--- title: "DND: search popularity worldwide" description: "DND makes gel nail polish. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dnd-gel" publisher: "Brandwave" --- # DND: search popularity worldwide DND makes gel nail polish. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: DND - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among gel polish brands**: 18.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gel polish brands | 3 | 18.8% | 132K | - [Gel polish brands](/demand/global-en/categories/gel-polish-brands) ## Top gel polish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DND was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DND is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OPI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gelish | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | DND | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kiara Sky | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Olive & June | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Sally Hansen | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | CND | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Madam Glam | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Essie | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about gel polish brands - Asked ChatGPT "Which gel polish brand should I buy?": 1. OPI, 2. DND, 3. Gelish, 4. CND - Asked ChatGPT "What are the best gel polish brands?": 1. OPI, 2. CND, 3. Gelish, 4. DND, 5. Kiara Sky, 6. Essie - Asked ChatGPT "What's the best gel polish brand for a home manicure?": 1. Olive & June, 2. Gelish, 3. OPI, 4. Madam Glam - Searched Google, AI Overview "gel nail polish": 1. Sally Hansen, 2. Kiara Sky, 3. Madam Glam - Searched Google, AI Overview "gel polish brands": 1. OPI, 2. DND, 3. Kiara Sky, 4. Gelish, 5. Olive & June, 6. Madam Glam, 7. Sally Hansen Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for DND changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for DND worldwide rose from 113K to 132K. - Across the 12 months ending September 2026, DND’s share of searches among gel polish brands worldwide increased from 15.2% to 18.8%. - Across the 12 months ending September 2026, DND’s share of searches among gel polish brands worldwide peaked at 20.9% in June 2026 and was lowest at 14.2% in May 2026. ## How did search popularity change for gel polish brands worldwide in September 2026? - In September 2026, CND gained share of searches among gel polish brands worldwide, from 21.4% to 23.4%. - In September 2026, Essie gained share of searches among gel polish brands worldwide, from 9.6% to 10.5%. - In September 2026, Olive & June gained share of searches among gel polish brands worldwide, from 9.6% to 10.5%. - In September 2026, Sally Hansen gained share of searches among gel polish brands worldwide, from 6.4% to 7%. - In September 2026, OPI lost share of searches among gel polish brands worldwide, from 21.4% to 19.2%. - In September 2026, DND lost share of searches among gel polish brands worldwide, from 20.4% to 18.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gel polish brands | 113K | 15.2% | 3 | | Nov 2025 | Gel polish brands | 132K | 16.2% | 4 | | Dec 2025 | Gel polish brands | 128K | 16.3% | 3 | | Jan 2026 | Gel polish brands | 128K | 16.5% | 3 | | Feb 2026 | Gel polish brands | 109K | 15.3% | 3 | | Mar 2026 | Gel polish brands | 109K | 14.4% | 3 | | Apr 2026 | Gel polish brands | 109K | 16.1% | 3 | | May 2026 | Gel polish brands | 109K | 14.2% | 3 | | Jun 2026 | Gel polish brands | 157K | 20.9% | 2 | | Jul 2026 | Gel polish brands | 153K | 19.1% | 3 | | Aug 2026 | Gel polish brands | 157K | 20.4% | 3 | | Sep 2026 | Gel polish brands | 132K | 18.8% | 3 | ## How are DND’s branded searches counted? Brandwave collects information about searches that people make online using DND’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dnd gel” - “dnd gel polish” ## Which gel polish brands compete with DND? - [CND](/demand/global-en/brands/cnd): Head-to-head: /demand/global-en/compare/cnd-vs-dnd-gel - [OPI](/demand/global-en/brands/opi): Head-to-head: /demand/global-en/compare/dnd-gel-vs-opi - [Essie](/demand/global-en/brands/essie): Head-to-head: /demand/global-en/compare/dnd-gel-vs-essie - [Olive & June](/demand/global-en/brands/olive-and-june): Head-to-head: /demand/global-en/compare/dnd-gel-vs-olive-and-june - [Gelish](/demand/global-en/brands/gelish): Head-to-head: /demand/global-en/compare/dnd-gel-vs-gelish - [Sally Hansen](/demand/global-en/brands/sally-hansen) - [Kiara Sky](/demand/global-en/brands/kiara-sky) - [Madam Glam](/demand/global-en/brands/madam-glam) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "DND: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/dnd-gel This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dnd-gel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.