--- title: "Disney Cruise Line: search popularity worldwide" description: "A cruise line run by The Walt Disney Company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/disney-cruise-line" publisher: "Brandwave" --- # Disney Cruise Line: search popularity worldwide A cruise line run by The Walt Disney Company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Disney Cruise Line - **Owned by**: The Walt Disney Company - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cruise lines**: 15.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cruise lines | 2 | 15.2% | 1.3M | - [Cruise lines](/demand/global-en/categories/cruise-lines) ## Top cruise lines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Disney Cruise Line appeared in all five answers. Disney Cruise Line is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Royal Caribbean | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Disney Cruise Line | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Carnival Cruise Line | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Celebrity Cruises | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Princess Cruises | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Norwegian Cruise Line | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Viking | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | MSC Cruises | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about cruise lines - Asked ChatGPT "Which cruise line should I book?": 1. Royal Caribbean, 2. Celebrity Cruises, 3. Carnival Cruise Line, 4. Disney Cruise Line, 5. Princess Cruises - Asked ChatGPT "What are the best cruise lines?": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Celebrity Cruises, 4. Viking, 5. Princess Cruises, 6. Carnival Cruise Line - Asked ChatGPT "What's the best cruise line for a family trip?": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Carnival Cruise Line, 4. Norwegian Cruise Line, 5. Princess Cruises - Searched Google, AI Overview "cruise lines": 1. Carnival Cruise Line, 2. Royal Caribbean, 3. Disney Cruise Line, 4. Celebrity Cruises, 5. Norwegian Cruise Line, 6. Princess Cruises, 7. MSC Cruises, 8. Viking - Searched Google, AI Overview "family cruise line": 1. Royal Caribbean, 2. Disney Cruise Line, 3. Carnival Cruise Line, 4. Norwegian Cruise Line, 5. Princess Cruises Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Disney Cruise Line changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Disney Cruise Line worldwide rose from 1.1M to 1.3M. - Across the 12 months ending September 2026, Disney Cruise Line’s share of searches among cruise lines worldwide increased from 12.8% to 15.2%. - Across the 12 months ending September 2026, Disney Cruise Line’s share of searches among cruise lines worldwide peaked at 16.8% in August 2026 and was lowest at 12.3% in November 2025. - Across the 12 months ending September 2026, Disney Cruise Line rose from 3rd to 2nd among cruise lines worldwide. ## How did search popularity change for cruise lines worldwide in September 2026? - In September 2026, Norwegian Cruise Line overtook Princess Cruises to rank 5th among cruise lines worldwide, with 9.6% of the searches. - In September 2026, Royal Caribbean gained share of searches among cruise lines worldwide, from 29.7% to 32.1%. - In September 2026, MSC Cruises gained share of searches among cruise lines worldwide, from 13.2% to 14.3%. - In September 2026, Disney Cruise Line lost share of searches among cruise lines worldwide, from 16.8% to 15.2%. - In September 2026, Celebrity Cruises lost share of searches among cruise lines worldwide, from 10.8% to 9.6%. - In September 2026, Princess Cruises lost share of searches among cruise lines worldwide, from 10.8% to 9.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cruise lines | 1.1M | 12.8% | 3 | | Nov 2025 | Cruise lines | 1.1M | 12.3% | 3 | | Dec 2025 | Cruise lines | 1.1M | 13.1% | 3 | | Jan 2026 | Cruise lines | 1.5M | 13.3% | 3 | | Feb 2026 | Cruise lines | 1.3M | 14% | 3 | | Mar 2026 | Cruise lines | 1.5M | 15.8% | 2 | | Apr 2026 | Cruise lines | 1.3M | 13.5% | 3 | | May 2026 | Cruise lines | 1.5M | 16.7% | 2 | | Jun 2026 | Cruise lines | 1.2M | 13.6% | 3 | | Jul 2026 | Cruise lines | 1.4M | 14.6% | 2 | | Aug 2026 | Cruise lines | 1.6M | 16.8% | 2 | | Sep 2026 | Cruise lines | 1.3M | 15.2% | 2 | ## How are Disney Cruise Line’s branded searches counted? Brandwave collects information about searches that people make online using Disney Cruise Line’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “disney cruise” - “disney cruise line” ## Which cruise lines compete with Disney Cruise Line? - [Royal Caribbean](/demand/global-en/brands/royal-caribbean): Head-to-head: /demand/global-en/compare/disney-cruise-line-vs-royal-caribbean - [MSC Cruises](/demand/global-en/brands/msc-cruises): Head-to-head: /demand/global-en/compare/disney-cruise-line-vs-msc-cruises - [Celebrity Cruises](/demand/global-en/brands/celebrity-cruises): Head-to-head: /demand/global-en/compare/celebrity-cruises-vs-disney-cruise-line - [Norwegian Cruise Line](/demand/global-en/brands/norwegian-cruise-line): Head-to-head: /demand/global-en/compare/disney-cruise-line-vs-norwegian-cruise-line - [Princess Cruises](/demand/global-en/brands/princess-cruises): Head-to-head: /demand/global-en/compare/disney-cruise-line-vs-princess-cruises - [Carnival Cruise Line](/demand/global-en/brands/carnival-cruise-line) - [Viking](/demand/global-en/brands/viking) ## Who owns Disney Cruise Line? Disney Cruise Line is owned by The Walt Disney Company. Brandwave also tracks Disney+, owned by the same company, worldwide. - [The Walt Disney Company](/demand/global-en/companies/the-walt-disney-company): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Disney Cruise Line? Disney Cruise Line is owned by The Walt Disney Company. Brandwave also tracks Disney+, owned by the same company, worldwide. ## Cite this page Brandwave. "Disney Cruise Line: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/disney-cruise-line This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/disney-cruise-line. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.