---
title: "Dun & Bradstreet: search popularity and Share of Search worldwide"
description: "Dun & Bradstreet is a business data provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dun-bradstreet"
publisher: "Brandwave"
---

# Dun & Bradstreet: search popularity and Share of Search worldwide

Dun & Bradstreet is a business data provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dun & Bradstreet
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among business data platforms**: 40.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Business data platforms | 1 | 40.2% | 246K |

- [Business data platforms](/demand/global-en/categories/business-data-platforms)

## How has branded search demand for Dun & Bradstreet changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dun & Bradstreet worldwide held steady at 246K.
- Across the 11 months ending August 2026, Dun & Bradstreet’s estimated Share of Search among business data platforms worldwide increased from 31.9% to 40.2%.
- Across the 11 months ending August 2026, Dun & Bradstreet’s estimated Share of Search among business data platforms worldwide peaked at 40.2% in August 2026 and was lowest at 26% in March 2026.
- Across the 11 months ending August 2026, Dun & Bradstreet rose from 2nd to 1st among business data platforms worldwide.

## How did search popularity change for business data platforms worldwide in August 2026?

- In August 2026, Dun & Bradstreet overtook ZoomInfo to take the highest estimated Share of Search among business data platforms worldwide, at 40.2%.
- In August 2026, PitchBook gained estimated Share of Search among business data platforms worldwide, from 9% to 9.9%.
- In August 2026, ZoomInfo lost estimated Share of Search among business data platforms worldwide, from 36.9% to 33.4%.
- In August 2026, Crunchbase lost estimated Share of Search among business data platforms worldwide, from 16.3% to 14.8%.
- Estimated monthly branded searches for CB Insights worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Business data platforms | 246K | 31.9% | 2 |
| Nov 2025 | Business data platforms | 246K | 35.6% | 1 |
| Dec 2025 | Business data platforms | 201K | 34.1% | 2 |
| Jan 2026 | Business data platforms | 246K | 33.4% | 2 |
| Feb 2026 | Business data platforms | 246K | 33.3% | 2 |
| Mar 2026 | Business data platforms | 246K | 26% | 3 |
| Apr 2026 | Business data platforms | 246K | 30.6% | 2 |
| May 2026 | Business data platforms | 246K | 35% | 2 |
| Jun 2026 | Business data platforms | 246K | 35.6% | 2 |
| Jul 2026 | Business data platforms | 246K | 36.4% | 2 |
| Aug 2026 | Business data platforms | 246K | 40.2% | 1 |
| Sep 2026 | Business data platforms | — | — | — |

## How is Dun & Bradstreet measured?

Brandwave collects information about searches that people make online using Dun & Bradstreet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dun and bradstreet”

## Which business data platforms compete with Dun & Bradstreet?

- [ZoomInfo](/demand/global-en/brands/zoominfo): Head-to-head: /demand/global-en/compare/dun-bradstreet-vs-zoominfo
- [Crunchbase](/demand/global-en/brands/crunchbase): Head-to-head: /demand/global-en/compare/crunchbase-vs-dun-bradstreet
- [PitchBook](/demand/global-en/brands/pitchbook): Head-to-head: /demand/global-en/compare/dun-bradstreet-vs-pitchbook
- [CB Insights](/demand/global-en/brands/cb-insights): Head-to-head: /demand/global-en/compare/cb-insights-vs-dun-bradstreet

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dun & Bradstreet: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dun-bradstreet

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dun-bradstreet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.