--- title: "Duluth Trading: search popularity worldwide" description: "Duluth Trading is a work trousers brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/duluth-trading" publisher: "Brandwave" --- # Duluth Trading: search popularity worldwide Duluth Trading is a work trousers brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Duluth Trading - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among work trousers brands**: 10.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Work trousers brands | 3 | 10.5% | 165K | | Work pants brands | 1 | 74.9% | 165K | - [Work trousers brands](/demand/global-en/categories/work-trousers-brands) - [Work pants brands](/demand/global-en/categories/work-pants-brands) ## Top work trousers brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Duluth Trading was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Duluth Trading is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carhartt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dickies | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Duluth Trading | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Snickers Workwear | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Helly Hansen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Portwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mascot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about work trousers brands - Asked ChatGPT "Which work trousers brand should I buy?": 1. Carhartt, 2. Dickies, 3. Snickers Workwear - Asked ChatGPT "What are the best work trousers brands?": 1. Carhartt, 2. Dickies, 3. Duluth Trading, 4. Snickers Workwear - Asked ChatGPT "What's the best work trousers brand for tough all day wear?": 1. Carhartt, 2. Duluth Trading, 3. Snickers Workwear, 4. Dickies - Searched Google, AI Overview "best work trousers": 1. Carhartt - Searched Google, AI Overview "durable work trousers": 1. Carhartt, 2. Dickies Not named in any answer: DeWalt, Helly Hansen, Portwest and Mascot. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Duluth Trading changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Duluth Trading worldwide fell from 368K to 165K. - Across the 12 months ending September 2026, Duluth Trading’s share of searches among work trousers brands worldwide decreased from 17.6% to 10.5%. - Across the 12 months ending September 2026, Duluth Trading’s share of searches among work trousers brands worldwide peaked at 25.1% in December 2025 and was lowest at 10.5% in September 2026. - Across the 12 months ending September 2026, Duluth Trading’s share of searches among work pants brands worldwide decreased from 81.7% to 74.9%. - Across the 12 months ending September 2026, Duluth Trading’s share of searches among work pants brands worldwide peaked at 88% in December 2025 and was lowest at 74.9% in September 2026. ## How did search popularity change for work trousers brands worldwide in September 2026? - In September 2026, Helly Hansen gained share of searches among work trousers brands worldwide, from 31.1% to 35.1%. - In September 2026, DeWalt lost share of searches among work trousers brands worldwide, from 46.5% to 42.9%. - In September 2026, Duluth Trading lost share of searches among work trousers brands worldwide, from 11.4% to 10.5%. - In September 2026, Mascot rose from 7th to 6th among work trousers brands worldwide. - In September 2026, Carhartt fell from 6th to 7th among work trousers brands worldwide. - Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026. ## How did search popularity change for work pants brands worldwide in September 2026? - In September 2026, 1620 Workwear gained share of searches among work pants brands worldwide, from 3.7% to 4.5%. - In September 2026, Duluth Trading lost share of searches among work pants brands worldwide, from 75.5% to 74.9%. - Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026. - Estimated monthly branded searches for Caterpillar worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Wrangler RIGGS Workwear worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. - Estimated monthly branded searches for Carhartt worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Work trousers brands | 368K | 17.6% | 3 | | Nov 2025 | Work trousers brands | 673K | 22.8% | 3 | | Dec 2025 | Work trousers brands | 673K | 25.1% | 3 | | Jan 2026 | Work trousers brands | 368K | 16.5% | 3 | | Feb 2026 | Work trousers brands | 246K | 13.9% | 3 | | Mar 2026 | Work trousers brands | 301K | 18.8% | 3 | | Apr 2026 | Work trousers brands | 301K | 20.1% | 3 | | May 2026 | Work trousers brands | 246K | 16% | 3 | | Jun 2026 | Work trousers brands | 201K | 14.4% | 3 | | Jul 2026 | Work trousers brands | 201K | 15.8% | 3 | | Aug 2026 | Work trousers brands | 165K | 11.4% | 3 | | Sep 2026 | Work trousers brands | 165K | 10.5% | 3 | | Oct 2025 | Work pants brands | 368K | 81.7% | 1 | | Nov 2025 | Work pants brands | 673K | 87.4% | 1 | | Dec 2025 | Work pants brands | 673K | 88% | 1 | | Jan 2026 | Work pants brands | 368K | 82.3% | 1 | | Feb 2026 | Work pants brands | 246K | 79% | 1 | | Mar 2026 | Work pants brands | 301K | 80.4% | 1 | | Apr 2026 | Work pants brands | 301K | 82.6% | 1 | | May 2026 | Work pants brands | 246K | 82.1% | 1 | | Jun 2026 | Work pants brands | 201K | 80.5% | 1 | | Jul 2026 | Work pants brands | 201K | 81.4% | 1 | | Aug 2026 | Work pants brands | 165K | 75.5% | 1 | | Sep 2026 | Work pants brands | 165K | 74.9% | 1 | ## How are Duluth Trading’s branded searches counted? Brandwave collects information about searches that people make online using Duluth Trading’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “duluth trading” ## Which work trousers brands compete with Duluth Trading? - [DeWalt](/demand/global-en/brands/dewalt): Head-to-head: /demand/global-en/compare/dewalt-vs-duluth-trading - [Helly Hansen](/demand/global-en/brands/helly-hansen): Head-to-head: /demand/global-en/compare/duluth-trading-vs-helly-hansen - [Portwest](/demand/global-en/brands/portwest): Head-to-head: /demand/global-en/compare/duluth-trading-vs-portwest - [Snickers Workwear](/demand/global-en/brands/snickers-workwear): Head-to-head: /demand/global-en/compare/duluth-trading-vs-snickers-workwear - [Mascot](/demand/global-en/brands/mascot): Head-to-head: /demand/global-en/compare/duluth-trading-vs-mascot - [Carhartt](/demand/global-en/brands/carhartt) - [Dickies](/demand/global-en/brands/dickies) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Duluth Trading: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/duluth-trading This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/duluth-trading. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.