--- title: "How popular is Digital Marketing Institute? Searches and AI answers worldwide" description: "Digital Marketing Institute offers online digital marketing certifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/digital-marketing-institute" publisher: "Brandwave" --- # How popular is Digital Marketing Institute? Searches and AI answers worldwide Digital Marketing Institute offers online digital marketing certifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Digital Marketing Institute - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among digital marketing courses**: 1.7% ## Where does Digital Marketing Institute compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Digital marketing courses | 8 | 1.7% | 6.6K | - [Digital marketing courses](/demand/global-en/categories/digital-marketing-courses) ## Top digital marketing courses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Digital Marketing Institute was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Digital Marketing Institute is the fifth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot Academy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Skillshop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Semrush Academy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Meta Blueprint | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Digital Marketing Institute | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Google Digital Garage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CXL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Reforge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DigitalMarketer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Growth Tribe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital marketing courses - Asked ChatGPT "Which digital marketing course should I take?": 1. HubSpot Academy - Asked ChatGPT "What are the best digital marketing courses?": 1. HubSpot Academy, 2. Meta Blueprint, 3. Semrush Academy, 4. Google Skillshop - Asked ChatGPT "What's the best free digital marketing certification?": 1. HubSpot Academy, 2. Google Skillshop, 3. Semrush Academy - Searched Google, AI Overview "digital marketing course": 1. HubSpot Academy, 2. Google Skillshop - Searched Google, AI Overview "digital marketing certification": 1. HubSpot Academy, 2. Digital Marketing Institute Not named in any answer: Google Digital Garage, CXL, Reforge, DigitalMarketer and Growth Tribe. Brands are listed in the order each answer named them. The answers were collected in the United States on November 9, 2026. ## How has branded search demand for Digital Marketing Institute changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Digital Marketing Institute worldwide fell from 9.9K to 6.6K. - Across the 12 months ending October 2026, Digital Marketing Institute’s share of searches among digital marketing courses worldwide decreased from 2.4% to 1.7%. - Across the 12 months ending October 2026, Digital Marketing Institute’s share of searches among digital marketing courses worldwide peaked at 4.4% in July 2026 and was lowest at 1.6% in September 2026. - Across the 12 months ending October 2026, Digital Marketing Institute fell from 7th to 8th among digital marketing courses worldwide. ## How did search popularity change for digital marketing courses worldwide in October 2026? - In October 2026, HubSpot Academy overtook Google Skillshop to become the leader among digital marketing courses worldwide, with 35.7% of the searches. - In October 2026, CXL gained share of searches among digital marketing courses worldwide, from 5.4% to 7.3%. - In October 2026, Meta Blueprint gained share of searches among digital marketing courses worldwide, from 7.9% to 8.7%. - In October 2026, Google Digital Garage lost share of searches among digital marketing courses worldwide, from 11.7% to 8.7%. - In October 2026, Google Skillshop lost share of searches among digital marketing courses worldwide, from 33.2% to 30.3%. - Estimated monthly branded searches for DigitalMarketer worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Digital marketing courses | 9.9K | 2.4% | 7 | | Dec 2025 | Digital marketing courses | 8.1K | 2.1% | 7 | | Jan 2026 | Digital marketing courses | 9.9K | 1.9% | 7 | | Feb 2026 | Digital marketing courses | 9.9K | 2.3% | 7 | | Mar 2026 | Digital marketing courses | 12.1K | 2.5% | 7 | | Apr 2026 | Digital marketing courses | 9.9K | 2% | 7 | | May 2026 | Digital marketing courses | 12.1K | 2.7% | 7 | | Jun 2026 | Digital marketing courses | 9.9K | 2.3% | 7 | | Jul 2026 | Digital marketing courses | 22.2K | 4.4% | 6 | | Aug 2026 | Digital marketing courses | 12.1K | 2.5% | 7 | | Sep 2026 | Digital marketing courses | 6.6K | 1.6% | 8 | | Oct 2026 | Digital marketing courses | 6.6K | 1.7% | 8 | ## How are Digital Marketing Institute’s branded searches counted? Brandwave collects information about searches that people make online using Digital Marketing Institute’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “digital marketing institute” ## Which digital marketing courses compete with Digital Marketing Institute? - [HubSpot Academy](/demand/global-en/brands/hubspot-academy) - [Google Skillshop](/demand/global-en/brands/google-skillshop) - [Google Digital Garage](/demand/global-en/brands/google-digital-garage) - [Meta Blueprint](/demand/global-en/brands/meta-blueprint) - [CXL](/demand/global-en/brands/cxl): Head-to-head: /demand/global-en/compare/cxl-vs-digital-marketing-institute - [Reforge](/demand/global-en/brands/reforge): Head-to-head: /demand/global-en/compare/digital-marketing-institute-vs-reforge - [Semrush Academy](/demand/global-en/brands/semrush-academy): Head-to-head: /demand/global-en/compare/digital-marketing-institute-vs-semrush-academy - [DigitalMarketer](/demand/global-en/brands/digitalmarketer): Head-to-head: /demand/global-en/compare/digital-marketing-institute-vs-digitalmarketer - [Growth Tribe](/demand/global-en/brands/growth-tribe): Head-to-head: /demand/global-en/compare/digital-marketing-institute-vs-growth-tribe ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Digital Marketing Institute? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/digital-marketing-institute This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/digital-marketing-institute. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.