--- title: "Dunelm: search popularity and Share of Search worldwide" description: "Dunelm is homeware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dunelm" publisher: "Brandwave" --- # Dunelm: search popularity and Share of Search worldwide Dunelm is homeware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dunelm - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among curtain brands**: 6.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Curtain brands | 2 | 6.5% | 4.1M | | Towel brands | 1 | 47.1% | 4.1M | - [Curtain brands](/demand/global-en/categories/curtain-brands) - [Towel brands](/demand/global-en/categories/towel-brands) ## How has branded search demand for Dunelm changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Dunelm worldwide held steady at 4.1M. - Across the 11 months ending August 2026, Dunelm’s estimated Share of Search among curtain brands worldwide peaked at 6.5% in August 2026 and was lowest at 5.4% in July 2026. - Across the 11 months ending August 2026, Dunelm’s estimated Share of Search among towel brands worldwide increased from 42.5% to 47.1%. - Across the 11 months ending August 2026, Dunelm’s estimated Share of Search among towel brands worldwide peaked at 47.1% in August 2026 and was lowest at 35.1% in November 2025. - Across the 11 months ending August 2026, Dunelm rose from 2nd to 1st among towel brands worldwide. ## How did search popularity change for curtain brands worldwide in August 2026? - In August 2026, Dunelm gained estimated Share of Search among curtain brands worldwide, from 5.4% to 6.5%. - In August 2026, John Lewis lost estimated Share of Search among curtain brands worldwide, from 5.4% to 4.4%. - Estimated monthly branded searches for Hillarys worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. - Estimated monthly branded searches for Next worldwide rose 22.3% over 11 measured months, from 88.8K to 109K in August 2026. ## How did search popularity change for towel brands worldwide in August 2026? - In August 2026, Dunelm overtook Ralph Lauren to take the highest estimated Share of Search among towel brands worldwide, at 47.1%. - In August 2026, Ralph Lauren lost estimated Share of Search among towel brands worldwide, from 50.3% to 47.1%. - In August 2026, Christy lost estimated Share of Search among towel brands worldwide, from 2.5% to 1.3%. - In August 2026, Sheridan lost estimated Share of Search among towel brands worldwide, from 4.5% to 3.5%. - Estimated monthly branded searches for Bedeck worldwide rose 82.7% over 11 measured months, from 27.1K to 49.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Curtain brands | 4.1M | 6.5% | 2 | | Nov 2025 | Curtain brands | 4.1M | 6.3% | 3 | | Dec 2025 | Curtain brands | 4.1M | 6.3% | 3 | | Jan 2026 | Curtain brands | 4.1M | 6.5% | 2 | | Feb 2026 | Curtain brands | 3.4M | 6.5% | 2 | | Mar 2026 | Curtain brands | 3.4M | 6.4% | 2 | | Apr 2026 | Curtain brands | 3.4M | 6.5% | 2 | | May 2026 | Curtain brands | 3.4M | 6.5% | 2 | | Jun 2026 | Curtain brands | 3.4M | 6.5% | 2 | | Jul 2026 | Curtain brands | 2.7M | 5.4% | 2 | | Aug 2026 | Curtain brands | 4.1M | 6.5% | 2 | | Sep 2026 | Curtain brands | — | — | — | | Oct 2025 | Towel brands | 4.1M | 42.5% | 2 | | Nov 2025 | Towel brands | 4.1M | 35.1% | 2 | | Dec 2025 | Towel brands | 4.1M | 37.1% | 2 | | Jan 2026 | Towel brands | 4.1M | 41.8% | 2 | | Feb 2026 | Towel brands | 3.4M | 46.3% | 1 | | Mar 2026 | Towel brands | 3.4M | 46.4% | 1 | | Apr 2026 | Towel brands | 3.4M | 45.4% | 1 | | May 2026 | Towel brands | 3.4M | 46.2% | 1 | | Jun 2026 | Towel brands | 3.4M | 46.6% | 1 | | Jul 2026 | Towel brands | 2.7M | 41.2% | 2 | | Aug 2026 | Towel brands | 4.1M | 47.1% | 1 | | Sep 2026 | Towel brands | — | — | — | ## How is Dunelm measured? Brandwave collects information about searches that people make online using Dunelm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dunelm” ## Which curtain brands compete with Dunelm? - [IKEA](/demand/global-en/brands/ikea): Head-to-head: /demand/global-en/compare/dunelm-vs-ikea - [John Lewis](/demand/global-en/brands/john-lewis): Head-to-head: /demand/global-en/compare/dunelm-vs-john-lewis - [Next](/demand/global-en/brands/next): Head-to-head: /demand/global-en/compare/dunelm-vs-next - [Hillarys](/demand/global-en/brands/hillarys): Head-to-head: /demand/global-en/compare/dunelm-vs-hillarys - [Habitat](/demand/global-en/brands/habitat): Head-to-head: /demand/global-en/compare/dunelm-vs-habitat ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dunelm: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dunelm This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dunelm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.