--- title: "Dyson: search popularity and Share of Search worldwide" description: "Dyson offers hair dryers and styling appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dyson" publisher: "Brandwave" --- # Dyson: search popularity and Share of Search worldwide Dyson offers hair dryers and styling appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dyson - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among hair styling tool brands**: 82.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair styling tool brands | 1 | 82.1% | 7.4M | | Vacuum cleaner brands | 1 | 80.6% | 7.4M | - [Hair styling tool brands](/demand/global-en/categories/hair-styling-tool-brands) - [Vacuum cleaner brands](/demand/global-en/categories/vacuum-cleaner-brands) ## How has branded search demand for Dyson changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Dyson worldwide fell from 8.5M to 7.4M. - Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands worldwide increased from 81.1% to 82.1%. - Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands worldwide peaked at 82.9% in January 2026 and was lowest at 79.1% in December 2025. - Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands worldwide decreased from 81.9% to 80.6%. - Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 82.8% in January 2026 and was lowest at 80% in March 2026. ## How did search popularity change for hair styling tool brands worldwide in August 2026? - In August 2026, Dyson gained estimated Share of Search among hair styling tool brands worldwide, from 79.8% to 82.1%. - In August 2026, ghd lost estimated Share of Search among hair styling tool brands worldwide, from 8.5% to 6.5%. - Estimated monthly branded searches for CHI worldwide fell 18.1% over 11 measured months, from 33.4K to 27.4K in August 2026. - Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026. ## How did search popularity change for vacuum cleaner brands worldwide in August 2026? - In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands worldwide, from 5% to 5.5%. - Estimated monthly branded searches for Miele worldwide rose 22% over 11 measured months, from 113K to 138K in August 2026. - Estimated monthly branded searches for Dyson worldwide fell 12.9% over 11 measured months, from 8.5M to 7.4M in August 2026. - Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair styling tool brands | 8.5M | 81.1% | 1 | | Nov 2025 | Hair styling tool brands | 13.6M | 79.3% | 1 | | Dec 2025 | Hair styling tool brands | 12.2M | 79.1% | 1 | | Jan 2026 | Hair styling tool brands | 9.3M | 82.9% | 1 | | Feb 2026 | Hair styling tool brands | 7.3M | 81.7% | 1 | | Mar 2026 | Hair styling tool brands | 7.2M | 80.9% | 1 | | Apr 2026 | Hair styling tool brands | 6.7M | 82.3% | 1 | | May 2026 | Hair styling tool brands | 6.8M | 81.5% | 1 | | Jun 2026 | Hair styling tool brands | 6.7M | 82.7% | 1 | | Jul 2026 | Hair styling tool brands | 6M | 79.8% | 1 | | Aug 2026 | Hair styling tool brands | 7.4M | 82.1% | 1 | | Sep 2026 | Hair styling tool brands | — | — | — | | Oct 2025 | Vacuum cleaner brands | 8.5M | 81.9% | 1 | | Nov 2025 | Vacuum cleaner brands | 13.6M | 82.4% | 1 | | Dec 2025 | Vacuum cleaner brands | 12.2M | 81.8% | 1 | | Jan 2026 | Vacuum cleaner brands | 9.3M | 82.8% | 1 | | Feb 2026 | Vacuum cleaner brands | 7.3M | 82% | 1 | | Mar 2026 | Vacuum cleaner brands | 7.2M | 80% | 1 | | Apr 2026 | Vacuum cleaner brands | 6.7M | 81.4% | 1 | | May 2026 | Vacuum cleaner brands | 6.8M | 81.6% | 1 | | Jun 2026 | Vacuum cleaner brands | 6.7M | 82.6% | 1 | | Jul 2026 | Vacuum cleaner brands | 6M | 80.2% | 1 | | Aug 2026 | Vacuum cleaner brands | 7.4M | 80.6% | 1 | | Sep 2026 | Vacuum cleaner brands | — | — | — | ## How is Dyson measured? Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dyson” - “dyson airwrap” - “dyson com” - “dyson hair dryer” - “dyson hair straightener” - “dyson hair styling” - “dyson supersonic” - “dyson vacuum” - “hair dryer dyson” - “hair straightener dyson” - “hair styling dyson” - “vacuum dyson” ## Which hair styling tool brands compete with Dyson? - [Shark](/demand/global-en/brands/shark): Head-to-head: /demand/global-en/compare/dyson-vs-shark - [ghd](/demand/global-en/brands/ghd-hair): Head-to-head: /demand/global-en/compare/dyson-vs-ghd-hair - [T3](/demand/global-en/brands/t3-hair): Head-to-head: /demand/global-en/compare/dyson-vs-t3-hair - [CHI](/demand/global-en/brands/chi-hair): Head-to-head: /demand/global-en/compare/chi-hair-vs-dyson ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dyson: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dyson This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dyson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.