---
title: "Dickies: search popularity worldwide"
description: "Dickies makes workwear and work pants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dickies"
publisher: "Brandwave"
---

# Dickies: search popularity worldwide

Dickies makes workwear and work pants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dickies
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among workwear brands**: 0.53%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Workwear brands | 3 | 0.53% | 14.8K |

- [Workwear brands](/demand/global-en/categories/workwear-brands)

## How has branded search demand for Dickies changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dickies worldwide fell from 33.1K to 14.8K.
- Across the 11 months ending August 2026, Dickies fell from 2nd to 3rd among workwear brands worldwide.

## How did search popularity change for workwear brands worldwide in August 2026?

- Estimated monthly branded searches for Dickies worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Carhartt WIP worldwide fell 43.4% over 11 measured months, from 4.8M to 2.7M in August 2026.
- Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Workwear brands | 33.1K | 0.68% | 2 |
| Nov 2025 | Workwear brands | 22.2K | 0.31% | 2 |
| Dec 2025 | Workwear brands | 22.2K | 0.31% | 2 |
| Jan 2026 | Workwear brands | 18.1K | 0.37% | 2 |
| Feb 2026 | Workwear brands | 14.8K | 0.45% | 2 |
| Mar 2026 | Workwear brands | 14.8K | 0.45% | 3 |
| Apr 2026 | Workwear brands | 14.8K | 0.53% | 3 |
| May 2026 | Workwear brands | 14.8K | 0.63% | 3 |
| Jun 2026 | Workwear brands | 12.1K | 0.53% | 3 |
| Jul 2026 | Workwear brands | 12.1K | 0.51% | 3 |
| Aug 2026 | Workwear brands | 14.8K | 0.53% | 3 |
| Sep 2026 | Workwear brands | — | — | — |

## How is Dickies measured?

Brandwave collects information about searches that people make online using Dickies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dickies overalls”

## Which workwear brands compete with Dickies?

- [Carhartt WIP](/demand/global-en/brands/carhartt-wip): Head-to-head: /demand/global-en/compare/carhartt-wip-vs-dickies
- [Hard Yakka](/demand/global-en/brands/hard-yakka): Head-to-head: /demand/global-en/compare/dickies-vs-hard-yakka
- [Caterpillar](/demand/global-en/brands/caterpillar): Head-to-head: /demand/global-en/compare/caterpillar-vs-dickies
- [Bisley](/demand/global-en/brands/bisley): Head-to-head: /demand/global-en/compare/bisley-vs-dickies

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dickies: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/dickies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dickies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.