---
title: "DxO PhotoLab: search popularity worldwide"
description: "DxO PhotoLab is raw photo editing software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dxo-photolab"
publisher: "Brandwave"
---

# DxO PhotoLab: search popularity worldwide

DxO PhotoLab is raw photo editing software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: DxO PhotoLab
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among photo editing software**: 0.26%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Photo editing software | 13 | 0.26% | 27.1K |

- [Photo editing software](/demand/global-en/categories/photo-editing-software)

## Top photo editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DxO PhotoLab was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DxO PhotoLab is the eighth most recommended of the 14.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Adobe Photoshop | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Adobe Lightroom | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Capture One | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Affinity | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Luminar Neo | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| GIMP | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| CyberLink PhotoDirector | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| DxO PhotoLab | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| RawTherapee | 9th | 0 of 3 | 2 of 2 | 2 of 5 |
| Snapseed | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Photopea | 11th | 1 of 3 | 0 of 2 | 1 of 5 |
| Picsart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pixlr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VSCO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about photo editing software

- Asked ChatGPT "Which photo editing software should I use?": 1. Adobe Lightroom, 2. Adobe Photoshop, 3. Affinity, 4. Snapseed, 5. Capture One
- Asked ChatGPT "What are the best photo editing software options?": 1. Adobe Lightroom, 2. Adobe Photoshop, 3. Affinity, 4. GIMP, 5. Luminar Neo, 6. DxO PhotoLab, 7. Capture One, 8. Photopea
- Asked ChatGPT "What's the best photo editing software for advanced photo edits?": 1. Adobe Photoshop, 2. Capture One, 3. DxO PhotoLab, 4. Affinity, 5. Adobe Lightroom
- Searched Google, AI Overview "photo editing software": 1. Adobe Lightroom, 2. Adobe Photoshop, 3. Luminar Neo, 4. Capture One, 5. CyberLink PhotoDirector, 6. GIMP, 7. RawTherapee, 8. Affinity
- Searched Google, AI Overview "photo editor software": 1. Adobe Lightroom, 2. Adobe Photoshop, 3. Luminar Neo, 4. Capture One, 5. CyberLink PhotoDirector, 6. GIMP, 7. RawTherapee, 8. Affinity

Not named in any answer: Picsart, Pixlr and VSCO.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for DxO PhotoLab changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for DxO PhotoLab worldwide fell from 33.1K to 27.1K.
- Across the 12 months ending September 2026, DxO PhotoLab rose from 14th to 13th among photo editing software worldwide.

## How did search popularity change for photo editing software worldwide in September 2026?

- In September 2026, Pixlr gained share of searches among photo editing software worldwide, from 8.7% to 10.2%.
- In September 2026, GIMP gained share of searches among photo editing software worldwide, from 7% to 8.3%.
- In September 2026, Adobe Photoshop gained share of searches among photo editing software worldwide, from 5.4% to 6.5%.
- In September 2026, Picsart lost share of searches among photo editing software worldwide, from 22% to 17.5%.
- Estimated monthly branded searches for Capture One worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.
- Estimated monthly branded searches for CyberLink PhotoDirector worldwide fell 83.6% over 12 measured months, from 60.5K to 9.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Photo editing software | 33.1K | 0.26% | 14 |
| Nov 2025 | Photo editing software | 33.1K | 0.27% | 14 |
| Dec 2025 | Photo editing software | 22.2K | 0.19% | 14 |
| Jan 2026 | Photo editing software | 22.2K | 0.19% | 14 |
| Feb 2026 | Photo editing software | 18.1K | 0.17% | 14 |
| Mar 2026 | Photo editing software | 22.2K | 0.2% | 14 |
| Apr 2026 | Photo editing software | 22.2K | 0.2% | 14 |
| May 2026 | Photo editing software | 22.2K | 0.2% | 14 |
| Jun 2026 | Photo editing software | 22.2K | 0.21% | 13 |
| Jul 2026 | Photo editing software | 22.2K | 0.22% | 13 |
| Aug 2026 | Photo editing software | 22.2K | 0.22% | 13 |
| Sep 2026 | Photo editing software | 27.1K | 0.26% | 13 |

## How are DxO PhotoLab’s branded searches counted?

Brandwave collects information about searches that people make online using DxO PhotoLab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dxo photolab”

## Which photo editing software compete with DxO PhotoLab?

- [Photopea](/demand/global-en/brands/photopea)
- [Picsart](/demand/global-en/brands/picsart)
- [Adobe Lightroom](/demand/global-en/brands/adobe-lightroom)
- [Pixlr](/demand/global-en/brands/pixlr)
- [GIMP](/demand/global-en/brands/gimp)
- [VSCO](/demand/global-en/brands/vsco)
- [Adobe Photoshop](/demand/global-en/brands/adobe-photoshop)
- [Snapseed](/demand/global-en/brands/snapseed)
- [Capture One](/demand/global-en/brands/capture-one): Head-to-head: /demand/global-en/compare/capture-one-vs-dxo-photolab
- [Affinity](/demand/global-en/brands/affinity): Head-to-head: /demand/global-en/compare/affinity-vs-dxo-photolab
- [Luminar Neo](/demand/global-en/brands/luminar-neo): Head-to-head: /demand/global-en/compare/dxo-photolab-vs-luminar-neo
- [RawTherapee](/demand/global-en/brands/rawtherapee): Head-to-head: /demand/global-en/compare/dxo-photolab-vs-rawtherapee
- [CyberLink PhotoDirector](/demand/global-en/brands/cyberlink-photodirector): Head-to-head: /demand/global-en/compare/cyberlink-photodirector-vs-dxo-photolab

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "DxO PhotoLab: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/dxo-photolab

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dxo-photolab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
