---
title: "Dub: search popularity and Share of Search worldwide"
description: "Dub is a link management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dub"
publisher: "Brandwave"
---

# Dub: search popularity and Share of Search worldwide

Dub is a link management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dub
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among URL shortener platforms**: 0.01%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| URL shortener platforms | 5 | 0.01% | 210 |

- [URL shortener platforms](/demand/global-en/categories/url-shortener-platforms)

## How has branded search demand for Dub changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dub worldwide fell from 390 to 210.
- Across the 11 months ending August 2026, Dub’s estimated Share of Search among URL shortener platforms worldwide held steady, from 0.02% to 0.01%.

## How did search popularity change for URL shortener platforms worldwide in August 2026?

- In August 2026, TinyURL gained estimated Share of Search among URL shortener platforms worldwide, from 33.8% to 36.8%.
- In August 2026, Bitly lost estimated Share of Search among URL shortener platforms worldwide, from 60.1% to 58%.
- In August 2026, Rebrandly lost estimated Share of Search among URL shortener platforms worldwide, from 5.4% to 4.5%.
- Estimated monthly branded searches for Short.io worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.
- Estimated monthly branded searches for Dub worldwide fell 46.2% over 11 measured months, from 390 to 210 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | URL shortener platforms | 390 | 0.02% | 5 |
| Nov 2025 | URL shortener platforms | 170 | <0.01% | 5 |
| Dec 2025 | URL shortener platforms | 110 | <0.01% | 5 |
| Jan 2026 | URL shortener platforms | 140 | <0.01% | 5 |
| Feb 2026 | URL shortener platforms | 110 | <0.01% | 5 |
| Mar 2026 | URL shortener platforms | 170 | <0.01% | 5 |
| Apr 2026 | URL shortener platforms | 170 | <0.01% | 5 |
| May 2026 | URL shortener platforms | 170 | <0.01% | 5 |
| Jun 2026 | URL shortener platforms | 170 | <0.01% | 5 |
| Jul 2026 | URL shortener platforms | 170 | <0.01% | 5 |
| Aug 2026 | URL shortener platforms | 210 | 0.01% | 5 |
| Sep 2026 | URL shortener platforms | — | — | — |

## How is Dub measured?

Brandwave collects information about searches that people make online using Dub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dub links”

## Which URL shortener platforms compete with Dub?

- [Bitly](/demand/global-en/brands/bitly): Head-to-head: /demand/global-en/compare/bitly-vs-dub
- [TinyURL](/demand/global-en/brands/tinyurl): Head-to-head: /demand/global-en/compare/dub-vs-tinyurl
- [Rebrandly](/demand/global-en/brands/rebrandly): Head-to-head: /demand/global-en/compare/dub-vs-rebrandly
- [Short.io](/demand/global-en/brands/short-io): Head-to-head: /demand/global-en/compare/dub-vs-short-io

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dub: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dub

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.