--- title: "Diablo: search popularity and Share of Search worldwide" description: "Diablo is blade maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/diablo" publisher: "Brandwave" --- # Diablo: search popularity and Share of Search worldwide Diablo is blade maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Diablo - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among hole saw brands**: 13.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hole saw brands | 3 | 13.6% | 450K | | Saw blade brands | 3 | 18.3% | 450K | - [Hole saw brands](/demand/global-en/categories/hole-saw-brands) - [Saw blade brands](/demand/global-en/categories/saw-blade-brands) ## How has branded search demand for Diablo changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Diablo worldwide held steady at 450K. - Across the 11 months ending August 2026, Diablo’s estimated Share of Search among hole saw brands worldwide increased from 12% to 13.6%. - Across the 11 months ending August 2026, Diablo’s estimated Share of Search among hole saw brands worldwide peaked at 19.2% in May 2026 and was lowest at 11.5% in November 2025. - Across the 11 months ending August 2026, Diablo’s estimated Share of Search among saw blade brands worldwide increased from 15% to 18.3%. - Across the 11 months ending August 2026, Diablo’s estimated Share of Search among saw blade brands worldwide peaked at 24.1% in May 2026 and was lowest at 14.4% in November 2025. ## How did search popularity change for hole saw brands worldwide in August 2026? - In August 2026, DeWalt gained estimated Share of Search among hole saw brands worldwide, from 17.4% to 20.3%. - In August 2026, Bosch gained estimated Share of Search among hole saw brands worldwide, from 5.4% to 6.2%. - In August 2026, Milwaukee lost estimated Share of Search among hole saw brands worldwide, from 58% to 55.2%. - In August 2026, Diablo lost estimated Share of Search among hole saw brands worldwide, from 14.3% to 13.6%. - Estimated monthly branded searches for Lenox worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for Starrett worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. ## How did search popularity change for saw blade brands worldwide in August 2026? - In August 2026, Makita gained estimated Share of Search among saw blade brands worldwide, from 31.3% to 33.5%. - In August 2026, DeWalt gained estimated Share of Search among saw blade brands worldwide, from 25.6% to 27.4%. - In August 2026, Diablo lost estimated Share of Search among saw blade brands worldwide, from 20.9% to 18.3%. - In August 2026, Freud lost estimated Share of Search among saw blade brands worldwide, from 14% to 12.2%. - Bosch’s estimated Share of Search among saw blade brands worldwide has gained ground for 3 months in a row, from 6.1% to 8.4% in August 2026. - Estimated monthly branded searches for Irwin worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hole saw brands | 450K | 12% | 3 | | Nov 2025 | Hole saw brands | 450K | 11.5% | 3 | | Dec 2025 | Hole saw brands | 673K | 16.1% | 3 | | Jan 2026 | Hole saw brands | 550K | 16.1% | 3 | | Feb 2026 | Hole saw brands | 550K | 16.5% | 3 | | Mar 2026 | Hole saw brands | 450K | 13.7% | 3 | | Apr 2026 | Hole saw brands | 550K | 16.4% | 3 | | May 2026 | Hole saw brands | 673K | 19.2% | 3 | | Jun 2026 | Hole saw brands | 450K | 13.7% | 3 | | Jul 2026 | Hole saw brands | 450K | 14.3% | 3 | | Aug 2026 | Hole saw brands | 450K | 13.6% | 3 | | Sep 2026 | Hole saw brands | — | — | — | | Oct 2025 | Saw blade brands | 450K | 15% | 3 | | Nov 2025 | Saw blade brands | 450K | 14.4% | 3 | | Dec 2025 | Saw blade brands | 673K | 22.1% | 3 | | Jan 2026 | Saw blade brands | 550K | 20.6% | 3 | | Feb 2026 | Saw blade brands | 550K | 21.5% | 3 | | Mar 2026 | Saw blade brands | 450K | 16.4% | 3 | | Apr 2026 | Saw blade brands | 550K | 20.6% | 3 | | May 2026 | Saw blade brands | 673K | 24.1% | 3 | | Jun 2026 | Saw blade brands | 450K | 18.1% | 3 | | Jul 2026 | Saw blade brands | 450K | 20.9% | 3 | | Aug 2026 | Saw blade brands | 450K | 18.3% | 3 | | Sep 2026 | Saw blade brands | — | — | — | ## How is Diablo measured? Brandwave collects information about searches that people make online using Diablo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “diablo” ## Which hole saw brands compete with Diablo? - [Milwaukee](/demand/global-en/brands/milwaukee): Head-to-head: /demand/global-en/compare/diablo-vs-milwaukee - [DeWalt](/demand/global-en/brands/dewalt): Head-to-head: /demand/global-en/compare/dewalt-vs-diablo - [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/bosch-vs-diablo - [Lenox](/demand/global-en/brands/lenox): Head-to-head: /demand/global-en/compare/diablo-vs-lenox - [Starrett](/demand/global-en/brands/starrett): Head-to-head: /demand/global-en/compare/diablo-vs-starrett ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Diablo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/diablo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/diablo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.