--- title: "Duke's: search popularity and Share of Search worldwide" description: "Duke's is mayonnaise brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dukes" publisher: "Brandwave" --- # Duke's: search popularity and Share of Search worldwide Duke's is mayonnaise brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Duke's - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among mayonnaise brands**: 7.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mayonnaise brands | 4 | 7.2% | 49.5K | | Cricket balls | 1 | 42.2% | 49.5K | - [Mayonnaise brands](/demand/global-en/categories/mayonnaise-brands) - [Cricket balls](/demand/global-en/categories/cricket-balls) ## How has branded search demand for Duke's changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Duke's worldwide rose from 40.5K to 49.5K. - Across the 11 months ending August 2026, Duke's’ estimated Share of Search among mayonnaise brands worldwide increased from 6.1% to 7.2%. - Across the 11 months ending August 2026, Duke's’ estimated Share of Search among mayonnaise brands worldwide peaked at 10.3% in January 2026 and was lowest at 6.1% in October 2025. - Across the 11 months ending August 2026, Duke's’ estimated Share of Search among cricket balls worldwide increased from 36.2% to 42.2%. - Across the 11 months ending August 2026, Duke's’ estimated Share of Search among cricket balls worldwide peaked at 47% in July 2026 and was lowest at 30% in April 2026. ## How did search popularity change for mayonnaise brands worldwide in August 2026? - In August 2026, Heinz gained estimated Share of Search among mayonnaise brands worldwide, from 20.1% to 23.8%. - In August 2026, Duke's lost estimated Share of Search among mayonnaise brands worldwide, from 9% to 7.2%. - In August 2026, Kewpie lost estimated Share of Search among mayonnaise brands worldwide, from 54.7% to 53.2%. - In August 2026, Miracle Whip rose from 4th to 3rd among mayonnaise brands worldwide. - Estimated monthly branded searches for Best Foods worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. ## How did search popularity change for cricket balls worldwide in August 2026? - In August 2026, Gray-Nicolls gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%. - In August 2026, Kookaburra gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%. - In August 2026, SG gained estimated Share of Search among cricket balls worldwide, from 7.7% to 8.4%. - In August 2026, Duke's lost estimated Share of Search among cricket balls worldwide, from 47% to 42.2%. - Estimated monthly branded searches for Readers worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026. - Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mayonnaise brands | 40.5K | 6.1% | 4 | | Nov 2025 | Mayonnaise brands | 49.5K | 7.8% | 4 | | Dec 2025 | Mayonnaise brands | 49.5K | 8.1% | 4 | | Jan 2026 | Mayonnaise brands | 74K | 10.3% | 3 | | Feb 2026 | Mayonnaise brands | 40.5K | 6.3% | 4 | | Mar 2026 | Mayonnaise brands | 49.5K | 7.1% | 4 | | Apr 2026 | Mayonnaise brands | 49.5K | 7.1% | 4 | | May 2026 | Mayonnaise brands | 60.5K | 8.7% | 3 | | Jun 2026 | Mayonnaise brands | 49.5K | 7.1% | 4 | | Jul 2026 | Mayonnaise brands | 60.5K | 9% | 3 | | Aug 2026 | Mayonnaise brands | 49.5K | 7.2% | 4 | | Sep 2026 | Mayonnaise brands | — | — | — | | Oct 2025 | Cricket balls | 40.5K | 36.2% | 1 | | Nov 2025 | Cricket balls | 49.5K | 36% | 1 | | Dec 2025 | Cricket balls | 49.5K | 36.2% | 1 | | Jan 2026 | Cricket balls | 74K | 45.3% | 1 | | Feb 2026 | Cricket balls | 40.5K | 31.7% | 1 | | Mar 2026 | Cricket balls | 49.5K | 31.7% | 1 | | Apr 2026 | Cricket balls | 49.5K | 30% | 1 | | May 2026 | Cricket balls | 60.5K | 31.7% | 1 | | Jun 2026 | Cricket balls | 49.5K | 33.4% | 1 | | Jul 2026 | Cricket balls | 60.5K | 47% | 1 | | Aug 2026 | Cricket balls | 49.5K | 42.2% | 1 | | Sep 2026 | Cricket balls | — | — | — | ## How is Duke's measured? Brandwave collects information about searches that people make online using Duke's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dukes mayonnaise” ## Which mayonnaise brands compete with Duke's? - [Kewpie](/demand/global-en/brands/kewpie): Head-to-head: /demand/global-en/compare/dukes-vs-kewpie - [Heinz](/demand/global-en/brands/heinz): Head-to-head: /demand/global-en/compare/dukes-vs-heinz - [Miracle Whip](/demand/global-en/brands/miracle-whip): Head-to-head: /demand/global-en/compare/dukes-vs-miracle-whip - [Hellmann's](/demand/global-en/brands/hellmanns): Head-to-head: /demand/global-en/compare/dukes-vs-hellmanns - [Best Foods](/demand/global-en/brands/best-foods): Head-to-head: /demand/global-en/compare/best-foods-vs-dukes ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Duke's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dukes This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dukes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.