---
title: "Down Dog: search popularity and Share of Search worldwide"
description: "Down Dog is a yoga app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/down-dog"
publisher: "Brandwave"
---

# Down Dog: search popularity and Share of Search worldwide

Down Dog is a yoga app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Down Dog
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among yoga apps**: 87.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Yoga apps | 1 | 87.1% | 181K |

- [Yoga apps](/demand/global-en/categories/yoga-apps)

## How has branded search demand for Down Dog changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Down Dog worldwide fell from 220K to 181K.
- Across the 11 months ending August 2026, Down Dog’s estimated Share of Search among yoga apps worldwide increased from 86.2% to 87.1%.
- Across the 11 months ending August 2026, Down Dog’s estimated Share of Search among yoga apps worldwide peaked at 87.8% in April 2026 and was lowest at 83.7% in December 2025.

## How did search popularity change for yoga apps worldwide in August 2026?

- In August 2026, Yoga International lost estimated Share of Search among yoga apps worldwide, from 3.2% to 2.6%.
- Estimated monthly branded searches for Alo Moves worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
- Estimated monthly branded searches for Down Dog worldwide fell 17.7% over 11 measured months, from 220K to 181K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yoga apps | 220K | 86.2% | 1 |
| Nov 2025 | Yoga apps | 220K | 85.7% | 1 |
| Dec 2025 | Yoga apps | 181K | 83.7% | 1 |
| Jan 2026 | Yoga apps | 220K | 85.2% | 1 |
| Feb 2026 | Yoga apps | 220K | 87.6% | 1 |
| Mar 2026 | Yoga apps | 220K | 87.3% | 1 |
| Apr 2026 | Yoga apps | 220K | 87.8% | 1 |
| May 2026 | Yoga apps | 181K | 85.6% | 1 |
| Jun 2026 | Yoga apps | 181K | 84.9% | 1 |
| Jul 2026 | Yoga apps | 181K | 87.1% | 1 |
| Aug 2026 | Yoga apps | 181K | 87.1% | 1 |
| Sep 2026 | Yoga apps | — | — | — |

## How is Down Dog measured?

Brandwave collects information about searches that people make online using Down Dog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “down dog”
- “downdog”

## Which yoga apps compete with Down Dog?

- [Alo Moves](/demand/global-en/brands/alo-moves): Head-to-head: /demand/global-en/compare/alo-moves-vs-down-dog
- [Yoga International](/demand/global-en/brands/yoga-international): Head-to-head: /demand/global-en/compare/down-dog-vs-yoga-international
- [Glo](/demand/global-en/brands/glo-yoga): Head-to-head: /demand/global-en/compare/down-dog-vs-glo-yoga
- [Gaia](/demand/global-en/brands/gaia-yoga): Head-to-head: /demand/global-en/compare/down-dog-vs-gaia-yoga

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Down Dog: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/down-dog

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/down-dog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.