--- title: "E45: search popularity and Share of Search worldwide" description: "E45 is skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/e45" publisher: "Brandwave" --- # E45: search popularity and Share of Search worldwide E45 is skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: E45 - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among body lotion**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Body lotion | 5 | 1.2% | 49.5K | | Hand cream | 5 | 3% | 49.5K | | Foot cream | 2 | 30.8% | 49.5K | - [Body lotion](/demand/global-en/categories/body-lotion) - [Hand cream](/demand/global-en/categories/hand-cream) - [Foot cream](/demand/global-en/categories/foot-cream) ## How has branded search demand for E45 changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for E45 worldwide rose from 40.5K to 49.5K. - Across the 11 months ending August 2026, E45 rose from 6th to 5th among body lotion worldwide. - Across the 11 months ending August 2026, E45’s estimated Share of Search among hand cream worldwide held steady, from 2.7% to 3%. - Across the 11 months ending August 2026, E45’s estimated Share of Search among foot cream worldwide peaked at 39.8% in February 2026 and was lowest at 22.9% in June 2026. ## How did search popularity change for body lotion worldwide in August 2026? - In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%. - In August 2026, Nivea lost estimated Share of Search among body lotion worldwide, from 20.6% to 16.8%. - Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026. - Estimated monthly branded searches for Jergens worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for hand cream worldwide in August 2026? - In August 2026, Neutrogena overtook Nivea to take the highest estimated Share of Search among hand cream worldwide, at 40.3%. - In August 2026, Nivea lost estimated Share of Search among hand cream worldwide, from 51.5% to 40.3%. - Burt's Bees’ estimated Share of Search among hand cream worldwide has lost ground for 3 months in a row, from 9.3% to 6.6% in August 2026. - Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026. - Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for foot cream worldwide in August 2026? - Estimated monthly branded searches for Flexitol worldwide rose 128.6% over 11 measured months, from 140 to 320 in August 2026. - Estimated monthly branded searches for CCS worldwide rose 84.6% over 11 measured months, from 260 to 480 in August 2026. - Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026. - Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026. - Estimated monthly branded searches for Scholl worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026. - Estimated monthly branded searches for Gehwol worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Body lotion | 40.5K | 1% | 6 | | Nov 2025 | Body lotion | 49.5K | 1.1% | 5 | | Dec 2025 | Body lotion | 40.5K | 0.96% | 6 | | Jan 2026 | Body lotion | 49.5K | 1.1% | 5 | | Feb 2026 | Body lotion | 49.5K | 1.3% | 5 | | Mar 2026 | Body lotion | 49.5K | 1.2% | 5 | | Apr 2026 | Body lotion | 49.5K | 1.2% | 5 | | May 2026 | Body lotion | 49.5K | 1.4% | 5 | | Jun 2026 | Body lotion | 40.5K | 1.1% | 5 | | Jul 2026 | Body lotion | 49.5K | 1.2% | 5 | | Aug 2026 | Body lotion | 49.5K | 1.2% | 5 | | Sep 2026 | Body lotion | — | — | — | | Oct 2025 | Hand cream | 40.5K | 2.7% | 5 | | Nov 2025 | Hand cream | 49.5K | 2.9% | 5 | | Dec 2025 | Hand cream | 40.5K | 2.6% | 5 | | Jan 2026 | Hand cream | 49.5K | 3% | 5 | | Feb 2026 | Hand cream | 49.5K | 3.4% | 5 | | Mar 2026 | Hand cream | 49.5K | 3.3% | 5 | | Apr 2026 | Hand cream | 49.5K | 3.3% | 5 | | May 2026 | Hand cream | 49.5K | 3.4% | 5 | | Jun 2026 | Hand cream | 40.5K | 3.1% | 5 | | Jul 2026 | Hand cream | 49.5K | 3.1% | 5 | | Aug 2026 | Hand cream | 49.5K | 3% | 5 | | Sep 2026 | Hand cream | — | — | — | | Oct 2025 | Foot cream | 40.5K | 30.8% | 2 | | Nov 2025 | Foot cream | 49.5K | 35.2% | 2 | | Dec 2025 | Foot cream | 40.5K | 35.1% | 2 | | Jan 2026 | Foot cream | 49.5K | 35.1% | 2 | | Feb 2026 | Foot cream | 49.5K | 39.8% | 2 | | Mar 2026 | Foot cream | 49.5K | 35.2% | 2 | | Apr 2026 | Foot cream | 49.5K | 35.1% | 2 | | May 2026 | Foot cream | 49.5K | 30.8% | 2 | | Jun 2026 | Foot cream | 40.5K | 22.9% | 2 | | Jul 2026 | Foot cream | 49.5K | 30.9% | 2 | | Aug 2026 | Foot cream | 49.5K | 30.8% | 2 | | Sep 2026 | Foot cream | — | — | — | ## How is E45 measured? Brandwave collects information about searches that people make online using E45’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “e45 cream” ## Which body lotion compete with E45? - [Cetaphil](/demand/global-en/brands/cetaphil): Head-to-head: /demand/global-en/compare/cetaphil-vs-e45 - [Vaseline](/demand/global-en/brands/vaseline): Head-to-head: /demand/global-en/compare/e45-vs-vaseline - [Nivea](/demand/global-en/brands/nivea): Head-to-head: /demand/global-en/compare/e45-vs-nivea - [Aveeno](/demand/global-en/brands/aveeno): Head-to-head: /demand/global-en/compare/aveeno-vs-e45 - [Jergens](/demand/global-en/brands/jergens): Head-to-head: /demand/global-en/compare/e45-vs-jergens ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "E45: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/e45 This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/e45. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.