--- title: "Disney+: search popularity and Share of Search worldwide" description: "A subscription streaming service for Disney, Pixar, Marvel, Star Wars, and other films and series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/disney-plus" publisher: "Brandwave" --- # Disney+: search popularity and Share of Search worldwide A subscription streaming service for Disney, Pixar, Marvel, Star Wars, and other films and series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Disney+ - **Owned by**: The Walt Disney Company - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among video streaming services**: 13.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video streaming services | 2 | 13.8% | 16.6M | | Streaming services | 2 | 14.1% | 16.6M | - [Video streaming services](/demand/global-en/categories/video-streaming-services) - [Streaming services](/demand/global-en/categories/streaming-services) ## How has branded search demand for Disney+ changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Disney+ worldwide held steady at 16.6M. - Across the 11 months ending August 2026, Disney+’s estimated Share of Search among video streaming services worldwide peaked at 13.8% in August 2026 and was lowest at 10.9% in April 2026. - Across the 11 months ending August 2026, Disney+’s estimated Share of Search among streaming services worldwide peaked at 14.1% in August 2026 and was lowest at 11.7% in April 2026. ## How did search popularity change for video streaming services worldwide in August 2026? - In August 2026, Disney+ gained estimated Share of Search among video streaming services worldwide, from 11.6% to 13.8%. - In August 2026, Netflix lost estimated Share of Search among video streaming services worldwide, from 70.8% to 69%. - Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026. - Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026. ## How did search popularity change for streaming services worldwide in August 2026? - In August 2026, Disney+ gained estimated Share of Search among streaming services worldwide, from 12% to 14.1%. - In August 2026, Apple TV gained estimated Share of Search among streaming services worldwide, from 4.4% to 5.2%. - In August 2026, Netflix lost estimated Share of Search among streaming services worldwide, from 73.4% to 70.8%. - Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026. - Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video streaming services | 16.6M | 13.4% | 2 | | Nov 2025 | Video streaming services | 16.6M | 13.2% | 2 | | Dec 2025 | Video streaming services | 16.6M | 11.6% | 2 | | Jan 2026 | Video streaming services | 16.6M | 11.3% | 2 | | Feb 2026 | Video streaming services | 13.6M | 11.3% | 2 | | Mar 2026 | Video streaming services | 16.6M | 13.3% | 2 | | Apr 2026 | Video streaming services | 13.6M | 10.9% | 2 | | May 2026 | Video streaming services | 13.6M | 11.2% | 2 | | Jun 2026 | Video streaming services | 13.6M | 11.4% | 2 | | Jul 2026 | Video streaming services | 13.6M | 11.6% | 2 | | Aug 2026 | Video streaming services | 16.6M | 13.8% | 2 | | Sep 2026 | Video streaming services | — | — | — | | Oct 2025 | Streaming services | 16.6M | 13.8% | 2 | | Nov 2025 | Streaming services | 16.6M | 13.7% | 2 | | Dec 2025 | Streaming services | 16.6M | 12% | 2 | | Jan 2026 | Streaming services | 16.6M | 12% | 2 | | Feb 2026 | Streaming services | 13.6M | 12% | 2 | | Mar 2026 | Streaming services | 16.6M | 14% | 2 | | Apr 2026 | Streaming services | 13.6M | 11.7% | 2 | | May 2026 | Streaming services | 13.6M | 11.8% | 2 | | Jun 2026 | Streaming services | 13.6M | 12% | 2 | | Jul 2026 | Streaming services | 13.6M | 12% | 2 | | Aug 2026 | Streaming services | 16.6M | 14.1% | 2 | | Sep 2026 | Streaming services | — | — | — | ## How is Disney+ measured? Brandwave collects information about searches that people make online using Disney+’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “disney plus” ## Which video streaming services compete with Disney+? - [Netflix](/demand/global-en/brands/netflix): Head-to-head: /demand/global-en/compare/disney-plus-vs-netflix - [HBO Max](/demand/global-en/brands/hbo-max): Head-to-head: /demand/global-en/compare/disney-plus-vs-hbo-max - [Amazon Prime Video](/demand/global-en/brands/amazon-prime-video): Head-to-head: /demand/global-en/compare/amazon-prime-video-vs-disney-plus - [Hulu](/demand/global-en/brands/hulu): Head-to-head: /demand/global-en/compare/disney-plus-vs-hulu ## Who owns Disney+? Disney+ is owned by The Walt Disney Company. Brandwave does not track any other brands owned by The Walt Disney Company. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Disney+? Disney+ is owned by The Walt Disney Company. Brandwave does not track any other brands owned by The Walt Disney Company. ## Cite this page Brandwave. "Disney+: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/disney-plus This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/disney-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.