---
title: "Differin: search popularity and Share of Search worldwide"
description: "Differin is acne treatment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/differin"
publisher: "Brandwave"
---

# Differin: search popularity and Share of Search worldwide

Differin is acne treatment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Differin
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among acne treatments**: 3.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Acne treatments | 4 | 3.7% | 201K |

- [Acne treatments](/demand/global-en/categories/acne-treatments)

## How has branded search demand for Differin changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Differin worldwide held steady at 201K.
- Across the 11 months ending August 2026, Differin’s estimated Share of Search among acne treatments worldwide peaked at 5.5% in July 2026 and was lowest at 3% in December 2025.
- Across the 11 months ending August 2026, Differin rose from 5th to 4th among acne treatments worldwide.

## How did search popularity change for acne treatments worldwide in August 2026?

- In August 2026, Paula's Choice gained estimated Share of Search among acne treatments worldwide, from 8.1% to 9.7%.
- In August 2026, CeraVe gained estimated Share of Search among acne treatments worldwide, from 41.3% to 42%.
- In August 2026, Differin lost estimated Share of Search among acne treatments worldwide, from 5.5% to 3.7%.
- La Roche-Posay’s estimated Share of Search among acne treatments worldwide has lost ground for 3 months in a row, from 45.3% to 41% in August 2026.
- Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Acne treatments | 201K | 3.9% | 5 |
| Nov 2025 | Acne treatments | 201K | 3.5% | 5 |
| Dec 2025 | Acne treatments | 165K | 3% | 5 |
| Jan 2026 | Acne treatments | 246K | 4.3% | 5 |
| Feb 2026 | Acne treatments | 201K | 3.7% | 5 |
| Mar 2026 | Acne treatments | 246K | 4% | 5 |
| Apr 2026 | Acne treatments | 246K | 4% | 5 |
| May 2026 | Acne treatments | 246K | 4.1% | 4 |
| Jun 2026 | Acne treatments | 246K | 4.6% | 4 |
| Jul 2026 | Acne treatments | 301K | 5.5% | 4 |
| Aug 2026 | Acne treatments | 201K | 3.7% | 4 |
| Sep 2026 | Acne treatments | — | — | — |

## How is Differin measured?

Brandwave collects information about searches that people make online using Differin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “differin gel”

## Which acne treatments compete with Differin?

- [CeraVe](/demand/global-en/brands/cerave): Head-to-head: /demand/global-en/compare/cerave-vs-differin
- [La Roche-Posay](/demand/global-en/brands/la-roche-posay): Head-to-head: /demand/global-en/compare/differin-vs-la-roche-posay
- [Paula's Choice](/demand/global-en/brands/paula-s-choice): Head-to-head: /demand/global-en/compare/differin-vs-paula-s-choice
- [The Ordinary](/demand/global-en/brands/the-ordinary-skincare): Head-to-head: /demand/global-en/compare/differin-vs-the-ordinary-skincare
- [Proactiv](/demand/global-en/brands/proactiv)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Differin: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/differin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/differin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.