--- title: "Dr. Oetker: search popularity and Share of Search worldwide" description: "Dr. Oetker is food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dr-oetker" publisher: "Brandwave" --- # Dr. Oetker: search popularity and Share of Search worldwide Dr. Oetker is food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dr. Oetker - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among frozen pizza brands**: 15.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Frozen pizza brands | 4 | 15.9% | 60.5K | | Baking mixes | 3 | 19% | 60.5K | - [Frozen pizza brands](/demand/global-en/categories/frozen-pizza-brands) - [Baking mixes](/demand/global-en/categories/baking-mixes) ## How has branded search demand for Dr. Oetker changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Dr. Oetker worldwide fell from 74K to 60.5K. - Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among frozen pizza brands worldwide decreased from 18.5% to 15.9%. - Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among frozen pizza brands worldwide peaked at 18.5% in October 2025 and was lowest at 14.9% in January 2026. - Across the 11 months ending August 2026, Dr. Oetker fell from 3rd to 4th among frozen pizza brands worldwide. - Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among baking mixes worldwide decreased from 21.6% to 19%. - Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among baking mixes worldwide peaked at 23.2% in June 2026 and was lowest at 15.1% in December 2025. ## How did search popularity change for frozen pizza brands worldwide in August 2026? - In August 2026, Totino's gained estimated Share of Search among frozen pizza brands worldwide, from 9.1% to 13%. - In August 2026, McCain lost estimated Share of Search among frozen pizza brands worldwide, from 30.2% to 28.9%. - In August 2026, Goodfella's lost estimated Share of Search among frozen pizza brands worldwide, from 24.8% to 23.8%. - In August 2026, DiGiorno lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%. - In August 2026, Dr. Oetker lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%. - Estimated monthly branded searches for Chicago Town worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## How did search popularity change for baking mixes worldwide in August 2026? - In August 2026, King Arthur overtook Dr. Oetker to rank 2nd among baking mixes worldwide, at 23.3%. - In August 2026, Green's gained estimated Share of Search among baking mixes worldwide, from 3.4% to 5.7%. - In August 2026, Duncan Hines gained estimated Share of Search among baking mixes worldwide, from 5.2% to 7%. - In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 47% to 42.5%. - In August 2026, Dr. Oetker lost estimated Share of Search among baking mixes worldwide, from 21.1% to 19%. - Estimated monthly branded searches for Pillsbury worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Frozen pizza brands | 74K | 18.5% | 3 | | Nov 2025 | Frozen pizza brands | 60.5K | 15.7% | 4 | | Dec 2025 | Frozen pizza brands | 60.5K | 16.9% | 4 | | Jan 2026 | Frozen pizza brands | 60.5K | 14.9% | 4 | | Feb 2026 | Frozen pizza brands | 60.5K | 15.4% | 4 | | Mar 2026 | Frozen pizza brands | 60.5K | 14.9% | 4 | | Apr 2026 | Frozen pizza brands | 60.5K | 17.4% | 3 | | May 2026 | Frozen pizza brands | 60.5K | 15.4% | 3 | | Jun 2026 | Frozen pizza brands | 60.5K | 17.1% | 3 | | Jul 2026 | Frozen pizza brands | 60.5K | 16.6% | 4 | | Aug 2026 | Frozen pizza brands | 60.5K | 15.9% | 4 | | Sep 2026 | Frozen pizza brands | — | — | — | | Oct 2025 | Baking mixes | 74K | 21.6% | 3 | | Nov 2025 | Baking mixes | 60.5K | 16.3% | 3 | | Dec 2025 | Baking mixes | 60.5K | 15.1% | 3 | | Jan 2026 | Baking mixes | 60.5K | 16.3% | 3 | | Feb 2026 | Baking mixes | 60.5K | 18.9% | 3 | | Mar 2026 | Baking mixes | 60.5K | 18.8% | 3 | | Apr 2026 | Baking mixes | 60.5K | 21.6% | 3 | | May 2026 | Baking mixes | 60.5K | 20.2% | 3 | | Jun 2026 | Baking mixes | 60.5K | 23.2% | 2 | | Jul 2026 | Baking mixes | 60.5K | 21.1% | 2 | | Aug 2026 | Baking mixes | 60.5K | 19% | 3 | | Sep 2026 | Baking mixes | — | — | — | ## How is Dr. Oetker measured? Brandwave collects information about searches that people make online using Dr. Oetker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dr oetker pizza” ## Which frozen pizza brands compete with Dr. Oetker? - [McCain](/demand/global-en/brands/mccain): Head-to-head: /demand/global-en/compare/dr-oetker-vs-mccain - [Goodfella's](/demand/global-en/brands/goodfellas): Head-to-head: /demand/global-en/compare/dr-oetker-vs-goodfellas - [DiGiorno](/demand/global-en/brands/digiorno): Head-to-head: /demand/global-en/compare/digiorno-vs-dr-oetker - [Totino's](/demand/global-en/brands/totinos): Head-to-head: /demand/global-en/compare/dr-oetker-vs-totinos - [Chicago Town](/demand/global-en/brands/chicago-town): Head-to-head: /demand/global-en/compare/chicago-town-vs-dr-oetker ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dr. Oetker: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dr-oetker This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dr-oetker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.