---
title: "Display & Video 360: search popularity and Share of Search worldwide"
description: "Display & Video 360 is a demand side platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dv360"
publisher: "Brandwave"
---

# Display & Video 360: search popularity and Share of Search worldwide

Display & Video 360 is a demand side platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Display & Video 360
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among programmatic advertising platforms**: 0.77%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Programmatic advertising platforms | 5 | 0.77% | 720 |

- [Programmatic advertising platforms](/demand/global-en/categories/programmatic-ad-platforms)

## How has branded search demand for Display & Video 360 changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Display & Video 360 worldwide fell from 1K to 720.
- Across the 11 months ending August 2026, Display & Video 360’s estimated Share of Search among programmatic advertising platforms worldwide held steady, from 0.84% to 0.77%.

## How did search popularity change for programmatic advertising platforms worldwide in August 2026?

- In August 2026, The Trade Desk gained estimated Share of Search among programmatic advertising platforms worldwide, from 57.9% to 66.1%.
- In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 35.8% to 28.9%.
- In August 2026, Xandr lost estimated Share of Search among programmatic advertising platforms worldwide, from 3.8% to 3.1%.
- Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.
- Estimated monthly branded searches for Display & Video 360 worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Programmatic advertising platforms | 1K | 0.84% | 5 |
| Nov 2025 | Programmatic advertising platforms | 1K | 1.1% | 5 |
| Dec 2025 | Programmatic advertising platforms | 880 | 1.1% | 5 |
| Jan 2026 | Programmatic advertising platforms | 1K | 0.98% | 5 |
| Feb 2026 | Programmatic advertising platforms | 1K | 1% | 5 |
| Mar 2026 | Programmatic advertising platforms | 1.3K | 1.1% | 5 |
| Apr 2026 | Programmatic advertising platforms | 1.3K | 1.4% | 5 |
| May 2026 | Programmatic advertising platforms | 1K | 1.1% | 5 |
| Jun 2026 | Programmatic advertising platforms | 880 | 0.96% | 5 |
| Jul 2026 | Programmatic advertising platforms | 880 | 1.2% | 5 |
| Aug 2026 | Programmatic advertising platforms | 720 | 0.77% | 5 |
| Sep 2026 | Programmatic advertising platforms | — | — | — |

## How is Display & Video 360 measured?

Brandwave collects information about searches that people make online using Display & Video 360’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “display & video 360”

## Which programmatic advertising platforms compete with Display & Video 360?

- [The Trade Desk](/demand/global-en/brands/the-trade-desk): Head-to-head: /demand/global-en/compare/dv360-vs-the-trade-desk
- [Amazon DSP](/demand/global-en/brands/amazon-dsp): Head-to-head: /demand/global-en/compare/amazon-dsp-vs-dv360
- [Xandr](/demand/global-en/brands/xandr): Head-to-head: /demand/global-en/compare/dv360-vs-xandr
- [MediaMath](/demand/global-en/brands/mediamath): Head-to-head: /demand/global-en/compare/dv360-vs-mediamath

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Display & Video 360: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dv360

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dv360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.