---
title: "Directus: search popularity and Share of Search worldwide"
description: "Data platform and headless CMS for content APIs and applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/directus"
publisher: "Brandwave"
---

# Directus: search popularity and Share of Search worldwide

Data platform and headless CMS for content APIs and applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Directus
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among headless CMS platforms**: 9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Headless CMS platforms | 6 | 9% | 24.6K |

- [Headless CMS platforms](/demand/global-en/categories/headless-cms-platforms)

## How has branded search demand for Directus changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Directus worldwide fell from 29.5K to 24.6K.
- Across the 11 months ending August 2026, Directus’ estimated Share of Search among headless CMS platforms worldwide peaked at 10% in March 2026 and was lowest at 7.7% in November 2025.

## How did search popularity change for headless CMS platforms worldwide in August 2026?

- In August 2026, Prismic gained estimated Share of Search among headless CMS platforms worldwide, from 20.2% to 22.2%.
- In August 2026, Payload CMS gained estimated Share of Search among headless CMS platforms worldwide, from 12.4% to 13.7%.
- In August 2026, Contentful gained estimated Share of Search among headless CMS platforms worldwide, from 16.2% to 17.1%.
- In August 2026, Strapi lost estimated Share of Search among headless CMS platforms worldwide, from 19.9% to 17.9%.
- In August 2026, Storyblok lost estimated Share of Search among headless CMS platforms worldwide, from 11.5% to 10.5%.
- In August 2026, Directus lost estimated Share of Search among headless CMS platforms worldwide, from 9.8% to 9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Headless CMS platforms | 29.5K | 8.6% | 6 |
| Nov 2025 | Headless CMS platforms | 24.1K | 7.7% | 6 |
| Dec 2025 | Headless CMS platforms | 24.1K | 8.3% | 6 |
| Jan 2026 | Headless CMS platforms | 29.5K | 8.8% | 6 |
| Feb 2026 | Headless CMS platforms | 29.5K | 8.8% | 6 |
| Mar 2026 | Headless CMS platforms | 36K | 10% | 5 |
| Apr 2026 | Headless CMS platforms | 30K | 9.2% | 6 |
| May 2026 | Headless CMS platforms | 29.5K | 9.1% | 6 |
| Jun 2026 | Headless CMS platforms | 30K | 8.5% | 6 |
| Jul 2026 | Headless CMS platforms | 29.5K | 9.8% | 6 |
| Aug 2026 | Headless CMS platforms | 24.6K | 9% | 6 |
| Sep 2026 | Headless CMS platforms | — | — | — |

## How is Directus measured?

Brandwave collects information about searches that people make online using Directus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “directus”
- “directus cms”

## Which headless CMS platforms compete with Directus?

- [Prismic](/demand/global-en/brands/prismic)
- [Strapi](/demand/global-en/brands/strapi)
- [Contentful](/demand/global-en/brands/contentful): Head-to-head: /demand/global-en/compare/contentful-vs-directus
- [Payload CMS](/demand/global-en/brands/payload-cms): Head-to-head: /demand/global-en/compare/directus-vs-payload-cms
- [Storyblok](/demand/global-en/brands/storyblok): Head-to-head: /demand/global-en/compare/directus-vs-storyblok
- [Sanity](/demand/global-en/brands/sanity-cms): Head-to-head: /demand/global-en/compare/directus-vs-sanity-cms
- [Hygraph](/demand/global-en/brands/hygraph): Head-to-head: /demand/global-en/compare/directus-vs-hygraph

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Directus: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/directus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/directus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.