--- title: "Dritz: search popularity worldwide" description: "Dritz makes sewing notions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dritz" publisher: "Brandwave" --- # Dritz: search popularity worldwide Dritz makes sewing notions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dritz - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among needle threader brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Needle threader brands | 5 | 1.1% | 2.4K | - [Needle threader brands](/demand/global-en/categories/needle-threader-brands) ## Top needle threader brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dritz was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dritz is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bohin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Clover | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dritz | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Janome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bernina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Singer | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about needle threader brands - Asked ChatGPT "Which needle threader brand should I buy?": 1. Bohin, 2. Dritz, 3. Clover - Asked ChatGPT "What are the best needle threader brands?": 1. Clover, 2. Dritz, 3. Bohin - Asked ChatGPT "What's the best needle threader brand for sewing?": 1. Bohin, 2. Dritz, 3. Clover - Searched Google, AI Overview "best needle threader": 1. Bohin, 2. Clover - Searched Google, AI Overview "automatic needle threader": 1. Bohin, 2. Clover, 3. Singer Not named in any answer: Janome and Bernina. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Dritz changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dritz worldwide fell from 2.9K to 2.4K. - Across the 12 months ending September 2026, Dritz’s share of searches among needle threader brands worldwide held steady, from 1.2% to 1.1%. ## How did search popularity change for needle threader brands worldwide in September 2026? - In September 2026, Bernina gained share of searches among needle threader brands worldwide, from 39.2% to 41.2%. - In September 2026, Bohin gained share of searches among needle threader brands worldwide, from 1.9% to 2.4%. - In September 2026, Janome lost share of searches among needle threader brands worldwide, from 50.5% to 47.8%. - Estimated monthly branded searches for Clover worldwide rose 20.2% over 12 measured months, from 1.7K to 2K in September 2026. - Estimated monthly branded searches for Dritz worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Needle threader brands | 2.9K | 1.2% | 5 | | Nov 2025 | Needle threader brands | 2.9K | 1.1% | 5 | | Dec 2025 | Needle threader brands | 2.9K | 1.1% | 5 | | Jan 2026 | Needle threader brands | 2.9K | 1.1% | 5 | | Feb 2026 | Needle threader brands | 2.9K | 1.1% | 5 | | Mar 2026 | Needle threader brands | 2.4K | 0.98% | 5 | | Apr 2026 | Needle threader brands | 2.4K | 1.1% | 5 | | May 2026 | Needle threader brands | 2.4K | 1% | 5 | | Jun 2026 | Needle threader brands | 2.4K | 1.1% | 5 | | Jul 2026 | Needle threader brands | 2.4K | 1.1% | 5 | | Aug 2026 | Needle threader brands | 2.4K | 1% | 5 | | Sep 2026 | Needle threader brands | 2.4K | 1.1% | 5 | ## How are Dritz’s branded searches counted? Brandwave collects information about searches that people make online using Dritz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dritz” ## Which needle threader brands compete with Dritz? - [Janome](/demand/global-en/brands/janome): Head-to-head: /demand/global-en/compare/dritz-vs-janome - [Bernina](/demand/global-en/brands/bernina): Head-to-head: /demand/global-en/compare/bernina-vs-dritz - [Singer](/demand/global-en/brands/singer): Head-to-head: /demand/global-en/compare/dritz-vs-singer - [Bohin](/demand/global-en/brands/bohin): Head-to-head: /demand/global-en/compare/bohin-vs-dritz - [Clover](/demand/global-en/brands/clover-needlecraft): Head-to-head: /demand/global-en/compare/clover-needlecraft-vs-dritz ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dritz: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/dritz This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dritz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.