--- title: "Dragon: search popularity worldwide" description: "Dragon is a maker of ski goggles and sunglasses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dragon-alliance" publisher: "Brandwave" --- # Dragon: search popularity worldwide Dragon is a maker of ski goggles and sunglasses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dragon - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among ski goggle brands**: 4.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ski goggle brands | 6 | 4.1% | 1.6K | - [Ski goggle brands](/demand/global-en/categories/ski-goggles-brands) ## Top ski goggle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dragon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dragon is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Smith | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Oakley | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Anon | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Giro | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | POC | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Dragon | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bollé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ski goggle brands - Asked ChatGPT "Which ski goggle brand should I buy?": 1. Smith, 2. Oakley, 3. Anon, 4. Giro - Asked ChatGPT "What are the best ski goggle brands?": 1. Smith, 2. Oakley, 3. Anon, 4. Giro, 5. Dragon - Asked ChatGPT "What's the best ski goggle brand for low light snow?": 1. Smith, 2. Oakley, 3. Giro, 4. POC - Searched Google, AI Overview "best ski goggles": 1. Smith, 2. Anon - Searched Google, AI Overview "snow goggles": 1. Smith, 2. Oakley, 3. Giro Not named in any answer: Bollé and Glade. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Dragon changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dragon worldwide fell from 3.6K to 1.6K. - Across the 12 months ending September 2026, Dragon’s share of searches among ski goggle brands worldwide decreased from 5.3% to 4.1%. - Across the 12 months ending September 2026, Dragon’s share of searches among ski goggle brands worldwide peaked at 5.3% in October 2025 and was lowest at 3.8% in December 2025. - Across the 12 months ending September 2026, Dragon fell from 4th to 6th among ski goggle brands worldwide. ## How did search popularity change for ski goggle brands worldwide in September 2026? - In September 2026, Smith overtook Giro to rank 3rd among ski goggle brands worldwide, with 11.3% of the searches. - In September 2026, Bollé overtook Dragon to rank 5th among ski goggle brands worldwide, with 4.1% of the searches. - In September 2026, Glade overtook POC to rank 7th among ski goggle brands worldwide, with 2.6% of the searches. - In September 2026, Oakley lost share of searches among ski goggle brands worldwide, from 57.1% to 54.9%. - In September 2026, Giro lost share of searches among ski goggle brands worldwide, from 11% to 9.2%. - In September 2026, Dragon lost share of searches among ski goggle brands worldwide, from 4.7% to 4.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ski goggle brands | 3.6K | 5.3% | 4 | | Nov 2025 | Ski goggle brands | 8.1K | 4.6% | 4 | | Dec 2025 | Ski goggle brands | 9.9K | 3.8% | 5 | | Jan 2026 | Ski goggle brands | 12.1K | 3.9% | 5 | | Feb 2026 | Ski goggle brands | 8.1K | 4.1% | 6 | | Mar 2026 | Ski goggle brands | 3.6K | 4.3% | 7 | | Apr 2026 | Ski goggle brands | 1.6K | 5.2% | 6 | | May 2026 | Ski goggle brands | 1K | 4.2% | 6 | | Jun 2026 | Ski goggle brands | 1K | 4.4% | 5 | | Jul 2026 | Ski goggle brands | 1.3K | 4.3% | 5 | | Aug 2026 | Ski goggle brands | 1.9K | 4.7% | 5 | | Sep 2026 | Ski goggle brands | 1.6K | 4.1% | 6 | ## How are Dragon’s branded searches counted? Brandwave collects information about searches that people make online using Dragon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dragon goggles” ## Which ski goggle brands compete with Dragon? - [Oakley](/demand/global-en/brands/oakley) - [Anon](/demand/global-en/brands/anon-optics) - [Smith](/demand/global-en/brands/smith-optics): Head-to-head: /demand/global-en/compare/dragon-alliance-vs-smith-optics - [Giro](/demand/global-en/brands/giro): Head-to-head: /demand/global-en/compare/dragon-alliance-vs-giro - [Bollé](/demand/global-en/brands/bolle): Head-to-head: /demand/global-en/compare/bolle-vs-dragon-alliance - [Glade](/demand/global-en/brands/glade-optics): Head-to-head: /demand/global-en/compare/dragon-alliance-vs-glade-optics - [POC](/demand/global-en/brands/poc-sports): Head-to-head: /demand/global-en/compare/dragon-alliance-vs-poc-sports ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dragon: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/dragon-alliance This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dragon-alliance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.