--- title: "DSC: search popularity worldwide" description: "A brand of security alarm panels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dsc-security" publisher: "Brandwave" --- # DSC: search popularity worldwide A brand of security alarm panels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: DSC - **Owned by**: Johnson Controls - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among alarm panel brands**: 0.24% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Alarm panel brands | 4 | 0.24% | 2.4K | - [Alarm panel brands](/demand/global-en/categories/alarm-panel-brands) ## Top alarm panel brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, DSC was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DSC is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qolsys | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Honeywell | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | DSC | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | DMP | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Bosch | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | ADT | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ring | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about alarm panel brands - Asked ChatGPT "Which alarm panel brand should I buy?": 1. Qolsys, 2. DSC, 3. Honeywell, 4. DMP - Asked ChatGPT "What are the best alarm panel brands?": 1. Honeywell, 2. Qolsys, 3. DSC, 4. Bosch, 5. DMP - Asked ChatGPT "What's the best alarm panel brand for property security?": 1. DMP, 2. Bosch, 3. DSC, 4. Honeywell - Searched Google, AI Overview "home alarm panel": 1. Qolsys, 2. Honeywell Not named in any answer: ADT and Ring. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for DSC changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for DSC worldwide fell from 4.4K to 2.4K. - Across the 12 months ending September 2026, DSC’s share of searches among alarm panel brands worldwide held steady, from 0.36% to 0.24%. ## How did search popularity change for alarm panel brands worldwide in September 2026? - In September 2026, Honeywell gained share of searches among alarm panel brands worldwide, from 40.8% to 45.3%. - In September 2026, ADT lost share of searches among alarm panel brands worldwide, from 58.4% to 53.9%. - Estimated monthly branded searches for DSC worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026. - Estimated monthly branded searches for Qolsys worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. - Estimated monthly branded searches for DMP worldwide fell 32.1% over 12 measured months, from 780 to 530 in September 2026. - Estimated monthly branded searches for Bosch worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Alarm panel brands | 4.4K | 0.36% | 4 | | Nov 2025 | Alarm panel brands | 3.6K | 0.32% | 4 | | Dec 2025 | Alarm panel brands | 3.6K | 0.35% | 4 | | Jan 2026 | Alarm panel brands | 3.6K | 0.29% | 4 | | Feb 2026 | Alarm panel brands | 2.9K | 0.27% | 4 | | Mar 2026 | Alarm panel brands | 3.6K | 0.31% | 4 | | Apr 2026 | Alarm panel brands | 2.9K | 0.28% | 4 | | May 2026 | Alarm panel brands | 2.9K | 0.28% | 4 | | Jun 2026 | Alarm panel brands | 2.4K | 0.22% | 4 | | Jul 2026 | Alarm panel brands | 2.9K | 0.29% | 4 | | Aug 2026 | Alarm panel brands | 2.9K | 0.26% | 4 | | Sep 2026 | Alarm panel brands | 2.4K | 0.24% | 4 | ## How are DSC’s branded searches counted? Brandwave collects information about searches that people make online using DSC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dsc alarm” ## Which alarm panel brands compete with DSC? - [ADT](/demand/global-en/brands/adt): Head-to-head: /demand/global-en/compare/adt-vs-dsc-security - [Honeywell](/demand/global-en/brands/honeywell): Head-to-head: /demand/global-en/compare/dsc-security-vs-honeywell - [Qolsys](/demand/global-en/brands/qolsys): Head-to-head: /demand/global-en/compare/dsc-security-vs-qolsys - [DMP](/demand/global-en/brands/dmp-alarm): Head-to-head: /demand/global-en/compare/dmp-alarm-vs-dsc-security - [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/bosch-vs-dsc-security - [Ring](/demand/global-en/brands/ring-security) ## Who owns DSC? DSC is owned by Johnson Controls. Brandwave does not track any other brands owned by Johnson Controls. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns DSC? DSC is owned by Johnson Controls. Brandwave does not track any other brands owned by Johnson Controls. ## Cite this page Brandwave. "DSC: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/dsc-security This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dsc-security. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.