---
title: "Dragon: search popularity and Share of Search worldwide"
description: "Dragon is a speech recognition tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dragon"
publisher: "Brandwave"
---

# Dragon: search popularity and Share of Search worldwide

Dragon is a speech recognition tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dragon
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among AI dictation tools**: 0.78%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI dictation tools | 5 | 0.78% | 4.4K |

- [AI dictation tools](/demand/global-en/categories/ai-dictation-tools)

## How has branded search demand for Dragon changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dragon worldwide fell from 8.1K to 4.4K.
- Across the 11 months ending August 2026, Dragon fell from 4th to 5th among AI dictation tools worldwide.

## How did search popularity change for AI dictation tools worldwide in August 2026?

- In August 2026, Otter gained estimated Share of Search among AI dictation tools worldwide, from 71.5% to 73.1%.
- In August 2026, MacWhisper gained estimated Share of Search among AI dictation tools worldwide, from 8.2% to 8.8%.
- In August 2026, Whisper lost estimated Share of Search among AI dictation tools worldwide, from 18.2% to 16.1%.
- Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.
- Estimated monthly branded searches for Dragon worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI dictation tools | 8.1K | 1.1% | 4 |
| Nov 2025 | AI dictation tools | 5.4K | 0.87% | 4 |
| Dec 2025 | AI dictation tools | 5.4K | 1% | 4 |
| Jan 2026 | AI dictation tools | 5.4K | 0.82% | 4 |
| Feb 2026 | AI dictation tools | 5.4K | 0.8% | 5 |
| Mar 2026 | AI dictation tools | 5.4K | 0.62% | 5 |
| Apr 2026 | AI dictation tools | 5.4K | 0.61% | 4 |
| May 2026 | AI dictation tools | 4.4K | 0.57% | 5 |
| Jun 2026 | AI dictation tools | 4.4K | 0.66% | 4 |
| Jul 2026 | AI dictation tools | 4.4K | 0.73% | 5 |
| Aug 2026 | AI dictation tools | 4.4K | 0.78% | 5 |
| Sep 2026 | AI dictation tools | — | — | — |

## How is Dragon measured?

Brandwave collects information about searches that people make online using Dragon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dragon dictate”

## Which AI dictation tools compete with Dragon?

- [Otter](/demand/global-en/brands/otter-ai): Head-to-head: /demand/global-en/compare/dragon-vs-otter-ai
- [Whisper](/demand/global-en/brands/whisper): Head-to-head: /demand/global-en/compare/dragon-vs-whisper
- [MacWhisper](/demand/global-en/brands/macwhisper): Head-to-head: /demand/global-en/compare/dragon-vs-macwhisper
- [Willow](/demand/global-en/brands/willow-voice): Head-to-head: /demand/global-en/compare/dragon-vs-willow-voice

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dragon: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dragon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dragon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.