---
title: "Directive: search popularity and Share of Search worldwide"
description: "Directive is a B2B demand-generation agency that helps marketing teams build B2B marketing programs that create qualified demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/directive"
publisher: "Brandwave"
---

# Directive: search popularity and Share of Search worldwide

Directive is a B2B demand-generation agency that helps marketing teams build B2B marketing programs that create qualified demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Directive
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among B2B demand generation agencies**: 0.27%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| B2B demand generation agencies | 5 | 0.27% | 20 |

- [B2B demand generation agencies](/demand/global-en/categories/b2b-demand-generation-agencies)

## How has branded search demand for Directive changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Directive worldwide held steady at 20.
- Across the 11 months ending August 2026, Directive’s estimated Share of Search among B2B demand generation agencies worldwide held steady at 0.27%.

## How did search popularity change for B2B demand generation agencies worldwide in August 2026?

- In August 2026, Refine Labs overtook Ironpaper to take the highest estimated Share of Search among B2B demand generation agencies worldwide, at 33.1%.
- In August 2026, New North gained estimated Share of Search among B2B demand generation agencies worldwide, from 14.9% to 21.8%.
- In August 2026, Ironpaper lost estimated Share of Search among B2B demand generation agencies worldwide, from 29.9% to 23%.
- In August 2026, Kalungi lost estimated Share of Search among B2B demand generation agencies worldwide, from 27.2% to 21.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | B2B demand generation agencies | 20 | 0.27% | 5 |
| Nov 2025 | B2B demand generation agencies | 10 | 0.14% | 5 |
| Dec 2025 | B2B demand generation agencies | 10 | 0.15% | 5 |
| Jan 2026 | B2B demand generation agencies | 50 | 0.78% | 5 |
| Feb 2026 | B2B demand generation agencies | 10 | 0.17% | 5 |
| Mar 2026 | B2B demand generation agencies | 20 | 0.3% | 5 |
| Apr 2026 | B2B demand generation agencies | 20 | 0.29% | 5 |
| May 2026 | B2B demand generation agencies | 30 | 0.47% | 5 |
| Jun 2026 | B2B demand generation agencies | 20 | 0.35% | 5 |
| Jul 2026 | B2B demand generation agencies | 30 | 0.51% | 5 |
| Aug 2026 | B2B demand generation agencies | 20 | 0.27% | 5 |
| Sep 2026 | B2B demand generation agencies | — | — | — |

## How is Directive measured?

Brandwave collects information about searches that people make online using Directive’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “directiveconsulting.com”

## Which B2B demand generation agencies compete with Directive?

- [Refine Labs](/demand/global-en/brands/refine-labs): Head-to-head: /demand/global-en/compare/directive-vs-refine-labs
- [Ironpaper](/demand/global-en/brands/ironpaper): Head-to-head: /demand/global-en/compare/directive-vs-ironpaper
- [Kalungi](/demand/global-en/brands/kalungi): Head-to-head: /demand/global-en/compare/directive-vs-kalungi
- [New North](/demand/global-en/brands/new-north): Head-to-head: /demand/global-en/compare/directive-vs-new-north

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Directive: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/directive

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/directive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.