2026 | Pet dna test services | 5.4K | 2.3% | 5 |
| Feb 2026 | Pet dna test services | 3.6K | 1.9% | 5 |
| Mar 2026 | Pet dna test services | 4.4K | 2.3% | 5 |
| Apr 2026 | Pet dna test services | 4.4K | 2.5% | 5 |
| May 2026 | Pet dna test services | 3.6K | 2.1% | 5 |
| Jun 2026 | Pet dna test services | 2.9K | 1.6% | 5 |
| Jul 2026 | Pet dna test services | 2.9K | 1.7% | 5 |
| Aug 2026 | Pet dna test services | 2.9K | 1.9% | 5 |
| Sep 2026 | Pet dna test services | — | — | — |

## How is EasyDNA measured?

Brandwave collects information about searches that people make online using EasyDNA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “easy dna”

## Which pet dna test services compete with EasyDNA?

- [Embark](/demand/global-en/brands/embark): Head-to-head: /demand/global-en/compare/easydna-vs-embark
- [Wisdom Panel](/demand/global-en/brands/wisdom-panel): Head-to-head: /demand/global-en/compare/easydna-vs-wisdom-panel
- [Basepaws](/demand/global-en/brands/basepaws): Head-to-head: /demand/global-en/compare/basepaws-vs-easydna
- [DNA My Dog](/demand/global-en/brands/dna-my-dog): Head-to-head: /demand/global-en/compare/dna-my-dog-vs-easydna
- [Orivet](/demand/global-en/brands/orivet)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "EasyDNA: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/easydna

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/easydna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.