---
title: "Microsoft Dynamics 365: search popularity and Share of Search worldwide"
description: "Microsoft's suite of business applications, including Dynamics 365 Sales, Customer Service, and Customer Insights for CRM. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dynamics-365"
publisher: "Brandwave"
---

# Microsoft Dynamics 365: search popularity and Share of Search worldwide

Microsoft's suite of business applications, including Dynamics 365 Sales, Customer Service, and Customer Insights for CRM. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft Dynamics 365
- **Owned by**: Microsoft
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among CRM platforms**: 0.81%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| CRM platforms | 6 | 0.81% | 40.3K |

- [CRM platforms](/demand/global-en/categories/crm-platforms)

## How has branded search demand for Microsoft Dynamics 365 changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Dynamics 365 worldwide fell from 45.9K to 40.3K.
- Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among CRM platforms worldwide held steady, from 0.83% to 0.81%.

## How did search popularity change for CRM platforms worldwide in August 2026?

- In August 2026, HubSpot gained estimated Share of Search among CRM platforms worldwide, from 27.8% to 29.3%.
- In August 2026, Pipedrive lost estimated Share of Search among CRM platforms worldwide, from 6.2% to 5.2%.
- Zoho CRM’s estimated Share of Search among CRM platforms worldwide has gained ground for 3 months in a row, from 8.7% to 10.4% in August 2026.
- Estimated monthly branded searches for Attio worldwide rose 74.2% over 11 measured months, from 51K to 88.9K in August 2026.
- Estimated monthly branded searches for Close worldwide rose 13.3% over 11 measured months, from 19.6K to 22.2K in August 2026.
- Estimated monthly branded searches for monday CRM worldwide fell 45.1% over 11 measured months, from 43.5K to 23.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CRM platforms | 45.9K | 0.83% | 6 |
| Nov 2025 | CRM platforms | 39.5K | 0.85% | 6 |
| Dec 2025 | CRM platforms | 34.5K | 0.82% | 6 |
| Jan 2026 | CRM platforms | 42.1K | 0.77% | 7 |
| Feb 2026 | CRM platforms | 42K | 0.8% | 6 |
| Mar 2026 | CRM platforms | 51.9K | 0.91% | 6 |
| Apr 2026 | CRM platforms | 39.2K | 0.72% | 6 |
| May 2026 | CRM platforms | 48K | 0.93% | 6 |
| Jun 2026 | CRM platforms | 52.6K | 0.93% | 6 |
| Jul 2026 | CRM platforms | 51.1K | 0.97% | 6 |
| Aug 2026 | CRM platforms | 40.3K | 0.81% | 6 |
| Sep 2026 | CRM platforms | — | — | — |

## How is Microsoft Dynamics 365 measured?

Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “365 dynamics crm”
- “crm dynamics 365”
- “crm for dynamics 365”
- “crm in dynamics 365”
- “dynamics 365 crm”
- “dynamics 365 crm pricing”
- “dynamics 365 customer insights”
- “dynamics 365 customer relationship management”
- “dynamics 365 for crm”
- “dynamics 365 marketing”
- “dynamics 365 sale”
- “dynamics 365 sales”
- “dynamics 365 sales pricing”
- “dynamics crm”
- “dynamics crm 365”
- “microsoft 365 dynamics crm”
- “microsoft crm dynamics 365”
- “microsoft dynamics 365 crm”
- “microsoft dynamics 365 crm software”
- “microsoft dynamics 365 customer relationship management”
- “microsoft dynamics 365 for sales”
- “microsoft dynamics 365 sales”
- “microsoft dynamics 365 sales pricing”
- “microsoft dynamics crm”
- “microsoft dynamics crm 365”
- “ms dynamics 365 crm”
- “sales dynamics 365”

## Which CRM platforms compete with Microsoft Dynamics 365?

- [Salesforce](/demand/global-en/brands/salesforce)
- [HubSpot](/demand/global-en/brands/hubspot)
- [Zoho CRM](/demand/global-en/brands/zoho-crm): Head-to-head: /demand/global-en/compare/dynamics-365-vs-zoho-crm
- [Pipedrive](/demand/global-en/brands/pipedrive): Head-to-head: /demand/global-en/compare/dynamics-365-vs-pipedrive
- [Attio](/demand/global-en/brands/attio): Head-to-head: /demand/global-en/compare/attio-vs-dynamics-365
- [monday CRM](/demand/global-en/brands/monday-crm): Head-to-head: /demand/global-en/compare/dynamics-365-vs-monday-crm
- [Close](/demand/global-en/brands/close-crm): Head-to-head: /demand/global-en/compare/close-crm-vs-dynamics-365
- [Freshsales](/demand/global-en/brands/freshsales)

## Who owns Microsoft Dynamics 365?

Microsoft Dynamics 365 is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, Microsoft 365, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft Teams and Microsoft Visio, owned by the same company, worldwide.

- [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Microsoft Dynamics 365?

Microsoft Dynamics 365 is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, Microsoft 365, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft Teams and Microsoft Visio, owned by the same company, worldwide.

## Cite this page

Brandwave. "Microsoft Dynamics 365: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dynamics-365

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dynamics-365. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
