---
title: "DuckDuckGo: search popularity worldwide"
description: "A web search engine that does not track or profile its users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/duckduckgo"
publisher: "Brandwave"
---

# DuckDuckGo: search popularity worldwide

A web search engine that does not track or profile its users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: DuckDuckGo
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among search engines**: 12.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Search engines | 2 | 12.1% | 68M |

- [Search engines](/demand/global-en/categories/search-engines)

## How has branded search demand for DuckDuckGo changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for DuckDuckGo worldwide rose from 55.6M to 68M.
- Across the 12 months ending September 2026, DuckDuckGo’s share of searches among search engines worldwide increased from 9.8% to 12.1%.
- Across the 12 months ending September 2026, DuckDuckGo’s share of searches among search engines worldwide peaked at 12.1% in September 2026 and was lowest at 8.2% in November 2025.

## How did search popularity change for search engines worldwide in September 2026?

- In September 2026, DuckDuckGo gained share of searches among search engines worldwide, from 10.5% to 12.1%.
- In September 2026, Google lost share of searches among search engines worldwide, from 83.8% to 81.9%.
- Estimated monthly branded searches for Ecosia worldwide rose 122.2% over 12 measured months, from 450K to 1M in September 2026.
- Estimated monthly branded searches for Yahoo worldwide rose 50% over 12 measured months, from 1M to 1.5M in September 2026.
- Estimated monthly branded searches for Brave Search worldwide rose 49.3% over 12 measured months, from 2.7M to 4.1M in September 2026.
- Estimated monthly branded searches for Perplexity worldwide fell 63.6% over 12 measured months, from 36.8M to 13.4M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Search engines | 55.6M | 9.8% | 2 |
| Nov 2025 | Search engines | 45.5M | 8.2% | 2 |
| Dec 2025 | Search engines | 45.5M | 8.5% | 2 |
| Jan 2026 | Search engines | 45.5M | 8.5% | 2 |
| Feb 2026 | Search engines | 45.5M | 9.8% | 2 |
| Mar 2026 | Search engines | 55.6M | 10.1% | 2 |
| Apr 2026 | Search engines | 45.5M | 8.4% | 2 |
| May 2026 | Search engines | 55.6M | 10.3% | 2 |
| Jun 2026 | Search engines | 55.6M | 10.5% | 2 |
| Jul 2026 | Search engines | 55.6M | 10.6% | 2 |
| Aug 2026 | Search engines | 55.6M | 10.5% | 2 |
| Sep 2026 | Search engines | 68M | 12.1% | 2 |

## How are DuckDuckGo’s branded searches counted?

Brandwave collects information about searches that people make online using DuckDuckGo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “duckduckgo”

## Which search engines compete with DuckDuckGo?

- [Google](/demand/global-en/brands/google): Head-to-head: /demand/global-en/compare/duckduckgo-vs-google
- [Bing](/demand/global-en/brands/bing): Head-to-head: /demand/global-en/compare/bing-vs-duckduckgo
- [Perplexity](/demand/global-en/brands/perplexity): Head-to-head: /demand/global-en/compare/duckduckgo-vs-perplexity
- [Brave Search](/demand/global-en/brands/brave-search): Head-to-head: /demand/global-en/compare/brave-search-vs-duckduckgo
- [Yahoo](/demand/global-en/brands/yahoo): Head-to-head: /demand/global-en/compare/duckduckgo-vs-yahoo
- [Ecosia](/demand/global-en/brands/ecosia)
- [OpenSearch](/demand/global-en/brands/opensearch)
- [Algolia](/demand/global-en/brands/algolia)
- [Meilisearch](/demand/global-en/brands/meilisearch)
- [Solr](/demand/global-en/brands/solr)
- [Typesense](/demand/global-en/brands/typesense)
- [Elastic](/demand/global-en/brands/elastic-search)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "DuckDuckGo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/duckduckgo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/duckduckgo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.