--- title: "Durham University: search popularity worldwide" description: "Durham University is a university in England. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/durham-university" publisher: "Brandwave" --- # Durham University: search popularity worldwide Durham University is a university in England. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Durham University - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among globally sought UK universities**: 9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Globally sought UK universities | 5 | 9% | 201K | - [Globally sought UK universities](/demand/global-en/categories/globally-sought-uk-universities) ## Top globally sought UK universities in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Durham University was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Durham University is the tenth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | University of Oxford | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | University of Cambridge | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Imperial College London | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | UCL | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | London School of Economics | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | University of Edinburgh | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | University of St Andrews | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | University of Manchester | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | University of Warwick | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Durham University | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | University of Bristol | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | King's College London | 12th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about globally sought UK universities - Asked ChatGPT "Which UK university should I go to?": 1. University of Oxford, 2. University of Cambridge, 3. UCL, 4. University of Manchester, 5. University of Edinburgh - Asked ChatGPT "What are the best UK universities?": 1. University of Oxford, 2. University of Cambridge, 3. Imperial College London, 4. UCL, 5. University of Edinburgh, 6. London School of Economics, 7. King's College London, 8. University of Manchester, 9. University of Warwick, 10. University of Bristol, 11. University of St Andrews, 12. Durham University - Asked ChatGPT "What's the best UK university for an international degree?": 1. University of Oxford, 2. University of Cambridge, 3. Imperial College London, 4. UCL, 5. University of Edinburgh, 6. London School of Economics - Searched Google, AI Overview "uk universities": 1. University of Oxford, 2. University of Cambridge, 3. UCL, 4. Imperial College London, 5. University of Edinburgh - Searched Google, AI Overview "uk university ranking": 1. University of St Andrews, 2. London School of Economics, 3. Imperial College London, 4. University of Cambridge, 5. University of Oxford, 6. Durham University, 7. University of Warwick, 8. University of Bristol, 9. UCL, 10. University of Edinburgh Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Durham University changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Durham University worldwide held steady at 201K. - Across the 12 months ending September 2026, Durham University’s share of searches among globally sought UK universities worldwide peaked at 9.3% in October 2025 and was lowest at 6.7% in July 2026. - Across the 12 months ending September 2026, Durham University rose from 6th to 5th among globally sought UK universities worldwide. ## How did search popularity change for globally sought UK universities worldwide in September 2026? - In September 2026, London School of Economics overtook University of Oxford to rank 3rd among globally sought UK universities worldwide, with 11% of the searches. - In September 2026, University of Manchester overtook University of Oxford to rank 4th among globally sought UK universities worldwide, with 11% of the searches. - In September 2026, Durham University overtook University of Oxford to rank 5th among globally sought UK universities worldwide, with 9% of the searches. - In September 2026, University of St Andrews overtook University of Oxford and University of Cambridge to rank 6th among globally sought UK universities worldwide, with 9% of the searches. - In September 2026, University of Edinburgh gained share of searches among globally sought UK universities worldwide, from 15.4% to 16.5%. - In September 2026, University of Warwick gained share of searches among globally sought UK universities worldwide, from 15.4% to 16.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Globally sought UK universities | 201K | 9.3% | 6 | | Nov 2025 | Globally sought UK universities | 135K | 7.2% | 7 | | Dec 2025 | Globally sought UK universities | 135K | 8.6% | 6 | | Jan 2026 | Globally sought UK universities | 165K | 8.9% | 6 | | Feb 2026 | Globally sought UK universities | 135K | 8.1% | 6 | | Mar 2026 | Globally sought UK universities | 135K | 7.7% | 6 | | Apr 2026 | Globally sought UK universities | 135K | 8% | 6 | | May 2026 | Globally sought UK universities | 135K | 7.8% | 6 | | Jun 2026 | Globally sought UK universities | 135K | 7.8% | 6 | | Jul 2026 | Globally sought UK universities | 110K | 6.7% | 8 | | Aug 2026 | Globally sought UK universities | 165K | 8.5% | 6 | | Sep 2026 | Globally sought UK universities | 201K | 9% | 5 | ## How are Durham University’s branded searches counted? Brandwave collects information about searches that people make online using Durham University’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “durham university” ## Which globally sought UK universities compete with Durham University? - [University of Edinburgh](/demand/global-en/brands/university-of-edinburgh) - [University of Warwick](/demand/global-en/brands/university-of-warwick): Head-to-head: /demand/global-en/compare/durham-university-vs-university-of-warwick - [London School of Economics](/demand/global-en/brands/london-school-of-economics): Head-to-head: /demand/global-en/compare/durham-university-vs-london-school-of-economics - [University of Manchester](/demand/global-en/brands/university-of-manchester): Head-to-head: /demand/global-en/compare/durham-university-vs-university-of-manchester - [University of St Andrews](/demand/global-en/brands/university-of-st-andrews): Head-to-head: /demand/global-en/compare/durham-university-vs-university-of-st-andrews - [University of Oxford](/demand/global-en/brands/university-of-oxford): Head-to-head: /demand/global-en/compare/durham-university-vs-university-of-oxford - [University of Bristol](/demand/global-en/brands/university-of-bristol) - [University of Cambridge](/demand/global-en/brands/university-of-cambridge) - [UCL](/demand/global-en/brands/ucl) - [Imperial College London](/demand/global-en/brands/imperial-college-london) - [King's College London](/demand/global-en/brands/kings-college-london) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Durham University: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/durham-university This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/durham-university. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.