---
title: "Devold: search popularity and Share of Search worldwide"
description: "Devold is a merino clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/devold"
publisher: "Brandwave"
---

# Devold: search popularity and Share of Search worldwide

Devold is a merino clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Devold
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among merino clothing brands**: 14.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Merino clothing brands | 3 | 14.4% | 22.2K |

- [Merino clothing brands](/demand/global-en/categories/merino-clothing-brands)

## How has branded search demand for Devold changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Devold worldwide fell from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Devold’s estimated Share of Search among merino clothing brands worldwide decreased from 16.4% to 14.4%.
- Across the 11 months ending August 2026, Devold’s estimated Share of Search among merino clothing brands worldwide peaked at 17.4% in November 2025 and was lowest at 11.9% in June 2026.
- Across the 11 months ending August 2026, Devold fell from 2nd to 3rd among merino clothing brands worldwide.

## How did search popularity change for merino clothing brands worldwide in August 2026?

- In August 2026, Smartwool gained estimated Share of Search among merino clothing brands worldwide, from 58.1% to 58.8%.
- In August 2026, Icebreaker lost estimated Share of Search among merino clothing brands worldwide, from 6.4% to 5.3%.
- Estimated monthly branded searches for Merino Country worldwide rose 100% over 11 measured months, from 20 to 40 in August 2026.
- Estimated monthly branded searches for Mons Royale worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
- Estimated monthly branded searches for Devold worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Merino clothing brands | 33.1K | 16.4% | 2 |
| Nov 2025 | Merino clothing brands | 60.5K | 17.4% | 2 |
| Dec 2025 | Merino clothing brands | 49.5K | 12.7% | 2 |
| Jan 2026 | Merino clothing brands | 49.5K | 17.1% | 2 |
| Feb 2026 | Merino clothing brands | 33.1K | 16.5% | 2 |
| Mar 2026 | Merino clothing brands | 22.2K | 14.6% | 3 |
| Apr 2026 | Merino clothing brands | 18.1K | 14.2% | 3 |
| May 2026 | Merino clothing brands | 18.1K | 14.2% | 3 |
| Jun 2026 | Merino clothing brands | 14.8K | 11.9% | 3 |
| Jul 2026 | Merino clothing brands | 18.1K | 14.2% | 3 |
| Aug 2026 | Merino clothing brands | 22.2K | 14.4% | 3 |
| Sep 2026 | Merino clothing brands | — | — | — |

## How is Devold measured?

Brandwave collects information about searches that people make online using Devold’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “devold”

## Which merino clothing brands compete with Devold?

- [Smartwool](/demand/global-en/brands/smartwool): Head-to-head: /demand/global-en/compare/devold-vs-smartwool
- [Mons Royale](/demand/global-en/brands/mons-royale): Head-to-head: /demand/global-en/compare/devold-vs-mons-royale
- [Icebreaker](/demand/global-en/brands/icebreaker): Head-to-head: /demand/global-en/compare/devold-vs-icebreaker
- [Merino Country](/demand/global-en/brands/merino-country): Head-to-head: /demand/global-en/compare/devold-vs-merino-country

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Devold: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/devold

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/devold. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.