---
title: "draw.io: search popularity worldwide"
description: "draw.io is an online whiteboard or diagramming tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/draw-io"
publisher: "Brandwave"
---

# draw.io: search popularity worldwide

draw.io is an online whiteboard or diagramming tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: draw.io
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among diagramming software**: 37.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Diagramming software | 1 | 37.6% | 2.3M |
| Online whiteboard platforms | 1 | 39.3% | 2.3M |

- [Diagramming software](/demand/global-en/categories/diagramming-software)
- [Online whiteboard platforms](/demand/global-en/categories/online-whiteboard-platforms)

## Top diagramming software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, draw.io appeared in all five answers. draw.io is the most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| draw.io | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Lucidchart | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Miro | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Mermaid | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Whimsical | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Excalidraw | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Microsoft Visio | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| SmartDraw | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Creately | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Gliffy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about diagramming software

- Asked ChatGPT "Which diagramming tool should I use?": 1. draw.io, 2. Lucidchart, 3. Mermaid, 4. Excalidraw, 5. Miro
- Asked ChatGPT "What are the best diagramming tools?": 1. draw.io, 2. Lucidchart, 3. Miro, 4. Mermaid, 5. Microsoft Visio, 6. Excalidraw, 7. Whimsical
- Asked ChatGPT "What's the best diagramming tool for flowcharts?": 1. Lucidchart, 2. draw.io, 3. Whimsical, 4. Miro, 5. Mermaid
- Searched Google, AI Overview "diagramming software": 1. draw.io, 2. Lucidchart, 3. Miro, 4. Excalidraw
- Searched Google, AI Overview "flowchart software": 1. draw.io, 2. Lucidchart, 3. Miro, 4. Whimsical, 5. Microsoft Visio, 6. SmartDraw

Not named in any answer: Creately and Gliffy.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How has branded search demand for draw.io changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for draw.io worldwide held steady at 2.3M.
- Across the 12 months ending September 2026, draw.io’s share of searches among diagramming software worldwide increased from 34.1% to 37.6%.
- Across the 12 months ending September 2026, draw.io’s share of searches among diagramming software worldwide peaked at 40.5% in May 2026 and was lowest at 34.1% in October 2025.
- Across the 12 months ending September 2026, draw.io’s share of searches among online whiteboard platforms worldwide increased from 36.5% to 39.3%.
- Across the 12 months ending September 2026, draw.io’s share of searches among online whiteboard platforms worldwide peaked at 43.4% in May 2026 and was lowest at 36.5% in October 2025.
- Across the 12 months ending September 2026, draw.io rose from 2nd to 1st among online whiteboard platforms worldwide.

## How did search popularity change for diagramming software worldwide in September 2026?

- In September 2026, draw.io gained share of searches among diagramming software worldwide, from 35.5% to 37.6%.
- In September 2026, Miro gained share of searches among diagramming software worldwide, from 28.2% to 30%.
- In September 2026, Excalidraw lost share of searches among diagramming software worldwide, from 15.6% to 13.5%.
- In September 2026, Microsoft Visio lost share of searches among diagramming software worldwide, from 7.9% to 6.8%.
- Mermaid’s share of searches among diagramming software worldwide has lost ground for 3 months in a row, from 1.6% to 0.91% in September 2026.
- Estimated monthly branded searches for Creately worldwide fell 55.1% over 12 measured months, from 40.8K to 18.3K in September 2026.

## How did search popularity change for online whiteboard platforms worldwide in September 2026?

- In September 2026, draw.io gained share of searches among online whiteboard platforms worldwide, from 37.6% to 39.3%.
- In September 2026, Miro gained share of searches among online whiteboard platforms worldwide, from 30.8% to 32.1%.
- In September 2026, Excalidraw lost share of searches among online whiteboard platforms worldwide, from 16.5% to 14.1%.
- In September 2026, FigJam lost share of searches among online whiteboard platforms worldwide, from 4.1% to 3.5%.
- Estimated monthly branded searches for Whimsical worldwide rose 57.1% over 12 measured months, from 70 to 110 in September 2026.
- Estimated monthly branded searches for Lucidspark worldwide fell 54.9% over 12 measured months, from 33.8K to 15.3K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Diagramming software | 2.3M | 34.1% | 1 |
| Nov 2025 | Diagramming software | 2.3M | 37.3% | 1 |
| Dec 2025 | Diagramming software | 1.9M | 37.3% | 1 |
| Jan 2026 | Diagramming software | 1.9M | 36.5% | 1 |
| Feb 2026 | Diagramming software | 1.9M | 35.6% | 1 |
| Mar 2026 | Diagramming software | 2.3M | 36.7% | 1 |
| Apr 2026 | Diagramming software | 2.3M | 36.9% | 1 |
| May 2026 | Diagramming software | 2.3M | 40.5% | 1 |
| Jun 2026 | Diagramming software | 1.9M | 36.6% | 1 |
| Jul 2026 | Diagramming software | 1.5M | 35.3% | 1 |
| Aug 2026 | Diagramming software | 1.5M | 35.5% | 1 |
| Sep 2026 | Diagramming software | 2.3M | 37.6% | 1 |
| Oct 2025 | Online whiteboard platforms | 2.3M | 36.5% | 2 |
| Nov 2025 | Online whiteboard platforms | 2.3M | 40.3% | 1 |
| Dec 2025 | Online whiteboard platforms | 1.9M | 39.9% | 1 |
| Jan 2026 | Online whiteboard platforms | 1.9M | 39.7% | 1 |
| Feb 2026 | Online whiteboard platforms | 1.9M | 39.4% | 1 |
| Mar 2026 | Online whiteboard platforms | 2.3M | 39.7% | 1 |
| Apr 2026 | Online whiteboard platforms | 2.3M | 40% | 1 |
| May 2026 | Online whiteboard platforms | 2.3M | 43.4% | 1 |
| Jun 2026 | Online whiteboard platforms | 1.9M | 39.3% | 1 |
| Jul 2026 | Online whiteboard platforms | 1.5M | 38.1% | 1 |
| Aug 2026 | Online whiteboard platforms | 1.5M | 37.6% | 1 |
| Sep 2026 | Online whiteboard platforms | 2.3M | 39.3% | 1 |

## How are draw.io’s branded searches counted?

Brandwave collects information about searches that people make online using draw.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “diagrams net”
- “draw io”

## Which diagramming software compete with draw.io?

- [Miro](/demand/global-en/brands/miro): Head-to-head: /demand/global-en/compare/draw-io-vs-miro
- [Excalidraw](/demand/global-en/brands/excalidraw): Head-to-head: /demand/global-en/compare/draw-io-vs-excalidraw
- [Lucidchart](/demand/global-en/brands/lucidchart): Head-to-head: /demand/global-en/compare/draw-io-vs-lucidchart
- [Microsoft Visio](/demand/global-en/brands/microsoft-visio): Head-to-head: /demand/global-en/compare/draw-io-vs-microsoft-visio
- [SmartDraw](/demand/global-en/brands/smartdraw): Head-to-head: /demand/global-en/compare/draw-io-vs-smartdraw
- [Mermaid](/demand/global-en/brands/mermaid)
- [Creately](/demand/global-en/brands/creately)
- [Gliffy](/demand/global-en/brands/gliffy)
- [Whimsical](/demand/global-en/brands/whimsical)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "draw.io: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/draw-io

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/draw-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
