---
title: "Don Julio: search popularity worldwide"
description: "Don Julio is a tequila brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/don-julio"
publisher: "Brandwave"
---

# Don Julio: search popularity worldwide

Don Julio is a tequila brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Don Julio
- **Owned by**: Diageo
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among tequila brands**: 48.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tequila brands | 1 | 48.3% | 673K |

- [Tequila brands](/demand/global-en/categories/tequila-brands)

## How has branded search demand for Don Julio changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Don Julio worldwide fell from 823K to 673K.
- Across the 12 months ending September 2026, Don Julio’s estimated Share of Search among tequila brands worldwide decreased from 49.3% to 48.3%.
- Across the 12 months ending September 2026, Don Julio’s estimated Share of Search among tequila brands worldwide peaked at 52.1% in July 2026 and was lowest at 45% in November 2025.

## How did search popularity change for tequila brands worldwide in September 2026?

- Estimated monthly branded searches for Patrón worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.
- Estimated monthly branded searches for Espolòn worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Don Julio worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
- Estimated monthly branded searches for Casamigos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tequila brands | 823K | 49.3% | 1 |
| Nov 2025 | Tequila brands | 673K | 45% | 1 |
| Dec 2025 | Tequila brands | 1M | 49.4% | 1 |
| Jan 2026 | Tequila brands | 673K | 47.3% | 1 |
| Feb 2026 | Tequila brands | 550K | 45.2% | 1 |
| Mar 2026 | Tequila brands | 673K | 50.3% | 1 |
| Apr 2026 | Tequila brands | 673K | 49% | 1 |
| May 2026 | Tequila brands | 823K | 51.3% | 1 |
| Jun 2026 | Tequila brands | 823K | 50.6% | 1 |
| Jul 2026 | Tequila brands | 823K | 52.1% | 1 |
| Aug 2026 | Tequila brands | 673K | 48.3% | 1 |
| Sep 2026 | Tequila brands | 673K | 48.3% | 1 |

## How is Don Julio measured?

Brandwave collects information about searches that people make online using Don Julio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “don julio”

## Which tequila brands compete with Don Julio?

- [Jose Cuervo](/demand/global-en/brands/jose-cuervo): Head-to-head: /demand/global-en/compare/don-julio-vs-jose-cuervo
- [Casamigos](/demand/global-en/brands/casamigos): Head-to-head: /demand/global-en/compare/casamigos-vs-don-julio
- [Patrón](/demand/global-en/brands/patron): Head-to-head: /demand/global-en/compare/don-julio-vs-patron
- [1800 Tequila](/demand/global-en/brands/1800-tequila): Head-to-head: /demand/global-en/compare/1800-tequila-vs-don-julio
- [Espolòn](/demand/global-en/brands/espolon): Head-to-head: /demand/global-en/compare/don-julio-vs-espolon

## Who owns Don Julio?

Don Julio is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Cîroc, Johnnie Walker, Ritual Zero Proof, Smirnoff and Tanqueray, owned by the same company, worldwide.

- [Diageo](/demand/global-en/companies/diageo): Owns 11 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Don Julio?

Don Julio is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Cîroc, Johnnie Walker, Ritual Zero Proof, Smirnoff and Tanqueray, owned by the same company, worldwide.

## Cite this page

Brandwave. "Don Julio: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/don-julio

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/don-julio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.