--- title: "Difflam: search popularity worldwide" description: "Difflam makes throat lozenges and sprays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/difflam" publisher: "Brandwave" --- # Difflam: search popularity worldwide Difflam makes throat lozenges and sprays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Difflam - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among plus brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Plus brands | 6 | 1.3% | 74K | | Cold and flu brands | 4 | 2.8% | 74K | | Throat lozenge brands | 3 | 4.7% | 74K | - [Plus brands](/demand/global-en/categories/plus-brands) - [Cold and flu brands](/demand/global-en/categories/cold-and-flu-brands) - [Throat lozenge brands](/demand/global-en/categories/throat-lozenge-brands) ## How has branded search demand for Difflam changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Difflam worldwide fell from 90.5K to 74K. - Across the 12 months ending September 2026, Difflam’s estimated Share of Search among plus brands worldwide held steady at 1.3%. - Across the 12 months ending September 2026, Difflam’s estimated Share of Search among cold and flu brands worldwide held steady, from 3.1% to 2.8%. - Across the 12 months ending September 2026, Difflam’s estimated Share of Search among throat lozenge brands worldwide decreased from 5.7% to 4.7%. - Across the 12 months ending September 2026, Difflam’s estimated Share of Search among throat lozenge brands worldwide peaked at 5.7% in February 2026 and was lowest at 4.3% in April 2026. ## How did search popularity change for plus brands worldwide in September 2026? - In September 2026, Frontline gained estimated Share of Search among plus brands worldwide, from 15% to 17.1%. - In September 2026, Strepsils gained estimated Share of Search among plus brands worldwide, from 12.3% to 14.1%. - In September 2026, Wix lost estimated Share of Search among plus brands worldwide, from 51.3% to 48.1%. - In September 2026, AdBlock lost estimated Share of Search among plus brands worldwide, from 18.2% to 17.1%. - Otrivin’s estimated Share of Search among plus brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.3% in September 2026. - Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## How did search popularity change for cold and flu brands worldwide in September 2026? - In September 2026, Coldrex gained estimated Share of Search among cold and flu brands worldwide, from 1.1% to 2.3%. - In September 2026, Strepsils lost estimated Share of Search among cold and flu brands worldwide, from 32.2% to 31.7%. - Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. - Estimated monthly branded searches for Vicks worldwide fell 18.2% over 12 measured months, from 1.5M to 1.2M in September 2026. ## How did search popularity change for throat lozenge brands worldwide in September 2026? - In September 2026, Strepsils overtook Betadine to become the leader among throat lozenge brands worldwide, with 52.4% estimated Share of Search. - In September 2026, Betadine lost estimated Share of Search among throat lozenge brands worldwide, from 47.8% to 42.9%. - Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Plus brands | 90.5K | 1.3% | 6 | | Nov 2025 | Plus brands | 74K | 1.1% | 6 | | Dec 2025 | Plus brands | 90.5K | 1.6% | 6 | | Jan 2026 | Plus brands | 74K | 1.1% | 6 | | Feb 2026 | Plus brands | 74K | 1.2% | 6 | | Mar 2026 | Plus brands | 74K | 1.2% | 6 | | Apr 2026 | Plus brands | 60.5K | 0.96% | 6 | | May 2026 | Plus brands | 60.5K | 0.99% | 6 | | Jun 2026 | Plus brands | 60.5K | 1.2% | 6 | | Jul 2026 | Plus brands | 60.5K | 1.2% | 6 | | Aug 2026 | Plus brands | 60.5K | 1.1% | 6 | | Sep 2026 | Plus brands | 74K | 1.3% | 6 | | Oct 2025 | Cold and flu brands | 90.5K | 3.1% | 4 | | Nov 2025 | Cold and flu brands | 74K | 2.8% | 4 | | Dec 2025 | Cold and flu brands | 90.5K | 3% | 4 | | Jan 2026 | Cold and flu brands | 74K | 2.4% | 5 | | Feb 2026 | Cold and flu brands | 74K | 2.9% | 4 | | Mar 2026 | Cold and flu brands | 74K | 3% | 4 | | Apr 2026 | Cold and flu brands | 60.5K | 2.9% | 4 | | May 2026 | Cold and flu brands | 60.5K | 3% | 4 | | Jun 2026 | Cold and flu brands | 60.5K | 3.1% | 4 | | Jul 2026 | Cold and flu brands | 60.5K | 3.1% | 4 | | Aug 2026 | Cold and flu brands | 60.5K | 2.9% | 4 | | Sep 2026 | Cold and flu brands | 74K | 2.8% | 4 | | Oct 2025 | Throat lozenge brands | 90.5K | 5.7% | 3 | | Nov 2025 | Throat lozenge brands | 74K | 4.7% | 3 | | Dec 2025 | Throat lozenge brands | 90.5K | 5.7% | 3 | | Jan 2026 | Throat lozenge brands | 74K | 4.7% | 3 | | Feb 2026 | Throat lozenge brands | 74K | 5.7% | 3 | | Mar 2026 | Throat lozenge brands | 74K | 5.2% | 3 | | Apr 2026 | Throat lozenge brands | 60.5K | 4.3% | 3 | | May 2026 | Throat lozenge brands | 60.5K | 4.3% | 3 | | Jun 2026 | Throat lozenge brands | 60.5K | 4.3% | 3 | | Jul 2026 | Throat lozenge brands | 60.5K | 4.3% | 3 | | Aug 2026 | Throat lozenge brands | 60.5K | 4.3% | 3 | | Sep 2026 | Throat lozenge brands | 74K | 4.7% | 3 | ## How is Difflam measured? Brandwave collects information about searches that people make online using Difflam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “difflam” ## Which plus brands compete with Difflam? - [Wix](/demand/global-en/brands/wix): Head-to-head: /demand/global-en/compare/difflam-vs-wix - [AdBlock](/demand/global-en/brands/adblock): Head-to-head: /demand/global-en/compare/adblock-vs-difflam - [Frontline](/demand/global-en/brands/frontline): Head-to-head: /demand/global-en/compare/difflam-vs-frontline - [Strepsils](/demand/global-en/brands/strepsils): Head-to-head: /demand/global-en/compare/difflam-vs-strepsils - [Otrivin](/demand/global-en/brands/otrivin): Head-to-head: /demand/global-en/compare/difflam-vs-otrivin ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Difflam: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/difflam This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/difflam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.