---
title: "Discovery: search popularity worldwide"
description: "Discovery is food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/discovery"
publisher: "Brandwave"
---

# Discovery: search popularity worldwide

Discovery is food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Discovery
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among tortillas**: 30.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tortillas | 2 | 30.1% | 673K |

- [Tortillas](/demand/global-en/categories/tortillas)

## How has branded search demand for Discovery changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Discovery worldwide fell from 823K to 673K.
- Across the 11 months ending August 2026, Discovery’s estimated Share of Search among tortillas worldwide decreased from 35% to 30.1%.
- Across the 11 months ending August 2026, Discovery’s estimated Share of Search among tortillas worldwide peaked at 35.4% in February 2026 and was lowest at 29.2% in June 2026.
- Across the 11 months ending August 2026, Discovery fell from 1st to 2nd among tortillas worldwide.

## How did search popularity change for tortillas worldwide in August 2026?

- In August 2026, Santa Maria gained estimated Share of Search among tortillas worldwide, from 35.8% to 36.8%.
- In August 2026, Discovery gained estimated Share of Search among tortillas worldwide, from 29.2% to 30.1%.
- In August 2026, Mission gained estimated Share of Search among tortillas worldwide, from 19.6% to 20.1%.
- In August 2026, Guerrero lost estimated Share of Search among tortillas worldwide, from 10.7% to 9%.
- In August 2026, Old El Paso lost estimated Share of Search among tortillas worldwide, from 4.3% to 3.6%.
- Estimated monthly branded searches for La Banderita worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tortillas | 823K | 35% | 1 |
| Nov 2025 | Tortillas | 673K | 32.8% | 1 |
| Dec 2025 | Tortillas | 673K | 33.6% | 1 |
| Jan 2026 | Tortillas | 823K | 35% | 1 |
| Feb 2026 | Tortillas | 673K | 35.4% | 1 |
| Mar 2026 | Tortillas | 673K | 31.3% | 1 |
| Apr 2026 | Tortillas | 673K | 32.3% | 1 |
| May 2026 | Tortillas | 673K | 31.6% | 1 |
| Jun 2026 | Tortillas | 550K | 29.2% | 2 |
| Jul 2026 | Tortillas | 550K | 29.2% | 2 |
| Aug 2026 | Tortillas | 673K | 30.1% | 2 |
| Sep 2026 | Tortillas | — | — | — |

## How is Discovery measured?

Brandwave collects information about searches that people make online using Discovery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “discovery”

## Which tortillas compete with Discovery?

- [Santa Maria](/demand/global-en/brands/santa-maria): Head-to-head: /demand/global-en/compare/discovery-vs-santa-maria
- [Mission](/demand/global-en/brands/mission): Head-to-head: /demand/global-en/compare/discovery-vs-mission
- [Guerrero](/demand/global-en/brands/guerrero): Head-to-head: /demand/global-en/compare/discovery-vs-guerrero
- [Old El Paso](/demand/global-en/brands/old-el-paso): Head-to-head: /demand/global-en/compare/discovery-vs-old-el-paso
- [La Banderita](/demand/global-en/brands/la-banderita): Head-to-head: /demand/global-en/compare/discovery-vs-la-banderita

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Discovery: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/discovery

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/discovery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.