---
title: "Dreamland: search popularity and Share of Search worldwide"
description: "Dreamland is heated blanket brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dreamland"
publisher: "Brandwave"
---

# Dreamland: search popularity and Share of Search worldwide

Dreamland is heated blanket brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dreamland
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among heated blanket brands**: 67.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Heated blanket brands | 1 | 67.3% | 550K |

- [Heated blanket brands](/demand/global-en/categories/heated-blanket-brands)

## How has branded search demand for Dreamland changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dreamland worldwide held steady at 550K.
- Across the 11 months ending August 2026, Dreamland’s estimated Share of Search among heated blanket brands worldwide increased from 61% to 67.3%.
- Across the 11 months ending August 2026, Dreamland’s estimated Share of Search among heated blanket brands worldwide peaked at 69.9% in June 2026 and was lowest at 39.4% in December 2025.

## How did search popularity change for heated blanket brands worldwide in August 2026?

- In August 2026, Sunbeam overtook Beurer to rank 2nd among heated blanket brands worldwide, at 11.1%.
- In August 2026, Dreamland lost estimated Share of Search among heated blanket brands worldwide, from 68.7% to 67.3%.
- HoMedics’ estimated Share of Search among heated blanket brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026.
- Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 11 measured months, from 135K to 74K in August 2026.
- Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
- Estimated monthly branded searches for Beurer worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Heated blanket brands | 550K | 61% | 1 |
| Nov 2025 | Heated blanket brands | 1M | 61.7% | 1 |
| Dec 2025 | Heated blanket brands | 823K | 39.4% | 2 |
| Jan 2026 | Heated blanket brands | 450K | 52.4% | 1 |
| Feb 2026 | Heated blanket brands | 450K | 60.8% | 1 |
| Mar 2026 | Heated blanket brands | 550K | 65.5% | 1 |
| Apr 2026 | Heated blanket brands | 550K | 66.8% | 1 |
| May 2026 | Heated blanket brands | 550K | 65.5% | 1 |
| Jun 2026 | Heated blanket brands | 550K | 69.9% | 1 |
| Jul 2026 | Heated blanket brands | 550K | 68.7% | 1 |
| Aug 2026 | Heated blanket brands | 550K | 67.3% | 1 |
| Sep 2026 | Heated blanket brands | — | — | — |

## How is Dreamland measured?

Brandwave collects information about searches that people make online using Dreamland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dreamland”

## Which heated blanket brands compete with Dreamland?

- [Sunbeam](/demand/global-en/brands/sunbeam): Head-to-head: /demand/global-en/compare/dreamland-vs-sunbeam
- [Beurer](/demand/global-en/brands/beurer): Head-to-head: /demand/global-en/compare/beurer-vs-dreamland
- [Silentnight](/demand/global-en/brands/silentnight): Head-to-head: /demand/global-en/compare/dreamland-vs-silentnight
- [HoMedics](/demand/global-en/brands/homedics): Head-to-head: /demand/global-en/compare/dreamland-vs-homedics
- [Slumberdown](/demand/global-en/brands/slumberdown): Head-to-head: /demand/global-en/compare/dreamland-vs-slumberdown

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dreamland: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dreamland

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dreamland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.