---
title: "Docker Hub: search popularity and Share of Search worldwide"
description: "Docker Hub is a container registry. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/docker-hub"
publisher: "Brandwave"
---

# Docker Hub: search popularity and Share of Search worldwide

Docker Hub is a container registry. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Docker Hub
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among containerisation platforms**: 46%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Containerisation platforms | 1 | 46% | 368K |
| Container registries | 1 | 87.6% | 368K |

- [Containerisation platforms](/demand/global-en/categories/containerisation-platforms)
- [Container registries](/demand/global-en/categories/container-registries)

## How has branded search demand for Docker Hub changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Docker Hub worldwide fell from 673K to 368K.
- Across the 11 months ending August 2026, Docker Hub’s estimated Share of Search among containerisation platforms worldwide decreased from 55.9% to 46%.
- Across the 11 months ending August 2026, Docker Hub’s estimated Share of Search among containerisation platforms worldwide peaked at 55.9% in October 2025 and was lowest at 46% in July 2026.
- Across the 11 months ending August 2026, Docker Hub’s estimated Share of Search among container registries worldwide decreased from 95.7% to 87.6%.

## How did search popularity change for containerisation platforms worldwide in August 2026?

- Estimated monthly branded searches for Docker Hub worldwide fell 45.3% over 11 measured months, from 673K to 368K in August 2026.
- Estimated monthly branded searches for containerd worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
- Estimated monthly branded searches for Podman worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
- Estimated monthly branded searches for Kubernetes worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
- Estimated monthly branded searches for Rancher worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## How did search popularity change for container registries worldwide in August 2026?

- In August 2026, Artifactory gained estimated Share of Search among container registries worldwide, from 6.8% to 11.8%.
- In August 2026, Docker Hub lost estimated Share of Search among container registries worldwide, from 92.5% to 87.6%.
- Estimated monthly branded searches for Quay worldwide fell 45.8% over 11 measured months, from 480 to 260 in August 2026.
- Estimated monthly branded searches for Harbor worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Containerisation platforms | 673K | 55.9% | 1 |
| Nov 2025 | Containerisation platforms | 550K | 51.4% | 1 |
| Dec 2025 | Containerisation platforms | 550K | 55.3% | 1 |
| Jan 2026 | Containerisation platforms | 550K | 51% | 1 |
| Feb 2026 | Containerisation platforms | 550K | 52.3% | 1 |
| Mar 2026 | Containerisation platforms | 550K | 51% | 1 |
| Apr 2026 | Containerisation platforms | 450K | 50% | 1 |
| May 2026 | Containerisation platforms | 450K | 47.4% | 1 |
| Jun 2026 | Containerisation platforms | 450K | 47.4% | 1 |
| Jul 2026 | Containerisation platforms | 368K | 46% | 1 |
| Aug 2026 | Containerisation platforms | 368K | 46% | 1 |
| Sep 2026 | Containerisation platforms | — | — | — |
| Oct 2025 | Container registries | 673K | 95.7% | 1 |
| Nov 2025 | Container registries | 550K | 94.8% | 1 |
| Dec 2025 | Container registries | 550K | 95.7% | 1 |
| Jan 2026 | Container registries | 550K | 94.8% | 1 |
| Feb 2026 | Container registries | 550K | 94.8% | 1 |
| Mar 2026 | Container registries | 550K | 93.8% | 1 |
| Apr 2026 | Container registries | 450K | 93.7% | 1 |
| May 2026 | Container registries | 450K | 93.8% | 1 |
| Jun 2026 | Container registries | 450K | 93.8% | 1 |
| Jul 2026 | Container registries | 368K | 92.5% | 1 |
| Aug 2026 | Container registries | 368K | 87.6% | 1 |
| Sep 2026 | Container registries | — | — | — |

## How is Docker Hub measured?

Brandwave collects information about searches that people make online using Docker Hub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “docker hub”

## Which containerisation platforms compete with Docker Hub?

- [Kubernetes](/demand/global-en/brands/kubernetes): Head-to-head: /demand/global-en/compare/docker-hub-vs-kubernetes
- [Podman](/demand/global-en/brands/podman): Head-to-head: /demand/global-en/compare/docker-hub-vs-podman
- [Rancher](/demand/global-en/brands/rancher): Head-to-head: /demand/global-en/compare/docker-hub-vs-rancher
- [containerd](/demand/global-en/brands/containerd): Head-to-head: /demand/global-en/compare/containerd-vs-docker-hub

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Docker Hub: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/docker-hub

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/docker-hub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
