---
title: "E*TRADE: search popularity and Share of Search worldwide"
description: "E*TRADE is a brokerage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/e-trade"
publisher: "Brandwave"
---

# E*TRADE: search popularity and Share of Search worldwide

E*TRADE is a brokerage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: E*TRADE
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among stock brokers**: 21.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stock brokers | 3 | 21.3% | 1.8M |

- [Stock brokers](/demand/global-en/categories/stock-brokers)

## How has branded search demand for E*TRADE changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for E*TRADE worldwide held steady at 1.8M.
- Across the 11 months ending August 2026, E*TRADE’s estimated Share of Search among stock brokers worldwide increased from 18.6% to 21.3%.
- Across the 11 months ending August 2026, E*TRADE’s estimated Share of Search among stock brokers worldwide peaked at 21.3% in August 2026 and was lowest at 17.4% in November 2025.

## How did search popularity change for stock brokers worldwide in August 2026?

- In August 2026, E*TRADE gained estimated Share of Search among stock brokers worldwide, from 18.9% to 21.3%.
- In August 2026, Robinhood gained estimated Share of Search among stock brokers worldwide, from 22.1% to 24%.
- In August 2026, Charles Schwab lost estimated Share of Search among stock brokers worldwide, from 42.1% to 39%.
- In August 2026, Fidelity lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%.
- In August 2026, Interactive Brokers lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stock brokers | 1.8M | 18.6% | 3 |
| Nov 2025 | Stock brokers | 1.5M | 17.4% | 3 |
| Dec 2025 | Stock brokers | 1.5M | 18.3% | 3 |
| Jan 2026 | Stock brokers | 1.8M | 19.1% | 3 |
| Feb 2026 | Stock brokers | 1.8M | 19.7% | 3 |
| Mar 2026 | Stock brokers | 1.8M | 19.6% | 3 |
| Apr 2026 | Stock brokers | 1.8M | 19.4% | 3 |
| May 2026 | Stock brokers | 1.8M | 19.9% | 2 |
| Jun 2026 | Stock brokers | 1.8M | 19.5% | 3 |
| Jul 2026 | Stock brokers | 1.5M | 18.9% | 3 |
| Aug 2026 | Stock brokers | 1.8M | 21.3% | 3 |
| Sep 2026 | Stock brokers | — | — | — |

## How is E*TRADE measured?

Brandwave collects information about searches that people make online using E*TRADE’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “e trade”

## Which stock brokers compete with E*TRADE?

- [Charles Schwab](/demand/global-en/brands/charles-schwab): Head-to-head: /demand/global-en/compare/charles-schwab-vs-e-trade
- [Robinhood](/demand/global-en/brands/robinhood): Head-to-head: /demand/global-en/compare/e-trade-vs-robinhood
- [Fidelity](/demand/global-en/brands/fidelity-investments): Head-to-head: /demand/global-en/compare/e-trade-vs-fidelity-investments
- [Interactive Brokers](/demand/global-en/brands/interactive-brokers): Head-to-head: /demand/global-en/compare/e-trade-vs-interactive-brokers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "E*TRADE: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/e-trade

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/e-trade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.