--- title: "DYMO: search popularity and Share of Search worldwide" description: "DYMO makes label printers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dymo" publisher: "Brandwave" --- # DYMO: search popularity and Share of Search worldwide DYMO makes label printers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: DYMO - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among label makers**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Label makers | 4 | 1.8% | 74K | | Label printing | 2 | 24.5% | 74K | - [Label makers](/demand/global-en/categories/label-makers) - [Label printing](/demand/global-en/categories/label-printing) ## How has branded search demand for DYMO changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for DYMO worldwide fell from 90.5K to 74K. - Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label makers worldwide held steady, from 2.2% to 1.8%. - Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label printing worldwide decreased from 31.3% to 24.5%. - Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label printing worldwide peaked at 31.8% in November 2025 and was lowest at 24% in June 2026. ## How did search popularity change for label makers worldwide in August 2026? - In August 2026, Casio gained estimated Share of Search among label makers worldwide, from 61.7% to 65.8%. - In August 2026, Epson lost estimated Share of Search among label makers worldwide, from 30.1% to 27%. - In August 2026, Brother lost estimated Share of Search among label makers worldwide, from 6% to 5.3%. - Estimated monthly branded searches for NIIMBOT worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026. - Estimated monthly branded searches for DYMO worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## How did search popularity change for label printing worldwide in August 2026? - Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026. - Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026. - Estimated monthly branded searches for Brady worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. - Estimated monthly branded searches for DYMO worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Label makers | 90.5K | 2.2% | 4 | | Nov 2025 | Label makers | 90.5K | 1.9% | 4 | | Dec 2025 | Label makers | 74K | 1.8% | 4 | | Jan 2026 | Label makers | 90.5K | 2.4% | 4 | | Feb 2026 | Label makers | 74K | 2.1% | 4 | | Mar 2026 | Label makers | 74K | 2.1% | 4 | | Apr 2026 | Label makers | 74K | 2.1% | 4 | | May 2026 | Label makers | 74K | 2.1% | 4 | | Jun 2026 | Label makers | 60.5K | 1.7% | 4 | | Jul 2026 | Label makers | 74K | 2% | 4 | | Aug 2026 | Label makers | 74K | 1.8% | 4 | | Sep 2026 | Label makers | — | — | — | | Oct 2025 | Label printing | 90.5K | 31.3% | 2 | | Nov 2025 | Label printing | 90.5K | 31.8% | 2 | | Dec 2025 | Label printing | 74K | 27.7% | 2 | | Jan 2026 | Label printing | 90.5K | 27.7% | 2 | | Feb 2026 | Label printing | 74K | 27.7% | 2 | | Mar 2026 | Label printing | 74K | 28% | 2 | | Apr 2026 | Label printing | 74K | 27.9% | 2 | | May 2026 | Label printing | 74K | 27.9% | 2 | | Jun 2026 | Label printing | 60.5K | 24% | 2 | | Jul 2026 | Label printing | 74K | 24.6% | 2 | | Aug 2026 | Label printing | 74K | 24.5% | 2 | | Sep 2026 | Label printing | — | — | — | ## How is DYMO measured? Brandwave collects information about searches that people make online using DYMO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dymo” ## Which label makers compete with DYMO? - [Casio](/demand/global-en/brands/casio): Head-to-head: /demand/global-en/compare/casio-vs-dymo - [Epson](/demand/global-en/brands/epson): Head-to-head: /demand/global-en/compare/dymo-vs-epson - [Brother](/demand/global-en/brands/brother): Head-to-head: /demand/global-en/compare/brother-vs-dymo - [NIIMBOT](/demand/global-en/brands/niimbot): Head-to-head: /demand/global-en/compare/dymo-vs-niimbot - [Labelife](/demand/global-en/brands/labelife) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "DYMO: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dymo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dymo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.