--- title: "How popular is Earth Mama? Searches and AI answers worldwide" description: "Earth Mama makes organic body care for pregnancy, babies and breastfeeding, including nipple butter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/earth-mama" publisher: "Brandwave" --- # How popular is Earth Mama? Searches and AI answers worldwide Earth Mama makes organic body care for pregnancy, babies and breastfeeding, including nipple butter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Earth Mama - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among nipple cream brands**: 24.1% ## Where does Earth Mama compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Nipple cream brands | 2 | 24.1% | 14.8K | - [Nipple cream brands](/demand/global-en/categories/nipple-cream-brands) ## Top nipple cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Earth Mama was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Earth Mama is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lansinoh | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Earth Mama | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Medela | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Motherlove | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Frida | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mother Earth | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about nipple cream brands - Asked ChatGPT "Which nipple cream brand should I buy?": 1. Lansinoh, 2. Earth Mama - Asked ChatGPT "What are the best nipple cream brands?": 1. Earth Mama, 2. Lansinoh, 3. Motherlove, 4. Medela - Asked ChatGPT "What's the best nipple cream brand for breastfeeding relief?": 1. Lansinoh, 2. Earth Mama, 3. Medela - Searched Google, AI Overview "lanolin nipple cream": 1. Lansinoh, 2. Medela Not named in any answer: Frida and Mother Earth. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Earth Mama changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Earth Mama worldwide rose from 9.9K to 14.8K. - Across the 12 months ending October 2026, Earth Mama’s share of searches among nipple cream brands worldwide increased from 23.5% to 24.1%. - Across the 12 months ending October 2026, Earth Mama’s share of searches among nipple cream brands worldwide peaked at 24.1% in October 2026 and was lowest at 15.4% in June 2026. ## How did search popularity change for nipple cream brands worldwide in October 2026? - In October 2026, Earth Mama gained share of searches among nipple cream brands worldwide, from 20.8% to 24.1%. - In October 2026, Medela gained share of searches among nipple cream brands worldwide, from 5.5% to 6.4%. - In October 2026, Lansinoh lost share of searches among nipple cream brands worldwide, from 71.2% to 67.4%. - Estimated monthly branded searches for Mother Earth worldwide rose 88.9% over 12 measured months, from 90 to 170 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Nipple cream brands | 9.9K | 23.5% | 2 | | Dec 2025 | Nipple cream brands | 9.9K | 20.6% | 2 | | Jan 2026 | Nipple cream brands | 12.1K | 20.6% | 2 | | Feb 2026 | Nipple cream brands | 9.9K | 17.9% | 2 | | Mar 2026 | Nipple cream brands | 9.9K | 20.2% | 2 | | Apr 2026 | Nipple cream brands | 9.9K | 20.5% | 2 | | May 2026 | Nipple cream brands | 9.9K | 20.6% | 2 | | Jun 2026 | Nipple cream brands | 9.9K | 15.4% | 2 | | Jul 2026 | Nipple cream brands | 12.1K | 18% | 2 | | Aug 2026 | Nipple cream brands | 12.1K | 20.8% | 2 | | Sep 2026 | Nipple cream brands | 12.1K | 20.8% | 2 | | Oct 2026 | Nipple cream brands | 14.8K | 24.1% | 2 | ## How are Earth Mama’s branded searches counted? Brandwave collects information about searches that people make online using Earth Mama’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “earth mama nipple butter” ## Which nipple cream brands compete with Earth Mama? - [Lansinoh](/demand/global-en/brands/lansinoh): Head-to-head: /demand/global-en/compare/earth-mama-vs-lansinoh - [Medela](/demand/global-en/brands/medela): Head-to-head: /demand/global-en/compare/earth-mama-vs-medela - [Motherlove](/demand/global-en/brands/motherlove): Head-to-head: /demand/global-en/compare/earth-mama-vs-motherlove - [Frida](/demand/global-en/brands/frida): Head-to-head: /demand/global-en/compare/earth-mama-vs-frida - [Mother Earth](/demand/global-en/brands/mother-earth): Head-to-head: /demand/global-en/compare/earth-mama-vs-mother-earth ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Earth Mama? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/earth-mama This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/earth-mama. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.