--- title: "DragonPass: search popularity worldwide" description: "DragonPass is a membership program for airport lounges, dining and travel perks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dragonpass" publisher: "Brandwave" --- # DragonPass: search popularity worldwide DragonPass is a membership program for airport lounges, dining and travel perks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: DragonPass - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among airport lounge access programs**: 10% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Airport lounge access programs | 3 | 10% | 49.5K | - [Airport lounge access programs](/demand/global-en/categories/airport-lounge-access-programs) ## Top airport lounge access programs in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, DragonPass did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Priority Pass | 3 of 3 | 1 of 1 | 4 of 4 | | LoungeKey | 0 of 3 | 0 of 1 | 0 of 4 | | DragonPass | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about airport lounge access programs - Asked ChatGPT "How can I get access to airport lounges?": 1. Priority Pass - Asked ChatGPT "What are the best airport lounge membership programs?": 1. Priority Pass - Asked ChatGPT "What's the cheapest way to get airport lounge access when I travel?": 1. Priority Pass - Searched Google, AI Overview "airport lounge access": 1. Priority Pass Not named in any answer: LoungeKey and DragonPass. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for DragonPass changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for DragonPass worldwide fell from 60.5K to 49.5K. - Across the 12 months ending September 2026, DragonPass’ share of searches among airport lounge access programs worldwide decreased from 11.6% to 10%. - Across the 12 months ending September 2026, DragonPass’ share of searches among airport lounge access programs worldwide peaked at 12% in March 2026 and was lowest at 10% in February 2026. ## How did search popularity change for airport lounge access programs worldwide in September 2026? - In September 2026, Priority Pass gained share of searches among airport lounge access programs worldwide, from 71.3% to 74.5%. - In September 2026, DragonPass lost share of searches among airport lounge access programs worldwide, from 11.7% to 10%. - In September 2026, LoungeKey lost share of searches among airport lounge access programs worldwide, from 17% to 15.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Airport lounge access programs | 60.5K | 11.6% | 3 | | Nov 2025 | Airport lounge access programs | 60.5K | 11.7% | 3 | | Dec 2025 | Airport lounge access programs | 60.5K | 11.7% | 3 | | Jan 2026 | Airport lounge access programs | 60.5K | 10.1% | 3 | | Feb 2026 | Airport lounge access programs | 49.5K | 10% | 3 | | Mar 2026 | Airport lounge access programs | 60.5K | 12% | 3 | | Apr 2026 | Airport lounge access programs | 60.5K | 12% | 3 | | May 2026 | Airport lounge access programs | 60.5K | 11.7% | 3 | | Jun 2026 | Airport lounge access programs | 60.5K | 11.7% | 3 | | Jul 2026 | Airport lounge access programs | 60.5K | 11.7% | 3 | | Aug 2026 | Airport lounge access programs | 60.5K | 11.7% | 3 | | Sep 2026 | Airport lounge access programs | 49.5K | 10% | 3 | ## How are DragonPass’ branded searches counted? Brandwave collects information about searches that people make online using DragonPass’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dragon pass” - “dragonpass” ## Which airport lounge access programs compete with DragonPass? - [Priority Pass](/demand/global-en/brands/priority-pass): Head-to-head: /demand/global-en/compare/dragonpass-vs-priority-pass - [LoungeKey](/demand/global-en/brands/loungekey): Head-to-head: /demand/global-en/compare/dragonpass-vs-loungekey ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "DragonPass: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/dragonpass This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dragonpass. 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