---
title: "East Imperial: search popularity and Share of Search worldwide"
description: "East Imperial makes tonics and mixers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/east-imperial"
publisher: "Brandwave"
---

# East Imperial: search popularity and Share of Search worldwide

East Imperial makes tonics and mixers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: East Imperial
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among tonic water**: 0.34%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tonic water | 4 | 0.34% | 2.4K |

- [Tonic water](/demand/global-en/categories/tonic-water)

## How has branded search demand for East Imperial changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for East Imperial worldwide held steady at 2.4K.
- Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic water worldwide held steady, from 0.43% to 0.34%.

## How did search popularity change for tonic water worldwide in August 2026?

- In August 2026, Canada Dry gained estimated Share of Search among tonic water worldwide, from 19.8% to 23.2%.
- In August 2026, Schweppes lost estimated Share of Search among tonic water worldwide, from 66.1% to 63.4%.
- In August 2026, Fever-Tree lost estimated Share of Search among tonic water worldwide, from 13.3% to 12.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tonic water | 2.4K | 0.43% | 4 |
| Nov 2025 | Tonic water | 2.4K | 0.44% | 4 |
| Dec 2025 | Tonic water | 2.4K | 0.31% | 4 |
| Jan 2026 | Tonic water | 2.4K | 0.42% | 4 |
| Feb 2026 | Tonic water | 2.9K | 0.53% | 4 |
| Mar 2026 | Tonic water | 2.4K | 0.44% | 5 |
| Apr 2026 | Tonic water | 2.4K | 0.41% | 5 |
| May 2026 | Tonic water | 2.4K | 0.36% | 4 |
| Jun 2026 | Tonic water | 1.9K | 0.29% | 5 |
| Jul 2026 | Tonic water | 2.4K | 0.35% | 4 |
| Aug 2026 | Tonic water | 2.4K | 0.34% | 4 |
| Sep 2026 | Tonic water | — | — | — |

## How is East Imperial measured?

Brandwave collects information about searches that people make online using East Imperial’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “east imperial”

## Which tonic water compete with East Imperial?

- [Schweppes](/demand/global-en/brands/schweppes): Head-to-head: /demand/global-en/compare/east-imperial-vs-schweppes
- [Canada Dry](/demand/global-en/brands/canada-dry): Head-to-head: /demand/global-en/compare/canada-dry-vs-east-imperial
- [Fever-Tree](/demand/global-en/brands/fever-tree): Head-to-head: /demand/global-en/compare/east-imperial-vs-fever-tree
- [Q Mixers](/demand/global-en/brands/q-mixers): Head-to-head: /demand/global-en/compare/east-imperial-vs-q-mixers
- [Fentimans](/demand/global-en/brands/fentimans): Head-to-head: /demand/global-en/compare/east-imperial-vs-fentimans

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "East Imperial: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/east-imperial

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/east-imperial. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.