---
title: "Domino: search popularity and Share of Search worldwide"
description: "Domino is sugar brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/domino"
publisher: "Brandwave"
---

# Domino: search popularity and Share of Search worldwide

Domino is sugar brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Domino
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sugar**: 5.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sugar | 3 | 5.6% | 14.8K |

- [Sugar](/demand/global-en/categories/sugar)

## How has branded search demand for Domino changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Domino worldwide fell from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Domino’s estimated Share of Search among sugar worldwide decreased from 6.6% to 5.6%.
- Across the 11 months ending August 2026, Domino’s estimated Share of Search among sugar worldwide peaked at 6.8% in November 2025 and was lowest at 5.5% in May 2026.

## How did search popularity change for sugar worldwide in August 2026?

- Estimated monthly branded searches for C&H worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
- Estimated monthly branded searches for Sugar In The Raw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for Domino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Tate & Lyle worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sugar | 18.1K | 6.6% | 3 |
| Nov 2025 | Sugar | 18.1K | 6.8% | 3 |
| Dec 2025 | Sugar | 18.1K | 6.8% | 3 |
| Jan 2026 | Sugar | 18.1K | 6.7% | 3 |
| Feb 2026 | Sugar | 18.1K | 6.8% | 3 |
| Mar 2026 | Sugar | 14.8K | 5.6% | 3 |
| Apr 2026 | Sugar | 14.8K | 5.6% | 3 |
| May 2026 | Sugar | 14.8K | 5.5% | 3 |
| Jun 2026 | Sugar | 14.8K | 6% | 4 |
| Jul 2026 | Sugar | 14.8K | 5.6% | 3 |
| Aug 2026 | Sugar | 14.8K | 5.6% | 3 |
| Sep 2026 | Sugar | — | — | — |

## How is Domino measured?

Brandwave collects information about searches that people make online using Domino’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “domino sugar”

## Which sugar compete with Domino?

- [Silver Spoon](/demand/global-en/brands/silver-spoon): Head-to-head: /demand/global-en/compare/domino-vs-silver-spoon
- [Tate & Lyle](/demand/global-en/brands/tate-lyle): Head-to-head: /demand/global-en/compare/domino-vs-tate-lyle
- [Sugar In The Raw](/demand/global-en/brands/sugar-in-the-raw): Head-to-head: /demand/global-en/compare/domino-vs-sugar-in-the-raw
- [Billington's](/demand/global-en/brands/billington-s): Head-to-head: /demand/global-en/compare/billington-s-vs-domino
- [C&H](/demand/global-en/brands/c-h): Head-to-head: /demand/global-en/compare/c-h-vs-domino

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Domino: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/domino

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/domino. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.