--- title: "Dum-Dums: search popularity worldwide" description: "Dum-Dums are lollipops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dum-dums" publisher: "Brandwave" --- # Dum-Dums: search popularity worldwide Dum-Dums are lollipops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dum-Dums - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among lolly brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lolly brands | 8 | 1.2% | 27.1K | | Lollies | 9 | 1.8% | 27.1K | - [Lolly brands](/demand/global-en/categories/lolly-brands) - [Lollies](/demand/global-en/categories/lollies) ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dum-Dums was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dum-Dums is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chupa Chups | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Skittles | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Dum-Dums | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Jolly Rancher | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Tootsie Pops | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Haribo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Allens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mentos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lolly brand should I buy?": 1. Chupa Chups, 2. Dum-Dums - Asked ChatGPT "What are the best lolly brands?": 1. Chupa Chups, 2. Dum-Dums, 3. Tootsie Pops, 4. Jolly Rancher - Asked ChatGPT "What's the best lolly brand for everyday sweets?": 1. Chupa Chups, 2. Dum-Dums, 3. Tootsie Pops - Searched Google, AI Overview "sweet brands": 1. Skittles, 2. Jolly Rancher - Searched Google, AI Overview "fruit candy brands": 1. Skittles, 2. Jolly Rancher, 3. Haribo Not named in any answer: Allens and Mentos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Dum-Dums changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dum-Dums worldwide fell from 40.5K to 27.1K. - Across the 12 months ending September 2026, Dum-Dums’ share of searches among lolly brands worldwide held steady, from 1.6% to 1.2%. - Across the 12 months ending September 2026, Dum-Dums’ share of searches among lollies worldwide held steady, from 2.1% to 1.8%. ## How did search popularity change for lolly brands worldwide in September 2026? - Allens’ share of searches among lolly brands worldwide has lost ground for 3 months in a row, from 30.5% to 24.9% in September 2026. - Estimated monthly branded searches for Haribo worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026. - Estimated monthly branded searches for Tootsie Pops worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026. - Estimated monthly branded searches for Dum-Dums worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. - Estimated monthly branded searches for Jolly Rancher worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. - Estimated monthly branded searches for Chupa Chups worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026. ## How did search popularity change for lollies worldwide in September 2026? - In September 2026, Haribo overtook Cadbury to become the leader among lollies worldwide, with 30.7% of the searches. - In September 2026, Chupa Chups gained share of searches among lollies worldwide, from 18.7% to 20.5%. - In September 2026, Jolly Rancher gained share of searches among lollies worldwide, from 12.5% to 13.7%. - In September 2026, Cadbury lost share of searches among lollies worldwide, from 28% to 20.5%. - Mars’ share of searches among lollies worldwide has gained ground for 3 months in a row, from 4.1% to 5% in September 2026. - Dum-Dums’ share of searches among lollies worldwide has gained ground for 3 months in a row, from 1.2% to 1.8% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lolly brands | 40.5K | 1.6% | 8 | | Nov 2025 | Lolly brands | 27.1K | 1.2% | 8 | | Dec 2025 | Lolly brands | 22.2K | 1% | 8 | | Jan 2026 | Lolly brands | 22.2K | 1% | 8 | | Feb 2026 | Lolly brands | 22.2K | 1.1% | 8 | | Mar 2026 | Lolly brands | 22.2K | 0.89% | 8 | | Apr 2026 | Lolly brands | 22.2K | 0.86% | 8 | | May 2026 | Lolly brands | 22.2K | 0.92% | 8 | | Jun 2026 | Lolly brands | 18.1K | 0.82% | 8 | | Jul 2026 | Lolly brands | 18.1K | 0.87% | 8 | | Aug 2026 | Lolly brands | 22.2K | 1% | 8 | | Sep 2026 | Lolly brands | 27.1K | 1.2% | 8 | | Oct 2025 | Lollies | 40.5K | 2.1% | 9 | | Nov 2025 | Lollies | 27.1K | 1.1% | 9 | | Dec 2025 | Lollies | 22.2K | 1.4% | 9 | | Jan 2026 | Lollies | 22.2K | 1.4% | 9 | | Feb 2026 | Lollies | 22.2K | 1.4% | 9 | | Mar 2026 | Lollies | 22.2K | 1.2% | 9 | | Apr 2026 | Lollies | 22.2K | 1.4% | 9 | | May 2026 | Lollies | 22.2K | 1.4% | 9 | | Jun 2026 | Lollies | 18.1K | 1.2% | 9 | | Jul 2026 | Lollies | 18.1K | 1.3% | 9 | | Aug 2026 | Lollies | 22.2K | 1.4% | 9 | | Sep 2026 | Lollies | 27.1K | 1.8% | 9 | ## How are Dum-Dums’ branded searches counted? Brandwave collects information about searches that people make online using Dum-Dums’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dum dums” ## Which lolly brands compete with Dum-Dums? - [Allens](/demand/global-en/brands/allens) - [Haribo](/demand/global-en/brands/haribo) - [Skittles](/demand/global-en/brands/skittles): Head-to-head: /demand/global-en/compare/dum-dums-vs-skittles - [Chupa Chups](/demand/global-en/brands/chupa-chups): Head-to-head: /demand/global-en/compare/chupa-chups-vs-dum-dums - [Jolly Rancher](/demand/global-en/brands/jolly-rancher): Head-to-head: /demand/global-en/compare/dum-dums-vs-jolly-rancher - [Mentos](/demand/global-en/brands/mentos): Head-to-head: /demand/global-en/compare/dum-dums-vs-mentos - [Tootsie Pops](/demand/global-en/brands/tootsie-pops): Head-to-head: /demand/global-en/compare/dum-dums-vs-tootsie-pops ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dum-Dums: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/dum-dums This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dum-dums. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.