---
title: "Ducati: search popularity and Share of Search worldwide"
description: "Ducati is a motorcycle brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ducati"
publisher: "Brandwave"
---

# Ducati: search popularity and Share of Search worldwide

Ducati is a motorcycle brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ducati
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among motorcycle brands**: 5.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Motorcycle brands | 7 | 5.4% | 1.2M |

- [Motorcycle brands](/demand/global-en/categories/motorcycle-brands)

## How has branded search demand for Ducati changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ducati worldwide held steady at 1.2M.
- Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands worldwide increased from 4.9% to 5.4%.
- Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands worldwide peaked at 5.5% in June 2026 and was lowest at 4.4% in November 2025.

## How did search popularity change for motorcycle brands worldwide in August 2026?

- In August 2026, Harley-Davidson overtook Suzuki to rank 2nd among motorcycle brands worldwide, at 14.8%.
- In August 2026, Royal Enfield overtook Suzuki to rank 3rd among motorcycle brands worldwide, at 14.8%.
- In August 2026, KTM gained estimated Share of Search among motorcycle brands worldwide, from 5.8% to 6.6%.
- In August 2026, Ducati gained estimated Share of Search among motorcycle brands worldwide, from 4.8% to 5.4%.
- In August 2026, Honda lost estimated Share of Search among motorcycle brands worldwide, from 35.6% to 32.9%.
- In August 2026, Suzuki lost estimated Share of Search among motorcycle brands worldwide, from 16% to 14.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Motorcycle brands | 1.2M | 4.9% | 7 |
| Nov 2025 | Motorcycle brands | 1M | 4.4% | 7 |
| Dec 2025 | Motorcycle brands | 1M | 4.6% | 7 |
| Jan 2026 | Motorcycle brands | 1M | 4.4% | 7 |
| Feb 2026 | Motorcycle brands | 1M | 4.7% | 7 |
| Mar 2026 | Motorcycle brands | 1.2M | 5.2% | 7 |
| Apr 2026 | Motorcycle brands | 1.2M | 5.4% | 7 |
| May 2026 | Motorcycle brands | 1.2M | 5.4% | 7 |
| Jun 2026 | Motorcycle brands | 1.2M | 5.5% | 7 |
| Jul 2026 | Motorcycle brands | 1M | 4.8% | 7 |
| Aug 2026 | Motorcycle brands | 1.2M | 5.4% | 7 |
| Sep 2026 | Motorcycle brands | — | — | — |

## How is Ducati measured?

Brandwave collects information about searches that people make online using Ducati’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ducati”

## Which motorcycle brands compete with Ducati?

- [Honda](/demand/global-en/brands/honda)
- [Harley-Davidson](/demand/global-en/brands/harley-davidson)
- [Royal Enfield](/demand/global-en/brands/royal-enfield)
- [Suzuki](/demand/global-en/brands/suzuki): Head-to-head: /demand/global-en/compare/ducati-vs-suzuki
- [Kawasaki](/demand/global-en/brands/kawasaki): Head-to-head: /demand/global-en/compare/ducati-vs-kawasaki
- [KTM](/demand/global-en/brands/ktm): Head-to-head: /demand/global-en/compare/ducati-vs-ktm
- [Triumph](/demand/global-en/brands/triumph): Head-to-head: /demand/global-en/compare/ducati-vs-triumph
- [Yamaha Motor](/demand/global-en/brands/yamaha-motor): Head-to-head: /demand/global-en/compare/ducati-vs-yamaha-motor

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ducati: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ducati

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ducati. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.