---
title: "Domestos: search popularity and Share of Search worldwide"
description: "Domestos is a household cleaning brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/domestos"
publisher: "Brandwave"
---

# Domestos: search popularity and Share of Search worldwide

Domestos is a household cleaning brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Domestos
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among toilet cleaners**: 8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toilet cleaners | 4 | 8% | 90.5K |
| Surface cleaner brands | 3 | 16.4% | 90.5K |

- [Toilet cleaners](/demand/global-en/categories/toilet-cleaners)
- [Surface cleaner brands](/demand/global-en/categories/surface-cleaner-brands)

## How has branded search demand for Domestos changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Domestos worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, Domestos’ estimated Share of Search among toilet cleaners worldwide increased from 7.3% to 8%.
- Across the 11 months ending August 2026, Domestos’ estimated Share of Search among toilet cleaners worldwide peaked at 9.6% in June 2026 and was lowest at 5.4% in December 2025.
- Across the 11 months ending August 2026, Domestos’ estimated Share of Search among surface cleaner brands worldwide peaked at 16.4% in April 2026 and was lowest at 14.7% in December 2025.

## How did search popularity change for toilet cleaners worldwide in August 2026?

- In August 2026, Lysol gained estimated Share of Search among toilet cleaners worldwide, from 12.3% to 14.7%.
- In August 2026, The Works lost estimated Share of Search among toilet cleaners worldwide, from 61.4% to 59.8%.

## How did search popularity change for surface cleaner brands worldwide in August 2026?

- Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.
- Estimated monthly branded searches for Mr Muscle worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toilet cleaners | 90.5K | 7.3% | 4 |
| Nov 2025 | Toilet cleaners | 90.5K | 6.6% | 4 |
| Dec 2025 | Toilet cleaners | 74K | 5.4% | 4 |
| Jan 2026 | Toilet cleaners | 90.5K | 8.5% | 4 |
| Feb 2026 | Toilet cleaners | 74K | 7.1% | 4 |
| Mar 2026 | Toilet cleaners | 90.5K | 8.3% | 4 |
| Apr 2026 | Toilet cleaners | 90.5K | 9.5% | 4 |
| May 2026 | Toilet cleaners | 90.5K | 9.3% | 4 |
| Jun 2026 | Toilet cleaners | 90.5K | 9.6% | 4 |
| Jul 2026 | Toilet cleaners | 90.5K | 8.3% | 4 |
| Aug 2026 | Toilet cleaners | 90.5K | 8% | 4 |
| Sep 2026 | Toilet cleaners | — | — | — |
| Oct 2025 | Surface cleaner brands | 90.5K | 16.1% | 3 |
| Nov 2025 | Surface cleaner brands | 90.5K | 16.1% | 3 |
| Dec 2025 | Surface cleaner brands | 74K | 14.7% | 3 |
| Jan 2026 | Surface cleaner brands | 90.5K | 16.1% | 3 |
| Feb 2026 | Surface cleaner brands | 74K | 16.1% | 3 |
| Mar 2026 | Surface cleaner brands | 90.5K | 16.1% | 3 |
| Apr 2026 | Surface cleaner brands | 90.5K | 16.4% | 3 |
| May 2026 | Surface cleaner brands | 90.5K | 16.4% | 3 |
| Jun 2026 | Surface cleaner brands | 90.5K | 16.4% | 3 |
| Jul 2026 | Surface cleaner brands | 90.5K | 16.4% | 3 |
| Aug 2026 | Surface cleaner brands | 90.5K | 16.4% | 3 |
| Sep 2026 | Surface cleaner brands | — | — | — |

## How is Domestos measured?

Brandwave collects information about searches that people make online using Domestos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “domestos”

## Which toilet cleaners compete with Domestos?

- [The Works](/demand/global-en/brands/the-works): Head-to-head: /demand/global-en/compare/domestos-vs-the-works
- [Harpic](/demand/global-en/brands/harpic): Head-to-head: /demand/global-en/compare/domestos-vs-harpic
- [Lysol](/demand/global-en/brands/lysol): Head-to-head: /demand/global-en/compare/domestos-vs-lysol
- [Zoflora](/demand/global-en/brands/zoflora): Head-to-head: /demand/global-en/compare/domestos-vs-zoflora
- [Toilet Duck](/demand/global-en/brands/toilet-duck): Head-to-head: /demand/global-en/compare/domestos-vs-toilet-duck

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Domestos: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/domestos

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/domestos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.