---
title: "Dulux: search popularity and Share of Search worldwide"
description: "Dulux is paint maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dulux-paints"
publisher: "Brandwave"
---

# Dulux: search popularity and Share of Search worldwide

Dulux is paint maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dulux
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among paint retailers**: 33.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Paint retailers | 2 | 33.8% | 201K |

- [Paint retailers](/demand/global-en/categories/paint-retailers)

## How has branded search demand for Dulux changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dulux worldwide held steady at 201K.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint retailers worldwide increased from 31.3% to 33.8%.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint retailers worldwide peaked at 35% in April 2026 and was lowest at 24.6% in March 2026.

## How did search popularity change for paint retailers worldwide in August 2026?

- In August 2026, Dulux gained estimated Share of Search among paint retailers worldwide, from 31.1% to 33.8%.
- In August 2026, Crown gained estimated Share of Search among paint retailers worldwide, from 6.2% to 6.8%.
- In August 2026, Johnstone's gained estimated Share of Search among paint retailers worldwide, from 6.2% to 6.8%.
- In August 2026, Farrow & Ball lost estimated Share of Search among paint retailers worldwide, from 46.3% to 41.4%.
- Estimated monthly branded searches for Valspar worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Paint retailers | 201K | 31.3% | 2 |
| Nov 2025 | Paint retailers | 165K | 27.5% | 2 |
| Dec 2025 | Paint retailers | 135K | 31.4% | 2 |
| Jan 2026 | Paint retailers | 165K | 27.2% | 2 |
| Feb 2026 | Paint retailers | 165K | 27.2% | 2 |
| Mar 2026 | Paint retailers | 165K | 24.6% | 2 |
| Apr 2026 | Paint retailers | 201K | 35% | 2 |
| May 2026 | Paint retailers | 201K | 35% | 2 |
| Jun 2026 | Paint retailers | 165K | 33.9% | 2 |
| Jul 2026 | Paint retailers | 165K | 31.1% | 2 |
| Aug 2026 | Paint retailers | 201K | 33.8% | 2 |
| Sep 2026 | Paint retailers | — | — | — |

## How is Dulux measured?

Brandwave collects information about searches that people make online using Dulux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dulux paint”

## Which paint retailers compete with Dulux?

- [Farrow & Ball](/demand/global-en/brands/farrow-ball): Head-to-head: /demand/global-en/compare/dulux-paints-vs-farrow-ball
- [Crown](/demand/global-en/brands/crown-paints): Head-to-head: /demand/global-en/compare/crown-paints-vs-dulux-paints
- [Johnstone's](/demand/global-en/brands/johnstones): Head-to-head: /demand/global-en/compare/dulux-paints-vs-johnstones
- [Little Greene](/demand/global-en/brands/little-greene): Head-to-head: /demand/global-en/compare/dulux-paints-vs-little-greene
- [Valspar](/demand/global-en/brands/valspar): Head-to-head: /demand/global-en/compare/dulux-paints-vs-valspar

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dulux: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dulux-paints

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dulux-paints. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.