--- title: "Dove: search popularity and Share of Search worldwide" description: "Dove makes deodorant sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dove" publisher: "Brandwave" --- # Dove: search popularity and Share of Search worldwide Dove makes deodorant sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dove - **Owned by**: Unilever - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among body wash brands**: <0.01% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Body wash brands | 5 | <0.01% | 260 | | Bar soap brands | 5 | 0.02% | 260 | | Shower gel | 3 | 0.03% | 260 | | Body scrub | 5 | 0.04% | 260 | | Dry shampoo | 6 | 0.12% | 260 | - [Body wash brands](/demand/global-en/categories/body-wash-brands) - [Bar soap brands](/demand/global-en/categories/bar-soap-brands) - [Shower gel](/demand/global-en/categories/shower-gel) - [Body scrub](/demand/global-en/categories/body-scrub) - [Dry shampoo](/demand/global-en/categories/dry-shampoo) ## How has branded search demand for Dove changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Dove worldwide fell from 320 to 260. - Across the 11 months ending August 2026, Dove’s estimated Share of Search among body wash brands worldwide held steady, from 0.01% to <0.01%. - Across the 11 months ending August 2026, Dove’s estimated Share of Search among bar soap brands worldwide held steady, from 0.03% to 0.02%. - Across the 11 months ending August 2026, Dove’s estimated Share of Search among shower gel worldwide held steady, from 0.04% to 0.03%. - Across the 11 months ending August 2026, Dove’s estimated Share of Search among body scrub worldwide held steady, from 0.09% to 0.04%. - Across the 11 months ending August 2026, Dove’s estimated Share of Search among dry shampoo worldwide held steady, from 0.15% to 0.12%. ## How did search popularity change for body wash brands worldwide in August 2026? - In August 2026, Olay overtook Aveeno to rank 3rd among body wash brands worldwide, at 6.4%. - In August 2026, Cetaphil gained estimated Share of Search among body wash brands worldwide, from 64.4% to 66.8%. - In August 2026, Nivea lost estimated Share of Search among body wash brands worldwide, from 25.4% to 21.5%. - Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for bar soap brands worldwide in August 2026? - In August 2026, Yardley gained estimated Share of Search among bar soap brands worldwide, from 4.7% to 5.7%. - In August 2026, Ivory lost estimated Share of Search among bar soap brands worldwide, from 52.5% to 52%. - Estimated monthly branded searches for Dial worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026. - Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. ## How did search popularity change for shower gel worldwide in August 2026? - In August 2026, Molton Brown gained estimated Share of Search among shower gel worldwide, from 14.1% to 16.7%. - In August 2026, Nivea lost estimated Share of Search among shower gel worldwide, from 85.9% to 83.2%. - Estimated monthly branded searches for Sanex worldwide rose 54.5% over 11 measured months, from 110 to 170 in August 2026. - Estimated monthly branded searches for Original Source worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026. - Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. ## How did search popularity change for body scrub worldwide in August 2026? - In August 2026, St. Ives gained estimated Share of Search among body scrub worldwide, from 87.5% to 89.5%. - In August 2026, Soap & Glory lost estimated Share of Search among body scrub worldwide, from 6.4% to 5.4%. - In August 2026, Tree Hut lost estimated Share of Search among body scrub worldwide, from 5.3% to 4.4%. - In August 2026, Dove rose from 6th to 5th among body scrub worldwide. - In August 2026, Mio fell from 5th to 6th among body scrub worldwide. ## How did search popularity change for dry shampoo worldwide in August 2026? - In August 2026, Bumble and bumble gained estimated Share of Search among dry shampoo worldwide, from 20.2% to 23.6%. - In August 2026, Batiste lost estimated Share of Search among dry shampoo worldwide, from 36.8% to 35.2%. - In August 2026, Not Your Mother's lost estimated Share of Search among dry shampoo worldwide, from 30.1% to 28.8%. - Klorane’s estimated Share of Search among dry shampoo worldwide has lost ground for 3 months in a row, from 11.3% to 10.6% in August 2026. - Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Body wash brands | 320 | 0.01% | 5 | | Nov 2025 | Body wash brands | 320 | <0.01% | 5 | | Dec 2025 | Body wash brands | 260 | <0.01% | 5 | | Jan 2026 | Body wash brands | 320 | <0.01% | 5 | | Feb 2026 | Body wash brands | 260 | <0.01% | 5 | | Mar 2026 | Body wash brands | 260 | <0.01% | 5 | | Apr 2026 | Body wash brands | 210 | <0.01% | 5 | | May 2026 | Body wash brands | 210 | <0.01% | 5 | | Jun 2026 | Body wash brands | 210 | <0.01% | 5 | | Jul 2026 | Body wash brands | 170 | <0.01% | 5 | | Aug 2026 | Body wash brands | 260 | <0.01% | 5 | | Sep 2026 | Body wash brands | — | — | — | | Oct 2025 | Bar soap brands | 320 | 0.03% | 5 | | Nov 2025 | Bar soap brands | 320 | 0.03% | 5 | | Dec 2025 | Bar soap brands | 260 | 0.03% | 5 | | Jan 2026 | Bar soap brands | 320 | 0.03% | 5 | | Feb 2026 | Bar soap brands | 260 | 0.03% | 5 | | Mar 2026 | Bar soap brands | 260 | 0.02% | 5 | | Apr 2026 | Bar soap brands | 210 | 0.02% | 5 | | May 2026 | Bar soap brands | 210 | 0.02% | 5 | | Jun 2026 | Bar soap brands | 210 | 0.02% | 5 | | Jul 2026 | Bar soap brands | 170 | 0.02% | 5 | | Aug 2026 | Bar soap brands | 260 | 0.02% | 5 | | Sep 2026 | Bar soap brands | — | — | — | | Oct 2025 | Shower gel | 320 | 0.04% | 3 | | Nov 2025 | Shower gel | 320 | 0.03% | 3 | | Dec 2025 | Shower gel | 260 | 0.03% | 3 | | Jan 2026 | Shower gel | 320 | 0.04% | 3 | | Feb 2026 | Shower gel | 260 | 0.04% | 3 | | Mar 2026 | Shower gel | 260 | 0.04% | 3 | | Apr 2026 | Shower gel | 210 | 0.03% | 3 | | May 2026 | Shower gel | 210 | 0.03% | 3 | | Jun 2026 | Shower gel | 210 | 0.03% | 3 | | Jul 2026 | Shower gel | 170 | 0.02% | 3 | | Aug 2026 | Shower gel | 260 | 0.03% | 3 | | Sep 2026 | Shower gel | — | — | — | | Oct 2025 | Body scrub | 320 | 0.09% | 5 | | Nov 2025 | Body scrub | 320 | 0.09% | 5 | | Dec 2025 | Body scrub | 260 | 0.07% | 5 | | Jan 2026 | Body scrub | 320 | 0.1% | 5 | | Feb 2026 | Body scrub | 260 | 0.1% | 5 | | Mar 2026 | Body scrub | 260 | 0.07% | 6 | | Apr 2026 | Body scrub | 210 | 0.06% | 6 | | May 2026 | Body scrub | 210 | 0.04% | 5 | | Jun 2026 | Body scrub | 210 | 0.05% | 5 | | Jul 2026 | Body scrub | 170 | 0.03% | 6 | | Aug 2026 | Body scrub | 260 | 0.04% | 5 | | Sep 2026 | Body scrub | — | — | — | | Oct 2025 | Dry shampoo | 320 | 0.15% | 6 | | Nov 2025 | Dry shampoo | 320 | 0.13% | 6 | | Dec 2025 | Dry shampoo | 260 | 0.11% | 6 | | Jan 2026 | Dry shampoo | 320 | 0.15% | 6 | | Feb 2026 | Dry shampoo | 260 | 0.14% | 6 | | Mar 2026 | Dry shampoo | 260 | 0.12% | 6 | | Apr 2026 | Dry shampoo | 210 | 0.1% | 6 | | May 2026 | Dry shampoo | 210 | 0.11% | 6 | | Jun 2026 | Dry shampoo | 210 | 0.11% | 6 | | Jul 2026 | Dry shampoo | 170 | 0.08% | 6 | | Aug 2026 | Dry shampoo | 260 | 0.12% | 6 | | Sep 2026 | Dry shampoo | — | — | — | ## How is Dove measured? Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dove nz” ## Which body wash brands compete with Dove? - [Cetaphil](/demand/global-en/brands/cetaphil): Head-to-head: /demand/global-en/compare/cetaphil-vs-dove - [Nivea](/demand/global-en/brands/nivea): Head-to-head: /demand/global-en/compare/dove-vs-nivea - [Olay](/demand/global-en/brands/olay): Head-to-head: /demand/global-en/compare/dove-vs-olay - [Aveeno](/demand/global-en/brands/aveeno): Head-to-head: /demand/global-en/compare/aveeno-vs-dove ## Who owns Dove? Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dr. Squatch, Lipton, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide. - [Unilever](/demand/global-en/companies/unilever): Owns 16 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Dove? Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dr. Squatch, Lipton, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide. ## Cite this page Brandwave. "Dove: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dove This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dove. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.